the stc magazine media kit & editorial calendar 2017 updated
TRANSCRIPT
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2 0 1 7MEDIA KIT
We create lasting emotional connections with affluent
Chinese global travelers and investors in the United States
UPDATED APRIL 20, 2017
THE STC MAGAZINESINCE 2009, INSPIRE & EMPOWER affluent chinese GLOBAL travelers PLANNING A BUSINESS OR LEISURE TRIP TO THE UNITED STATES
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WORLDWIDE DIGITAL DISTRIBUTION
3 Million Chinese travelers come to the U.S. each year and spend $50 Billion in shopping, hotels, transportation, art and real estate. We know how to engage the top 10% through our native advertising solutions.
A high engagement with our readers:
05:39Average Time Spent
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GENDER 61% Men 39% Women
CITIZENSHIP 73% Mainland China 23% U.S. 4% Other
COUNTRY OF RESIDENCE 68% Mainland China 28% U.S. 4% Other
AGE GROUP 31% 25-35 48% 36-45 15% 46-55 6% 56+
OCCUPATION 68% CEO / Entrepreneur 23% Senior executive 9% Other professionals
ANNUAL PERSONAL INCOME (USD) 12% Under 300K 34% 300K-500K 20% 500K-700K 18% 700K-1M 16% above 1M
PERSONAL ASSETS (USD) 11% Under 1M 23% 1M-3M 37% 3M-5M 19% 5M-10M 7% 10M-20M 3% 20M+
OWNER OF (MULTIPLE ANSWERS POSSIBLE) 93% Apartment / house in China 75% Imported car 39% Overseas property 7% Yacht 2% Private jet
TRAVEL TRENDS 92% Have already traveled abroad 8% Have never traveled abroad yet
FOR THOSE WHO HAVE TRAVELED, FREQUENCY? 2% Once a year 27% Twice a year 28% Three times a year 43% More than three times a year
MAIN PURPOSE OF TRAVEL (MULTIPLE ANSWERS POSSIBLE) 47% Business 42% Leisure 75% Business & leisure
THE TRIPS ABROAD ARE PLANNED 8% The week before 22% One month before 34% Two months before 28% Three months before 8% Three months+ before
MOST FREQUENT DESTINATIONS (MULTIPLE ANSWERS POSSIBLE) 91% United States 63% UK 50% Switzerland 38% Germany 37% France 21% Japan 13% New Zealand
FAVORITE ACTIVITIES ON A LEISURE TRIP (MULTIPLE ANSWERS POSSIBLE) 72% Shopping 39% Visiting properties for sale 31% Cultural discoveries 30% Fine dining 28% Party with local socialites 17% Charity & philanthropy 16% Auctions 12% Golf 11% Sightseeing
ANTICIPATED SPENDING & INVESTMENT OVERSEAS IN 2017 (MULTIPLE ANSWERS POSSIBLE) 87% Real Estate investment 37% Art collections 31% Private equity 18% Retirement Planning
MOST TRUSTED SOCIAL MEDIA NETWORKS TO FIND INFORMATIONS TO PLAN A LUXURY TRIP OVERSEAS 39% Instagram 20% Weibo 17% Twitter 15% WeChat 9% Facebook
236,000 affluent readers*
*On average per article across all our digital platforms Updated with February 2017 data / China Elite Focus survey
S U B S C R I B E R S’ P R O F I L E
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A C U R A T E D E D I T O R I A L C O N T E N T
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i n s p i r i n g s t o r i e s
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C R E A T I N G E M O T I O N A L C O N N E C T I O N S
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“The new generation of wealthy Chinese travelers to the United States are now increasingly investing in Art, Real Estate and U.S. Philanthropy. We updated our editorial strategy for the second half of 2017 to reflect our readers’ true centers of interest.”
A RELEVANT EDITORIAL CONTENT
FOR OUR CHINESE READERS
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E D I T O R I A L C A L E N D A R
2017
11The 2018 Editorial Calendar & Media Kit will be released on November 1st, 2017
SPRING 2017 The new Epicurian Traveler Also featuring: -The Macallan Whisky reviewed by Blair Bowman -Izambar cigars and bespoke humidors -Hudson Whiskey, made in New York -Food portraits -Leslie Barlow, multicultural painter Ad close: March 15, 2017 Publication: April 28, 2017
SUMMER 2017 Philanthropy in America Also featuring: -Spotlight on the Bill Gates Foundation -The New York Community Trust -The National Philanthropic Trust -Best hotels in the West by Gervois Hotel Rating -Stallion Boots, the legendary Cowboy boots Ad close: May 15, 2017 Publication: June 30, 2017
FALL 2017 Promising U.S. Contemporary Artists to Watch Also featuring: -Urban artists in Brooklyn -Best Banks to manage an art collection -Upcoming contemporary art auctions -Debbie-Jean Lemonte, the art of the portrait -Exploring the city with EFDLT Studio NYC Ad close: August 18, 2017 Publication: September 29, 2017
WINTER 2018 U.S. Real Estate Investment Also featuring: -The best Real Estate agents in the country -Exceptional Florida properties -Redesigning a pre-war Manhattan house -Inspiring Interior designers -Contemporary Artists vs Old Masters Ad close: November 17, 2017 Publication: December 15, 2017
UPDATED APRIL 20, 2017
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U.S. HOTEL & RESORTS U.S. DESTINATIONS INT’L DESTINATIONS AVIATION & AEROSPACE
Waldorf Astoria Elko, Nevada Geneva Virgin Galactic
The Nomad Martha’s Vineyard Gstaad X-COR Space shuttle
The Broadmoor Syracuse, New York Monte Carlo Space-X Dragon
Amangiri Branson, Missouri Auckland Dassault Falcon 7x
The Plaza Providence, Rhode Island South Africa Dassault Falcon 2000S
The Pierre Colorado Springs Jamaica Dassault Falcon 8x
Mustang Monument Pittsburgh, Pennsylvania Tobago Embraer Phenom 100
JEWELRY & WATCHES REAL ESTATE U.S. PHILANTHROPY MEN’S FASHION
Audemars Piguet MMD Realty, Florida Bill Gates Foundation Benson & Clegg
Patek Philippe One 57, New York Clinton Foundation Ralph Lauren
Vacheron Constantin Sotheby’s Realty Kering Foundation Moynat
Girard Perregaux Brown Harris Stevens Graham Windham J.M. Weston
Dubois Corcoran Group NY Community Trust Knot Standard
Breitling Vineyard Open House National Philanthropic Trust Stenströms
De Bethune Axelle Ferini Real Estate Project Re-Generation Lareymondie
E D I T O R I A L E N V I R O N M E N T
WE ALREADY PUBLISHED BEAUTIFUL STORIES ABOUT THESE BRANDS AND DESTINATIONS.
AND MUCH MORE.
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MATERIAL SPECIFICATIONS PORTRAIT VIEW ONLY 768 pixels x 1004 pixels FILE PNG-24 file without transparency, 264 ppi COLOR SPACE RGB - sRGB IEC61966-2.1
TERMS & CONDITIONS All advertisements in the Shanghai Travelers’ Club magazine (The STC magazine) will be kept live for one year. If, after authorizing production work, an advertiser cancels a Digital Edition insertion, the advertiser will be responsible for all production charges incurred by China Elite Focus Magazines LLC. If cancellation comes after the ad closing date, the advertiser is responsible for full production and space fees for the insertion. The number of sponsored content (advertorials) for an advertiser is limited to four per year.The cover story opportunity is subject to limited availability and at the discretion of the publisher. All advertorials contain a link with the advertiser’s website or the website of their retail partner.
ALL RATES IN USDRates valid through Dec 15, 2017
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AD & SPONSORED CONTENT OPPORTUNITIES Media Fees Per Issue
Frequency 3X
Frequency 6X
Frequency 12X
Production Fee
Advertisement before editorial $11,500 $10,000 $8,500 $6,900 -
Advertisement after editorial $9,500 $8,700 $7,800 $5,900 -
Advertisement after table of contents $7,000 $6,500 $5,900 $4,800 -
Advertisement $6,200 $5,800 $4,900 $4,200 -
Four page advertorial $14,000 - - - $2,000
Six page advertorial $16,000 - - - $2,500
Ten page special advertorial section $18,000 - - - $3,600
Cover Story -Requires pre-approval from Publisher -This option includes a ten page advertorial section
$29,000 - - - $2,300
Integrated Social Media Marketing campaign on the STC magazine Official Weibo page / Ten posts published during a one month period
$3,900 $3,200 $2,800 $2,200 -
PUBLISHED IN NEW YORK CITY BY CHINA ELITE FOCUS MAGAZINES LLC FOUNDER & PUBLISHER: PIERRE GERVOIS MANAGING EDITOR: ELAINE KE ISSN 2326-8018
THE STC MAGAZINE / U.S. OFFICE China Elite Focus Magazines LLC 25 W 39th St., 14/F New York , NY10018 Tel: 646-827-4676
INTERNATIONAL ADVERTISING
SWITZERLAND Publicitas Silvana Imperiali [email protected]
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THE STC MAGAZINE / CHINA OFFICE China Elite Focus Limited Office 4, 10/F Kwan Chart Tower N°6 Tonnochy Road, Wanchai, Hong Kong Tel: (852) 27310602
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