The Strategic Communications Firm

COMPANY PROFILE

WHOWE ARE

Credo Advisory is a strategic communications firm that specializes in

designing and implementing strategic, operational and tactical

communications initiatives. We provide a full suite of communications

support to our clients, which include public communications and

advocacy, government relations, community engagement, media

relations, crisis communications, digital communications and capacity

building.

Our mission is to develop bespoke communications products, activities

and campaigns based on knowledge, research and industry insights.

With our ability to communicate effectively with diverse audiences and

stakeholder groups, Credo’s mission is to provide impactful strategic

communications advisory from inception and design to implementation

and monitoring. At Credo, we are committed to improving the way

societies communicate.

MISSIONAt Credo, we help our clients achieve communications excellence by providing best-in-class strategic communications counsel and services.

VISIONTo be trusted communications advisers that deliver the best integrated and impactful communications solutions.

OUR EXPERTISE

PUBLIC COMMUNICATIONSThis is an age where influence trumps awareness; where audiences are wary of

promotional messaging, propaganda and rhetoric; and where audience

perception plays a lead role in shaping agendas. Neuroscience research

demonstrates that stories resonate better with people compared to facts alone. At

Credo, we help organizations develop and narrate their stories. Whether the

objective is a grassroots initiative, an industry activity, government mandate, or a

national agenda, we help clients tell their story to raise awareness, build trust,

change minds and influence behaviour.

We are public affairs veterans with vast experience with the Presidency, National Assembly, regulatory agencies, Ministries, Departments and Agencies (MDAs) and state/local governments. We have developed strong relationships with multiple levels of government and public sectoroperatives.

At Credo, our expertise is in advocating in the public sector space and implementing political engagement strategies to help our clients in their engagement, profile and relationship-building with Government. Credo provides political advice and counsel to inform our clients’ strategic objectives and decision-making.

GOVERNMENT RELATIONS

COMMUNITY ENGAGEMENTWith our understanding and expertise of effective engagement initiatives with groups,

communities and organizations, we support the design and implementation of

community-based projects to maximize levels of sensitization, support and

participation. Through strategic and tactical community relations approaches, we

ensure that community engagements are sustainably implemented through learning,

inclusion and partnerships in line with our “do no harm”philosophy.

MEDIA RELATIONSWe have the expertise and relationships to tell our clients’ stories, while effectively navigating today’s fast-paced and rapidly changing news cycle to ensure message delivery.

We have cultivated strong partnerships with international, national, and regional media outlets to generate news coverage that builds credibility, trust and awareness. We understand and leverage the varying roles that both traditional and new media play in public communications. As technology evolves, so does our media relations approach.

CRISIS COMMUNICATIONSWhen it comes to crisis management and communications, timing is essential. Every organisation will face a crisis at some point or another but very few will proactively anticipate their crisis or effectively mitigate it.

The Credo team works closely with the client in coordinating messages and communications activities across their stakeholder landscape as required.

At Credo, we offer expert counsel to develop crisis preparedness plans and training forour clients. We recognize speed of response is crucial in a real-time 24-hour news andsocial media cycle.

DIGITAL COMMUNICATIONS

As technology evolves, so does Credo’s tactics. We understand thischanging landscape and our strategies include the use of blogs, social networking and multimedia sharing sites. Organizations need to listen to create valuable content.

We help clients develop social media campaigns that foster two-way communication where audience feedback is a priority in order to gain “ground-truths.” We work with our clients to influence conversations that will impact their reputation, goals, and value propositions.

In one-minute, Google receives 3.5 million search queries and 452,000 tweets are sent. It is no longer a question of whetherorganizations should be on social media, but how they candistinguish themselves, secure trust, and succeed in thiscompetitive digital ecosystem.

CAPACITY BUILDINGCredo invests in organizations and clients by providing support for their strategic communications plans, messaging methodologies, media training and various communications products. Credo’s capacity building process is a continuous development approach toward the creation of sustainable and effective organizations.

OUR STRATEGY

COMMITCredo commits time, energy and resources to develop communication solutions for our clients. At the same time, our clients too must commit their time and resources to an agreed agenda and set of goals. It is our mutual commitmentthat transforms a goal into a sustainable reality.

ENGAGE“We have two ears and one mouth so that we can listen twice as much

as we speak.” — Epictetus (Greek Philosopher)

We are passionate about solving engagement challenges through

specially designed interactions and discuss with our clients and

their stakeholders.

Through focus group discussions, one-on-one interactions, round

tables, town halls, surveys and tailored engagement activities with

varying audiences from communities to chief executives; after

which we design and implement tactical communications and

advocacy initiatives.

Credo facilitates the engagement process from end-to-end.

IMPACT“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

For our desired outcome and impact, we establish a baseline from our audience research and methodically measure and monitor performance over the course of the communications initiatives. Success at Credo Advisory means impact. We aspire for positive and sustainable impact through strategic communications.

OUR TEAMAs a boutique communications advisory firm, our team has specialized skills and experience in various communications

and passion for changing minds, influencing behaviours and getting a diverse selection of people engaged.

related disciplines. They are selected for their expertise, creativity

WORK SAMPLES

CONTACT USWebsite: www.credoadvisory.com

Email: info@credoadvisory.com

Address: 5B Kikuyu Close, off Nairobi Street off Aminu Kano Crescent, Wuse 2

OUR PARTNERSCredo's par tner s range f rom lead ing

multinational organizations, donor agencies

and government ministries, departments and

agencies.

Abuja, Nigeria

Credo Advisory

@credoadvisory

Credo Advisory