the state of mobile 2016
TRANSCRIPT
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THE STATE OF MOBILE 2016
VentureBeat webinar sponsored by Leanplum
Momchil Kyurkchiev of Leanplum | Fabian Seelbach of Lumosity | Tim Annan of Slice
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THE FUTURE OF MARKETING IS MOBILE
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6.1B expected smartphone users by 2020
Mobile is not a channel → shift in the enterprise
MARKET OPPORTUNITY
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DIGITAL COMMERCEM
obile
Spe
ndin
g (B
illion
s)
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14% 25%
FORMER MARKETING PRINCIPLES DO NOT APPLY
EMAIL SENDS EMAIL OPENS
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ON DEMAND AND IMMEDIATE
SIMPLE AND SEAMLESS
BITE-SIZED MOMENTS
PERSONALIZED AND CONTEXTUAL
MARKETERS NEED TO EVOLVE
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May 2014
Web
Mobile Apps
April 13 April 14
Time spent eclipses desktop and mobile web
Media Consumption
MOBILE APPS > WEB
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Source: Leanplum
REVENUE LEFT ON THE TABLE
20% of online holiday sales occur on
mobile, but 90% of carts are abandoned.
= $B LOST SALES!
TOO MANY ONE TIME USERS3 out of 10 people use an app once.
Average 3 min on single visit.
IT’S NOT EASY
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Matt do you need a car for Seattle?
{{First Name}}
{{Destination City}}
Cars for June 4–14th
{{Travel Dates}}
13 luxury sedans
LOYALTY