the store of the future - #shapethefuture of marketing€¦ · the store of the future indoor...
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TheStoreoftheFutureIndoorPositioningusingVisibleLightCommunications
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ShoppingmadesimpleIndoorpositioningenableslocation-basedservicesImagineifyoucouldbringthepowerofGPSindoors.Retailerscouldenhancetheshoppingexperiencewithway-findingandin-storepromotions,givingshoppersnewreasonstobuy.Retailerscouldhavebetteranalyticstoharnessthemarketingpotentialofthebrandsthroughpartnership.
2 Groceryandbigboxretail
ShoppingmadesimpleIndoorpositioningenableslocation-basedservices
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3 Groceryandbigboxretail
Shopperconvenience Shopperengagement StaffEngagement Data/Analysis
ShowmewhereIam
Wayfinding:products,pointsofinterest
Dynamic(optimal)shoppingroute
Locationrelevantinformationlook-up
Ineedhelp:comeandfindme
Locationtagproductsorissuereports
Wayfinding:products,issues,staff
Dynamicroutingfororderpicking
Locationbasedstaffinstructions
Locationbasedsales/servicesupport
Enrichedpersonalizedmulti-channelmarketing
Store/staffeffectivenessassessment:• Heatmaps• Customerflow/dwelling
Marketingimpactassessment
Locationbased(personal)promotions
Locationbased information/notification• Productsuggestions• InformwhilequeuingLocationbasedinteraction• Triggerreaction/survey• Triggersocialinteraction
Entertainment/gaming• Treasurehunt• Visitandcollectpoints
Brand-sponsoredconvenienceandengagement Locationbasedcompliancenotification
Analyticsbasedbrandco-operation
Partneringwithbrands
Indoorpositioningsystemsenableretailerstoofferuniqueservicesthatenhancecustomerexperienceandimproveoperationalefficiency
Thepowerofindoorpositioning
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4 Groceryandbigboxretail
LEDfixturessendauniquevisiblelightcommunication(VLC)codethatisdetectedbythesmartphonecamera.TheyalsocarryBluetoothbeaconstosupportpassiveuse.Softwaredeterminesthereal-timeandexactpositionofthephone.ThesoftwareisavailableasSDKforintegrationintothecustomer’smobileapp.Thepositionofthefixturesisstoredinalocationdatabaseinthethecloud
Cloud
Customer
Indoorpositioninghowitworks
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5 Groceryandbigboxretail
Thebestapproachforenablingindoorlocationservices
Analyticsbasedbrandco-operation
ConvergingTechnologies
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6 Groceryandbigboxretail
Theindoorpositioningsystemprovidesaccesstoin-storelocationdataperstorezone,perselectedtimeinterval andallowingforcomparison
• Footfall• Dwell-time• Densitymaps
InsightfromLocationAnalyticsData-informeddecisionmaking
DatasamplestakenfromPhilipsLightingEuroshop 2017booth
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7 Groceryandbigboxretail
Carrefour’smobileapp,PromoC-où,allowsshoppersto:• locatethemselvesonastoremap• selectandfindpromotions;seepromotions‘aroundme’
• alertthestoreaboutout-of-stockitemsMeasuredanincreaseinshoppersatisfactiononpromotionavailability;nowpreparingallFrenchhypermarketsforindoorpositioning.
CarrefourWorld’s1st IndoorPositioningenabledsupermarket
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8 Groceryandbigboxretail
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9 Groceryandbigboxretail
aswaaq supermarketinDubai,oneoftheMiddleEast’smostinnovativeretailers.• Newlightingsystemhasgenerated50%energysavings
• Indoorpositioningiscombinedwithdigitalmapandproductsearchcapabilities
• Usecases– Productsearch– Locationbasedpromotions– Locationbasedcontent(recipes)
aswaaqCasestudy
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10 Groceryandbigboxretail
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