the straits times singapore no.1 newspaper · 2018. 3. 8. · the straits times enewsletter package...
TRANSCRIPT
PMEBS &WHITE COLLARS
63% 72%HOUSEHOLD
INCOME > $5,000
$4,009MEDIAN PERSONAL
INCOME
$7,317MEDIAN HOUSEHOLD
INCOME
87%LIVE IN 4-ROOMFLATS & ABOVE
65%WITH DIPLOMAS
& HIGHER
PRINT & DIGITAL REPLICA
968,000 READERSPRINT & DIGITAL*
1,338,000 READERS*Print edition refers to Monday - Sunday. Digital includes both exact replica and other formats. Adult Age 15+. Source: Nielsen Singapore Media Index 2017
NEWSPAPERREACHES CONSUMERS OTHER NEWSPAPERS CAN’T
SINGAPORE NO.1
Demographic data refers to ST print (Monday to Sunday) and Digital Readers Profile.
Compared to national median of $2,866 monthly personal and $5,166 monthly household income. Source: Nielsen Singapore Media Index 2017
THE STRAITS TIMES
THE STRAITS TIMES is a national icon that has journeyed with Singapore for more than 170 years. Your advertisements are essential to all readers, enabling them to enjoy a better lifestyle with your products and services.
TOP OF THE NEWS The key stories of the daythat readers must know
LIFERefreshing guide to living life fully
SPORTLatest sportingaction worldwide
HOMEMost essential local news and talking point stories
BUSINESS Expanded scope including foreign business news
OPINIONInsightful features and commentaries
ASIAExtensive coverage of Asia
BIG PICTUREDaily inspirational story, picture or column
FORUMPlatform for sharingviews and concerns
G PICTUREG PICTURERUMORUMPINIONPINION
WORLD Updates on important events round the world
WEDNESDAY – COMMUNITY / TECH
FRIDAY – STYLE SATURDAY – HOME & GARDEN / MOTORING / WEEKEND
THURSDAY – SCIENCE / ENTERTAINMENT
TUESDAY – MIND & BODY / BON VOYAGE / BOOKS / ARTS / WORLD FOCUS
MONDAY – EDUCATION / PEOPLE / HOME FOCUS
WEEKLY FEATURESFocusing on different lifestyle-centric content every day, the weekly features offer varied topics of interests to readers. This opens up a world of opportunities for advertisers to synergise their ad campaigns with the targeted editorial environments and reap more effective results.
All images are for illustration purposes only.
INVESTTips on growing your money and financial family matters
LIFE FOOD & DRINKFood writers on the besteats in town
LIFE FAMILYEverything that interests young families, from parenting features to product reviews
LIFE TRAVELThe newest places to wine and dine and exotic holidays
WORLDExclusive stories from local journalists and ST bureaus
TOP OF THE NEWSThe news of the day
HOME Local headlines and more
LIFE FEATURESLifestyle and social trends
THE SUNDAY TIMES is a relaxing read designed to brighten up your weekend. It is a stimulating read with the latest news, burning issues, hot lifestyle trends, useful advice, interesting personalities, food reviews and family topics.
VEST FE FEATURES
FE TRAVELFE TRAVEL FE FAMILYFE FAMILY FE FOOD & DRINKFE FOOD & DRINK
OP OF THE NEWS OMEOME ORLDORLD
INSIGHTPolitical issues, thought-provoking commentaries and social media updates
SPORTThe heart of the most thrilling sporting action
STUDENT MAGAZINES TO ENGAGE THE YOUNG
Offering consumer-related tips and news, Classifieds section is a conducive platform that enables buyers and sellers to find one another.CLASSIFIEDS
‘IN’ (Every Monday)Goes to over 60 schools
weekly (school term)The award-winning IN
focuses on youth culture, concerns and causes, while
addressing language, values and 21st-century
competency needs
Little Red Dot(Every Tuesday)Goes to 120 schools weekly (school term)Little Red Dot speaks to the hearts and minds of primary school pupils, and imparts to them values and life skills learning
Main Classifieds Section
More than 300Classifications, which
include Properties, Vehicles, Travel and
Education
Recruitment• Comprehensive career
opportunities, covering job openings
from executive appointments to
part-time vacancies• Available as a special
pullout section on Saturdays
Notices The platform for a wide
variety of announcements including financial results,
IPO advertisements,calls for tender and
Government notices
SPECIAL SUPPLEMENTS• Festive: Chinese New Year, Mother's Day, Mooncake Festival, Christmas• Education: Post Graduate Studies, Knowledge Quest, Education Special, Learning Ladder• Retail: Great Singapore Sale• Wellness: Health & You• Motoring: My Lifestyle My Drive
• Singapore National Day• Technology: Tech Show Specials (IT Show, PC Show, Comex, Sitex), Fintech Festival supplement• Travel: NATAS Travel, NATAS Holidays, Travel Malaysia,
Fabulous Vacations, Rest & Relax, Incredible Getaways• Swing: A golf-centric publication targeted at the well-to-do
professional
Leverage the themed environments to enhance the advertising message:
SPONSORED SERIESPartner editorial team on themed content for added credibility and trust (subject to approval).
CONTENT MARKETING SPH Content Lab’s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing.
ADVERTORIALSPresent your business in
an illuminating, informativemanner that gives potentialconsumers the confidence
to take action.
Attention–gettingCreative Buy
Centrespread
Affording new possibilities in execution, the alignment of editorial and advertising grids opens the door to more creative ads.MAXIMISE VISIBILITY WITH CREATIVE BUYS
PREMIUMPOSITION BUYSCover Page Strip Ad
REMIUMREMIUM
INNOVATIVE EXECUTIONS• Cover wraps & section wraps• Creative positioning• Out-of-print creative buys - e.g. stick-on labels, belly bands, envelopes• Other creative options - e.g. Variable Print, scented ink, 3D, coloured newspaper
• The Straits Times Singaporean of the Year
• The Straits Times Athlete of the Year and
Young Athlete of the Year
• The Straits Times Education Forum
• The Straits Times National Spelling
Championship
• Scholar's Choice Preview
• The Straits Times National Current Affairs
Quiz
• The Straits Times Mind and Body 360
Health Management Seminar
• Health & You Exhibition and Seminar
• The Straits Times Global Outlook Forum
• The Sunday Times Baby Ready Seminar
• The Straits Times Run
• Singapore Coffee Festival
• Love @ VivoCity
• Cars @ Expo
ENGAGE THROUGHJOINT PROMOTIONS& EVENTS
THE STRAITS TIMES DIGITAL offers access to Singapore’s best-read publication 24/7. Enjoy live breaking news, in-depth analyses, impactful commentaries, award-winning photography, videos and interactive graphics.
• Singapore• Politics• Asia• World• Videos• Multimedia• Lifestyle
• Food• Forum• Opinion• Business• Sport• Tech
All images are for illustration purposes only.
STANDARD AD UNITS
IMU
HIGH IMPACT AD UNITS
TRANSITIONAL ADSAdvertisers can run high impact ads that appear when users first arrive at The Straits Times website.
MEGA LEADERBOARD(only applicable to desktop) Advertisers can run full-width banners that enable hosting of rich media or video for high visibility and impact.
SYNCHRONISED BANNERSAdvertisers can run complementary banners on the same page to create high impact.
MOTION ADS(only applicable to mobile web)The transitional ads utilise sensors on mobile devices to encourage more user interaction.
LEADERBOARD HALF PAGE
IN-ARTICLE VIDEOSThe video appears within the article page while users scroll through the content. It will only play when the player is in view.
TVCsA video ad unit is always in-view and located at the bottom right of the screen. It will expand to full screen when the user clicks to view.
All images are for illustration purposes only.
MOBILE SCROLLERS(only applicable to mobile web)The scroller appears within the article page while the user scrolls through content. Its full-page format makes it impactful.
Scroll up to view
HIGH IMPACT AD UNITS
THE STRAITS TIMES eNEWSLETTER contains news that is hand-picked by The Straits Times editors daily to ensure readers will never miss the most important breaking news.
PRE-ROLL VIDEOSThe promotional video message appears within the video player before the video content appears. It will only play when the player is in view.
All images are for illustration purposes only.
MOBILE / TABLET APP is free to download, and all users can read stories in their entirety. Subscribers have access to unlimited number of stories and our ePaper (PDF of the newspaper).
FULL PAGE SPLASH INPAGE BANNER IMU
BRANDINSIDER Tap on our publisher experience to engage your target audience with customised content tailored by the SPH BrandInsider team.
ADVERTORIALSPresent your business in an
illuminating, informative manner that gives potential
consumers the confidence to take action.
CONTENT MARKETING SPH Content Lab’s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing.
Email: [email protected] on the expertise of our sales team who specialises in customising solutions for your specific needs.
January 2018
www.straitstimes.com
Package Name Duration Package Price
Digital Starter Packages 4, 8, 12 weeks From $5,000 onwards
The Straits Times Plus Mobile Apps Package (with splash) 1 week $6,360
The Straits Times Plus Mobile Apps Package (without splash) 1 week $4,240
The Straits Times iPad and Android Tablet Package 1 week $12,730
The Straits Times eNewsletter Package (Morning) 1 week $8,320
The Straits Times eNewsletter Package (Evening) 1 week $8,320
The Straits Times eNewsletter Package (Street Smart) 1 fortnightly issue $2,080
The Straits Times Digital Advertorial Package 1 week $10,500
The Straits Times BrandInsider Package 4 weeks $70,000
The Straits Times BrandInsider Package 12 weeks $147,000
DIGITAL PACKAGES
FULLPAGE
(54CM X 6COL)
PER COLUMN
CM
1/4PAGE
(27CM X 3 COL)
1/2PAGE
(27CM X 6COL)
$8,910
$9,882
$10,044
$9,882
$55.00
$61.00
$62.00
$61.00
$17,820
$19,764
$20,088
$19,764
COLOURSURCHARGE
1-SPOT COLOUR+ $3,800
FULL COLOUR+ $9,900
$4,455
$4,941
$5,022
$4,941
MON-WED
THU-FRI
SATURDAY
THE SUNDAY TIMES
Great value at $0.05 per thousand readers (per column cm)
PRINT AD RATES FOR COMMON SIZESTHE STRAITS TIMES & THE SUNDAY TIMES