the spring is here - eastcompeacethe spring is here 12. welcome to the winter issue of vision...

ISSUE 2 WINTER 2009

Up Close

Sailing to the World: Eastcompeace International Operations

Focus On

Mobile Payment in China:

The Spring is HereProduct & Solution

SIMwave, the easier way for contactless payment

Eastcompeace in Industry Organizations

Innovation Never Stops

CONTENTS

16

12

All over the world mobile phones are being used for

phone calling, internet surfing, instant messaging,

music playing, appointment scheduling, game

playing, emailing, time telling and math calculating.

What better device to be used for Mobile Payment

than a cell phone or PDA device?

ISSUE 2 WINTER 2009

Welcome

Eastcompeace Express

Editorial Board

For 11 years, Eastcompeace Smart Card Co., Ltd.

has been a trusted partner for our worldwide clients.

To perceive customer demand, to provide quick

service response, Eastcompeace set up local

facilities in Singapore, India and Bangladesh

besides our headquarters in China.

Up Close

Focus On

Add: No. 8 Ping Gong Zhong Road,

Nanping, Zhuhai,Guangdong,

519060 China

Tel: +86 756 8915 610

Fax: +86 756 8695 237

E-mail: [email protected]

Web: www.eastcompeace.com

Product & Solution

SIMwave, the easier way for contactless payment

Industry Review

SIMalliance Announces Latest S@T Specification V4.0

CDMA Development Group Announces the Completion of CDMA2000 1xAdvanced

Specifications

GlobalPlatform Technology Migrates to the Advanced Encryption Standard

NFC Forum Announces Two New Specifications to Foster DeviceInteroperability and

Peer-To-Peer Device Communication

Focus On

Mobile Payment in China: The Spring is Here

Up Close


Big World

OMH SIM / R-UIM Card Development Experience in India

Know About

01

02

08

09

16

21

23

Editor : Megan Joo

[email protected]

Distribution: Tina Gao

[email protected]

Contributors :

Guo Wei Lin Li

Roger Luo Zhang Yifan

Zhang XiuMin Zuo Si

Eastcompeace Certified by China UnionPay for All Workshops

Eastcompeace Announced its First VISA Approved GlobalPlatform EMV Card Product

Eastcompeace Factory in China Firstly Obtain MasterCard PayPass Approval

Eastcompeace Got Renewal in ISO 9001 & 14001, GSM SAS, MasterCard and Visa

Certificates

Eastcompeace Showcases SIM-ATM at SIMposium Asia 2009

Eastcompeace Joins Global Platform

Eastcompeace Announces World's First OMH SIM Card for CDMA Networks

Eastcompeace Receives Century International Quality Award from BID

Eastcompeace Intellectual Property Rights Updates


Mobile Payment in China:The Spring is Here

12

Welcome to the winter issue of Vision

Welcome

01 ISSUE 2

Dear Reader,

Welcome to the winter issue of Vision, the magazine for Eastcompeace appreciated

clients and partners.

The global economic slump makes the year 2009 not easy for the industry;

Eastcompeace has made efforts in every aspects to sustain to be a trusted partner

to its clients. To serve the market better, Eastcompeace announced local

operations in Bangladesh and India this year; Vision brings the interview with high

level managements in three oversea subsidiaries, to present an overview of

Eastcompeace’s global vision and support for international customers.

Innovation never stops. A contactless RFID-SIM card product SIMwave is

introduced for mobile payment service providers; as for card manufacturing,

Eastcompeace recommends Mini SIM Cards, new printing techniques are also

introduced for clients who want to make the cards more attractive and unique to

users.

This issue also presents a picture of mobile payment in China, as industry

regulator seeks to set up standards and business models and all participants are

actively working on promoting this new way of payment.

Vision is a place where you can see Eastcompeace is constantly pursuing its

vision of smart card and smart life for everyone. We hope you enjoy this issue .

Warm regards,

Megan Joo

Editor

September 23, 2009 - Eastcompeace is certified by China UnionPay for IC Card

Embedding and Personalization. With existing Magnetic Stripe Card

Manufacturing and Personalization certificates, Eastcompeace becomes the first

and by so far the only domestic card vendor who obtains all certifications of China

UnionPay. Eastcompeace is glad to supply China UnionPay magnetic stripe card

products and chip card products for China UnionPay member banks.

China UnionPay is a bankcard association established under the approval of

the People’s Bank of China. At present, China UnionPay has more than 240

domestic and overseas associate members.

ISO9001 ISO14001


October 23, 2009 – Eastcompeace chip card product JCES V1.0 is approved

by Visa International, JCES is a Global Platform card providing a smart card

solution for multiple applications, which is compliant with Visa Global

Platform Card Specification version 2.1.1. and Java Card 2.2.1 Specification.

JCES supports EMV Level 1 and is compliant with EMV 2000 Integrated cricuit

card Specifications for Payment Systems and it also supports Visa Smart

Debit/Credit 2.7.1, it is highly recommended for banks and other payment

card issuers. JCES has high level security architecture supporting multiple

java applications, including loyalty program, biometric access control,

healthcare, ID, and electronic passport.

Eastcompeace Announced its First

VISA Approved GlobalPlatform EMV Card Product

02 ISSUE 2

February 2009

–

renewal certificate of GSM SAS

(Security Accreditation Scheme)

Eastcompeace received

Eastcompeace Factory in China Firstly Obtain MasterCard PayPass Approval

October 19, 2009 – Eastcompeace received approval certificate for PayPass

Cardbody Manufacturing, Inlay Manufacturing, Card Lamination, and Chip

Embedding from MasterCard Card Quality Management.

Eastcompeace Got Renewal in ISO 9001 & 14001, GSM SAS, MasterCard and Visa Certificates

August 2009

– Eastcompeace received

renewal certificate of ISO9001

December 2007

– Eastcompeace received renewal

certificate of ISO14001

Eastcompeace Certified

February 2009


certificate from Visa Payment

Security Services

March 2009


certificate from MasterCard

Global Vendor Certification

Program

by China UnionPay for All Workshops

Eastcompeace Smart Card Co.,Ltd. released its innovative product SIM-

ATM at SIMposium Aisa 2009, September 29 -30, Hong Kong.

Eastcompeace presented a detailed introduction of SIM-ATM for

SIMalliance conference attendees; many visitors experienced the

convenience of the SIM self-service platform machine at the exhibition.

SIM-ATM enables subscribers to purchase a SIM card, to select a

preferred mobile phone number, customize SIM applications and to top-

up the SIM card on this 24/7 self-service kiosk machine.

SIMposium Asia 2009, initiated by the leading SIM card industry

association SIMalliance. At the event network operators, service

providers and card vendors from Asian countries talked about SIM card

evolution, M2M developments, NFC status and mobile payment.

November 1, 2009 - Eastcompeace, one of the world’s leading smart card manufacturers announces today that

it has joined GlobalPlatform as an Observer Member. Eastcompeace, as an Observer Member, is entit led to stay

informed of developments within the organization through participation in the mobile task force and government

task force.

Following our Visa Global Platform Chip Card Product approved by Visa, Eastcompeace believes an active

participation in GlobalPlatform can improve our products and services for f inancial sectors as well as telecom

sectors.

Eastcompeace Joins Global Platform

Eastcompeace Showcases SIM-ATM


03 ISSUE 2

at SIMposium Asia 2009

About GlobalPlatform

Driven by its member organizations, with cross industry representation from all world continents,

GlobalPlatform is the worldwide leader in smart card infrastructure development. Its proven and interoperable

technical specifications for cards, devices and systems are known as the standard for achieving

interoperable, sustainable and flexible smart card deployments that support multi-application, multi-actor

and multi-business model implementations.

August 2009, India - Eastcompeace Smart Card Co., Ltd

today announced its newly developed product for CDMA

networks, a 32K/64K OMH card for OMH handsets. OMH,

open market handsets (OMH), is an industry initiative led

by the CDMA Development Group (CDG) to increase

device variety and offer new channels and distribution

options within the CDMA ecosystem. OMH SIM cards,

sometimes referred to as R-UIMs or removable user

interface modules contain subscriber, network and

service configuration data that allow subscribers the

freedom and flexibility to easily change and upgrade

their handset but maintain their network configuration

settings. Since 2007, Eastcompeace has collaborated

with Qualcomm, the leader of CDMA technologies, and

other telecommunications industry leaders on OMH

specification development.

With OMH cards and OMH devices, supply chain

management is optimized throughout the entire

ecosystem. The operators save costs by not having to

conduct their own handset testing. Device OEMs can

also benefit from larger distribution channels, enriched

brand development and the ability to sell devices across

many markets and regions. Most importantly CDMA

subscribers will have more choices of handsets and the

ability to transfer their identity and service configuration

data to a new handset by simply moving the OMH card

between devices. Eastcompeace OMH SIM cards, based

on the 3GPP2 C.S0023-D standard, are among the first

OMH cards in the industry and are important for CDMA

operators around the world who want to offer their

subscribers the freedom and flexibility to easily change

or upgrade their handsets. OMH SIM cards can be

recognized by the distinct OMH™ logo on the card itself

or its packaging.

Eastcompeace provides OMH card with capability to

support SMS-PP, CCAT, and CPRL (OTASP). Qualcomm

has acted as the OMH technology enabler, actively

involved in supporting the ecosystem on requirements

development, specifications and standardization as well

as collaborating with OMH operators, card vendors and

handset vendors to implement OMH. “Qualcomm

congratulates Eastcompeace on its development and

production of an OMH SIM card product. Over the past

two years, we have been extremely pleased with the

commitment Eastcompeace has shown to the OMH

initiative,” states Nakul Duggal, Senior Director and OMH

Project Lead, for Qualcomm’s Corporate Engineering

Services Group. “The OMH SIM cards from

Eastcompeace will allow subscribers the freedom to

choose from a variety of OMH devices.”

For more information about OMH, please visit

www.cdg.org/omh

Eastcompeace Announces

World's First

OMH SIM Card


For CDMA Networks

04 ISSUE 2

05 ISSUE 2


April 27, Geneva - At Century International Quality ERA

Convention 2009, Eastcompeace receives the Century

International Platinum Quality Era Award. Eastcompeace

is recognized in the realm of Customer Satisfaction,

Leadership, Strategic Planning and Benchmarking.

About BID

Beginning in the mid-1970's, BID began developing quality award programs based on the criteria of the

QC•100, a model of Total Quality Management (TQM). The International Quality Award is awarded on

the basis of commitment to the criteria outlined in the QC100 TQM and recognized internationally as a

pattern model.

Eastcompeace is also highly recommended by

Convention for its commitment in publicizing the quality

culture with employees, suppliers, clients and the

community, supported by QC100 Total Quality

Management Model.

Eastcompeace Receives

Century International Quality Award from BID

06 ISSUE 2


Patents for Utility Model

Hybrid IC Card

Multi-Functional Patchpanel

High Density SIM Card

Multi-Functional Read/Write Device

Multi Interface Hybrid Board

Self-Service Smart Card Issuance Terminal

Printed Circuit with IC Tag

Eastcompeace has 41 software works registered, here

are several latest achievements:

Smart Card Outage Testing Software V1.5.0

Smart Card Standard Compliance Testing

Software V1.0.0

Java SIM WIB Card（ E）COS V1.0

HuiPu Smart Card Issuance System V1.0

KMS Key Exchange System V1.0

1.3

Software Copyrights

Eastcompeace Intellectual Property Rights UpdatesIntellectual Property Rights Updates

Patents

EPSIM BigSIM SIMwave

Design Patents

Antenna of IC Tag

Patents of Invention

Method to Debug Embedded System

Method to Develop Open Applications of Smart Card

Registered TradeMark

07 ISSUE 2

Product & Solution

As mobile payment gains momentum in both developed and emerging market, there has been a heated and still

unsettled discussion on which way to pay. Eastcompeace presents a 2.4GHz RFID-SIM product - SIMwave.

SIMwave is an Eastcompeace smart card product enabling mobile payment functions by only changing your SIM

card.

A 2.4 GHz Radio Frequency module and an antenna are embedded on a standard SIM card, which can be

seamlessly applied to any mobile handsets. SIMwave supports functions of contactless payment, e-wallet, e-

billing, e-ticketing, remittance, and other e-commerce. With SIMwave smart card in the handset, everyone can

buy a soda by tapping the phone to a shop POS, surely there are more conveniences beyond our expectations.

SIMwave Technology

SIM Card

SIM/USIM Module– To store subscriber data,

authentication, and SMS in standard mobile

communications

Standard SIM elements: CPU, EEPROM, RAM, ROM

RF Module

RF14443 – 2.4GHz, within Bluetooth frequency range

(9KHz-400GHz), no need to get additional license

SIMwave Values

High Mobility

User-friendly Interface

A New Level

of Convenience

For mobile network operators:

Increased ARPU

Increased user loyalty

Expanded service range

For merchants:

Faster payment, shorter line of customers

Customized business-to-user transaction

(OTA eCoupon / Smart Posters)

For end users:

No need to change mobile phones for mobile payment

Fast payment with the simple action to swing mobile

phones

Secure payment with personal handsets and cipher

text transmission

SIMwave Products:

the easier way for contactless payment

SIMwave smart chip can be developed into different

product forms: SIM card, USB, Key Chain, and RF-POS by

embedding SIMwave chip in different devices. In China,

SIMwave cards have been issued to more than 25 cities of

11 provinces; SIMwave cards are used in e-ticketing for

World EXPO 2010 in Shanghai.

08 ISSUE 2

April 21, 2009: SIMalliance, the global

organisation of SIM card manufacturers, today

publishes version 4.0 of its interoperable

S@Tspecifications, the world’s fastest growing SIM

browsing solution for the delivery of value add, mass

market mobile services. The new specification,

released by active members of the SIMalliance S@T

Working Group, addresses the latest service challenges

and includes modifications to streamline and simplify

the S@T solution to meet new requirements.

“This latest version is the culmination of work done over

the last year to reflect the evolving needs of our customers

and adapt the specification accordingly,” said Michel

Canitrot, Chairman of the Board, SIMalliance. “No one is

better placed to understand S@T implementations than

the SIMalliance, and we are pleased that this new S@T

specification remains in-line with market needs, ultimately

helping mobile operators to increase ARPU.”

S@T is the definitive specification enabling wireless

access to dynamic Internet-based content. Since its

introduction in 2000, S@T has become the fastest

growing SIM browsing solution. Compliance to the

S@T specifications ensure interoperability between

S@T vendors and enable operators to offer mass-

market mobile Internet services and content to all

phase 2+ phone users.

Based on SIM ToolKit (STK), the world’s most popular

SIM-based environment for developing value-added

services, S@T offers features including push and

location services as well as high interaction

management. S@T simplifies the use of SMS-based

services and is compatible with existing SMS billing

systems.

SIMalliance will also soon enable testing S@T cards

implementation against the SIM Alliance S@T Test

Suite. This test suite will allow testing the correct

implementation of S@T specifications in SIM cards.

SIMalliance Announces

Source from: SIMalliance

Latest S@T Specification V4.0

Industry Review

09 ISSUE 2

The CDMA Development Group (CDG) announced

that the specifications for CDMA2000® 1X

Advanced have been completed and published by

the 3rd Generation Partnership Project 2 (3GPP2). 1X

Advanced allows 3G CDMA operators to significantly

increase the voice capacity of their CDMA2000 1X

network by taking advantage of several interference

cancellation and radio link enhancements. Among these

improvements are base transceiver station (BTS)

interference cancellation, improved power control, early

frame termination, and smart blanking. 1X Advanced

enhancements can be integrated all at once or in phases,

offering operators an evolutionary approach to

expanding existing networks based on their individual

market needs. The complete set of 1X Advanced

enhancements can theoretically quadruple the voice

capacity of CDMA2000 1X systems in the same 1.25 MHz

of spectrum.

“Both large and small CDMA2000 operators will benefit

greatly from the voice capacity gains enabled by 1X

Advanced,” said Perry LaForge, executive director of the

CDG. “In addition to lowering the average cost per call

for more affordable voice services, 1X Advanced also

frees up channels to deliver 1xEV-DO broadband data

services. Additionally, as operators consider augmenting

their 3G CDMA networks with LTE and Mobile WiMAX, 1X

Advanced will enable them to get more out of their

existing circuit-switched voice networks for as long as

needed.”

1X Advanced builds on the CDMA2000 1X technology

platform, which has been providing superior voice quality

and capacity for more than ten years. Operators can now

transition to 1X Advanced gradually and economically,

while sustaining backward compatibility. The spectral

efficiency of the 3GPP2 standard has been recently

enhanced with advanced voice codecs like Enhanced

Variable Rate Codec-B (EVRC-B) and the use of quasi-

CDMA Development Group Announces The Completion of CDMA2000 1x Advanced Specifications

10 ISSUE 2

Industry Review

Source from: CDMA Development Group

linear interference cancellation (QLIC) techniques, which

are already providing up to 50 percent higher voice

capacity in today’s networks. The next step would be to

move to 1X Advanced, which is a simple channel card

upgrade (expected to be commercial in the second half

of 2010) with new devices supporting mobile receive

diversity, enabling them to more than double voice

capacity immediately after the channel upgrade.

A complementary device enhancement known as

simultaneous 1X Voice and EV-DO Data (SVDO) will also

become available during the same timeframe and will enable

CDMA2000 devices to access EV-DO packet data services

while in an active 1X circuit-switch voice call. For example,

users will be able to send emails or access the Web while on

voice calls; phones with GPS can update maps or download

real-time traffic information while on voice calls, etc. This

device enhancement, which enables these concurrent voice

and data services, is independent of the air link standard and

infrastructureA complementary device enhancement known

as simultaneous 1X Voice and EV-DO Data (SVDO) will also

become available during the same timeframe and will enable

CDMA2000 devices to access EV-DO packet data services

while in an active 1X circuit-switch voice call. For example,

users will be able to send emails or access the Web while on

voice calls; phones with GPS can update maps or download

real-time traffic information while on voice calls, etc. This

device enhancement, which enables these concurrent voice

and data services, is independent of the air link standard and

infrastructure

GlobalPlatform, the international specification

body for smart card infrastructure, has taken the

first step towards migrating its secure framework

technology to the Advanced Encryption Standard (AES)

with the launch of the Secure Channel Protocol 03. This

latest royalty-free document from the association aligns

GlobalPlatform technology to the cryptographic

standard increasingly being stipulated by many

organisations, including the US Government.

The GlobalPlatform Secure Channel Protocol 03 -

published as Amendment D to Card Specification v2.2 -

defines a new set of cryptographic methods based on AES

for the communication between a smart card and an

external entity, which enables GlobalPlatform technology

to be compliant with requirements for AES based security.

This allows GlobalPlatform cards to migrate from the Data

Encryption Standard (DES) to AES, which was developed

as a joint initiative between the US Government and private

industry to strengthen cryptography and increase the

length of keys.

Referencing recommendations from the US National

Institute of Standards and Technology (NIST) and the US

Department of Defence (DoD), the Secure Channel

Protocol 03 ensures that the security mechanisms of

GlobalPlatform cards conform to the Federal Information

Processing Standard (FIPS) 201 and NIST Special

Publication (SP) 800-57. The technology also aligns with

the 2010 mandate of the NIST SP 800-78.

In addition to the considerable resources invested by the

GlobalPlatform Card Committee to complete the

required work, NIST and the US DoD also provided

valuable feedback to the document. Lynne Prince,

Deputy Chief, Authentication and Access Division, at the

DoD, comments: "The US Federal Government FIPS 201

requires higher cryptographic protocols for secure

channel transport in its Personal Identity Verification

(PIV) cards. The GlobalPlatform Secure Channel

Protocol 03 allows the DoD and other US Federal

Agencies using GlobalPlatform in their PIV programs to

meet the more advanced cryptographic standards."

Karl Eglof concludes: "This level of support has

significantly improved the final product. For example,

GlobalPlatform

Technology Migrates

to the Advanced

Encryption Standard

the modes on how cryptographic algorithms are used for

providing authentication and confidentiality are based

entirely on NIST recommendations."

He adds: "Although the government sector has been the

driving force behind this migration, the Secure Chanel

NFC Forum Announces Two New

Specifications to Foster Device

Interoperability and Peer-To-Peer

Device Communication

May 19, 2009 - The NFC Forum today announced

the release of two candidate specifications that

further the integration, implementation and

standards interpretation of NFC technology. The new

NFC Digital Protocol and the NFC Logical Link Control

Protocol (LLCP) candidate specifications are available to

the public for download at: http://www.nfc-

forum.org/specs/.

The NFC Digital Protocol specification addresses the

digital protocol for NFC-enabled device communication,

providing an implementation specification on top of the

ISO/IEC 18092 and ISO/IEC 14443 standards. It

harmonizes the integrated technologies, specifies

implementation options and limits the interpretation of

the standards; in essence, showing developers how to

use NFC, ISO/IEC 14443 and JIS X6319-4 standards

together to ensure global interoperability between

different NFC devices, and between NFC devices and

existing contactless infrastructure.

The NFC Digital Protocol specification defines the

common feature set that can be used consistently and

without further modification for major NFC applications

in areas such as financial services and public transport.

More specifically, the specification covers the digital

interface and the half-duplex transmission protocol of

the NFC-enabled device in its four roles as Initiator,

Target, Reader/Writer and Card Emulator. The

specification includes bit level coding, bit rates, frame

formats, protocols, and command sets, which are used

by NFC-enabled devices to exchange data and bind to

Industry Review

11 ISSUE 2

Source from: Global Platform

Source from: NFC Forum

Protocol 03 is a versatile solution which can bring many

benefits to other markets. This is becoming particularly

important as sectors converge and technology such as

NFC greatly increases partnership opportunities within

the market.”

the LLCP protocol.

The NFC Logical Link Control Protocol (LLCP)

specification defines an OSI layer-2 protocol to support

peer-to-peer communication between two NFC-enabled

devices. This is essential for any NFC applications that

involve bi-directional communications. The specification

defines two service types, connectionless and connection-

oriented, organized into three link service classes:

connectionless service only; connection-oriented service

only; and both connectionless and connection-oriented

service. The connectionless service offers minimal setup

with no reliability or flow-control guarantees (deferring

these issues to applications and to the reliability

guarantees offered by ISO/IEC 18092 and ISO/IEC 14443

MAC layers). The connection-oriented service adds in-

order, reliable delivery, flow-control, and session-based

service layer multiplexing.

LLCP is a compact protocol, based on the industry

standard IEEE 802.2, designed to support either small

applications with limited data transport requirements,

such as minor file transfers, or network protocols, such

as OBEX and TCP/IP, which in turn provide a more robust

service environment for applications. The NFC LLCP thus

delivers a solid foundation for peer-to-peer applications,

enhancing the basic functionality offered by ISO/IEC

18092, but without impacting the interoperability of

legacy NFC applications or chipsets.

Mobile Payment in China:

The Spring is Here

All over the world mobile phones are

being used for phone calling,

internet surfing, instant messaging,

music playing, appointment

scheduling, game playing, emailing,

time telling and math calculating.

What better device to be used for

Mobile Payment than a cell phone or

PDA device?

Cell phones with Mobile Payment

technology were first introduced in

Singapore in 2001 and in Japan in

2004 with over 5 million wallet

phones sold the first year on the

market. Every day there are

hundreds of news stories breaking

12 ISSUE 2

Focus On

mobile payment, being connected to a

server via the mobile device to perform

authentication and authorization, and

subsequently being presented with

confirmation of the completed

transaction.

Combined market for all types of

mobile payments is expected to

reach more than $60B globally by

2013, while mobile payment market

for goods and services, excluding

contactless NFC transactions and

money transfers, is expected to

exceed $300B globally by 2013.

on new companies being formed to

get in on the ground floor of this

opportunity in the US. Just recently

market leader Pay Pal even

announced their new version of

Mobile Payment. Other technology

companies and financial institutions

in the US, Belgium, Africa, India,

Brazil, Ukraine, South Korea,

Netherlands, New Zealand, UK and

many other countries are working

around the clock to roll out new

Mobile Payment options, programs,

and services.

Typical usage of mobile payment

entails the user electing to make a

Mobile payment is new and

rapidly-adopting alternative

payment method – especially in

Asia and Europe. A consumer can

use a mobile phone or other

mobile devices to pay for wide

range of services and digital or

hard goods such as:

Music, videos, ringtones, online

game subscription or items,

wallpapers and other digital goods.

Transportation fare (bus, subway

or train), parking meters and

other services

Books, magazines, tickets and

other hard goods.

There are four primary models for

mobile payments:

Premium SMS based transactional

payments

Direct Mobile Billing

Mobile web payments (WAP)

Contactless Onsite Payment

13 ISSUE 2

Focus On

82.5 million mobile payment service

users, 1900 million RMB, this is the

market size expected in China by the

end of 2009. With world's largest

mobile user base of 700 millions and

an underdeveloped e-payment

infrastructure, many are very

optimistic about the future of mobile

payment in China. The restructuring of

China's telecom operators in 2008

created a new competitive

environment in which each operator is

looking to gain an edge through

mobile payment and other value-

added service. And the issuance of

3G licenses in January 2009 has

opened the door for a wide range of

new m-commerce and m-payment

services, many of which will arrive

within the coming year. 2009 is a

remarkable year for the development

of mobile payment in China, it leads

us to the third generation of mobile

payment.

There was a rapid proliferation of

third-party payment companies, as

each tried to develop a network of

mobile operators, merchants, banks,

and users. The first generation of

mobile payment is the SMS based

transactional payments, which

doesn’t require further infrastructure

but lacks security and doesn’t

support instant payment; the second

generation is WAP or Java based

mobile payments, it pays by

connecting to GPRS or CDMA 2001X

network through mobile terminals or

WAP browser.

Onsite payment and bank account-

based remote payment services are

still in their nascent stages, while non-

bank account-based remote payment

services form the bulk of China's

mobile payment services market.

However, onsite payment is preferred

by users in instant transactions than

remote payment as it requires less

payment time and provides better

safety, enabling a real e-wallet for

micro-payment.

At present, most mobile payment

service providers are working to

propel the third generation –mobile

contactless payment. Mobile payment

currently uses three major

technological standards: 13.56MHz

NFC, 13.56MHz Dual-Interface SIM,

and 2.4GHz RF-SIM. They can

implement mobile payment,

authentication, advertising,

information exchange and other Value

added applications. Trials in

Chengdu, Guangzhou, Shanghai,

Xiamen and other cities enables

Mobile billing, Mobile top-up, Mobile

ticketing, Mobile banking, Mobile

lottery tickets, Peer-to-peer (P2P)

mobile money transfers, and M-

commerce shopping.

Mobile Payment 3.0 in China:

Contactless Wins

NFC technology is based on

13.56MHz communication

frequency, with a maximum

transition speed at 424 Kbps, in

compliance with ISO 14443

Major Mobile Contactless Payment Technologies

Major Mobile Contactless Payment Technologies

international contactless payment

standard, ISO15693, ISO18092 and

ETSI SWP standards. 13.56 MHz is

widely used in all the mobile

payment application fields

worldwide, including banks, public

traffic and access. The payment

environment is well proven: NFC

mobile payment is widely adopted in

Europe by Orange, Vodafone,

Telenor and other mobile network

carriers. The antenna is embedded

in handsets, and it supports both

passive and active communication

mode, peer-to-peer communication,

high encryption, high security, it is an

ideal technology for mobile payment.

NFC is the major technology trend in

mature mobile payment market.

Currently in China, as it is still in the

As Mobile Payment third generation

technologies are mature to support

commercial launch, operators,

banks, handset vendors, chip

vendors, smart card vendors, third

parties al l sensed the huge

potential of mobile payment in

China. All players of the industry

chain are preparing for the great

take-off of mobile payment.

However, the lack of mobile

payment standard and a regulated

ecosystem is delaying the take-off.

ETSI, The Mobile Payment Forum,

PayCircle, Mobey Forum, The MeT

Init iative, The Open Mobile

All iance, and ECBS are

standardization bodies of mobile

payment. There is not a universal

standard, and therefore mobile

operators and smart card vendors

always join different groups to

implement different standards. In

China, China Golden Card Project,

the national authority to promote

electronic payment through the use

of IC cards, has taken building the

mobile payment standard as its

task since 2004.

GSM Association called for ful l NFC

functionality by mid-2009 and

stated to deploy SWP interface

standard of ETSI. GSM Association

unites nearly 800 mobile operators

from 219 countries worldwide. It is

l ikely that the decision can also

starting period of mobile payment,

mobile subscribers are unlikely to

purchase a new handset for mobile

payment function.

Another 13.56 MHz based

technology is dual-interface SIM

card: similar to NFC solution, one

way is to purchase a customized

handset, another is to buy a dual-

interface SIM card and an antenna to

be attached under the handset

battery. It uses C4/C8 contact points

which are defined as high speed

data interfaces for high density SIM

Focus On

14 ISSUE 2

What are the Hurdles? What are the Hurdles?

affect China in standardizing

mobile payment.

Analysts tend to believe China wil l

adopt diverse mobile payment

standards, just as the three 3G

l icenses of TD-SCDMA, WCDMA,

and CDMA2000. In the whole

banking industry, ISO 14443

international contactless payment

standard for 13.56MHz of

communication frequency should

be the best choice. Mobile

operators wil l choose at f irst the

easy way, that means no need to

change handsets to popularize

mobile payment, and upgrade to

major trend when the market is

mature. The solutions wil l be

cards by ISO 7816-2.

RFID-SIM is based on 2.4GHz, a

communication frequency type other

than 13.56MHz. RFID-SIM integrates

a radio-frequency module with a

regular SIM card; it can be

popularized by changing the existing

payment acceptance environment,

users need only to replace the SIM

card. Its short-distance wireless

communication makes it possible to

expand to atypical applications such

as onsite payment and

authentication. The

commercialization of RF-SIM

requires the investment in changing

the payment acceptance

environment as 13.56Mhz is widely

used in POS terminals.

In China, China Unicom conducted

trials for all three technologies,

China Mobile has turned its efforts

on expansion of 2.4GHz RFID-SIM

standard. The increased bandwidth

capacity could support a variety of

wireless value-added services.

RFID-SIM technology is used for

mobile ticketing at EXPO 2010 in

ShangHai.

Great investment is input in the

whole industry. Different mobile

payment solutions actually reflect

more of the different industry

development patterns. Diversity of

solutions is actually different views

of the parties of the industry chain on

the development trends and

implementation paths from their

respective perspectives. Therefore,

the diversity provides more choices

to the current market now and the

opportunity to examine which one is

more suitable to the market

development needs.

Focus On

15 ISSUE 2

It is conceivable that the four models

coexist in China mobile payment

system; however, the creation of a

mobile payment ecosystem is a difficult

and long process, which cannot be

achieved through the efforts of any

party alone. A balanced system be well

founded only with industry

collaborations and shared agreements.

A Collaboration Model should be as follows:

China:

Mobile Payment

to Gain

Momentum in

Two Years

China: Mobile Payment to Gain

Momentum in Two Years

Informa Telecoms & Media

forecasts that in 2013 almost 300

billion transactions, worth more

than US$860 billion, will be

conducted using a mobile phone

- a twelve-fold increase in gross

global transaction values in just

five years. MEA, China, West

Europe, and North America will

take up above 70% of the market

value. CCW Research, an ICT

consultancy located in China,

predicts the mobile payment use

base in China will reach 147

million in 2010, and 212 million in

2011.

In the four key sub-markets:

remote mobile payment, onsite

mobile payment, mobile banking

and mobile money transfer, the

revenue sources are abundant in

advertising, commissions, loyalty

and rewards, co-branding

arrangements, and customer fees

for new services. When

applications can be combined

across sectors in a well-developed

ecosystem, mobile payment will

boom. It is no doubt that the spring

of mobile payment has already

arrived in China, and the future will

be written through the efforts of

operators, banks, third parties,

and component suppliers.

Mobile Payment Business Models

gradually unif ied, the development

paths wil l be integrated, and mobile

payment can be developed in a

sound and rapid way only under the

principle of “cooperation,

development, opening-up and win-

win.

More are concerned about the

business model of mobile payment

in China. As payment platform and

mobile platform are led by different

entit ies, i t is essential yet diff icult

to balance each party. At present,

mainly there are three types of

business models in China:

Operator Centric Model, Bank

Centric Model, Third Party Peer to

Peer Model. To form a healthy

ecosystem, a collaboration of

banks, operators, merchants, and

third parties are essential.

Operator-Centric Model:

The mobile operator acts

independently to deploy mobile

payment applications to mobile

devices. The applications may

support a prepaid stored value model

or the charges may be integrated into

the customer’s wireless bill.

Bank-Centric Model:

A bank deploys mobile payment

applications or devices to customers

and ensures merchants have the

required point-of-sale (POS)

acceptance capability. Payments are

processed over the existing financial

networks with credits and debits to

the appropriate accounts.

Peer-to-Peer Model:

An independent peer-to-peer service

provider provides secure mobile

payments between customers or

between customers and merchants,

as in B2C or C2C commerce.

Collaboration Model:

This model involves collaboration

among banks, mobile operators and

other stakeholders in the mobile

payments value chain, including a

potential trusted third party that

manages the deployment of mobile

applications. Payments in this model

are processed over the existing

financial networks with credits and

debits to the appropriate accounts.

Merchant sBank

’ Merchant(wit h cont act less POS)

Cust omer ’sBank

Mobi leOper ator

Cust omer

Com mis-si on

Pa

ym

en

t

Inte

rch

an

ge

Trust ed Serv iceManager

Financi al Networ k(wi th Paym ent Proc esso r)

Transac tionFee

Sour ce from:Smar t Card All iance

Purc hase

Transac tion Fee

16 ISSUE 2

Up Close

For 11 years, Eastcompeace Smart Card Co., Ltd. has been a trusted partner for our worldwide

clients. To perceive customer demand, to provide quick service response, Eastcompeace set up

local facilities in Singapore, India and Bangladesh besides our headquarters in China.


Eastcompeace Eastcompeace

BangladeshEastcompeace announced the launch of a

subsidiary company in Dhaka, Bangladesh on

June 11, 2009. Eastcompeace Smart Card

(Bangladesh) Ltd is in charge of sales and

production of smart card for Bangladesh market.

Four board directors of Eastcompeace

Bangladesh had attended the ribbon cutting

ceremony on June 11; all honored guests were

invited to visit the factory which houses

advanced smart card manufacturing and

personalization equipments.

Eastcompeace Bangladesh

Eastcompeace India

Eastcompeace Singapore

黄河

长江

Bangladesh

India

Singapore

China

17 ISSUE 2

Up Close

Vision: What’s your understanding of

Bangladesh smart card market?

Ron: By mid-2009, the subscriber

base of Bangladesh had reached

almost 47 million, though the annual

growth rate had eased from 30% in

2008 to about 20% in the first half of

2009. I am still pretty sure

Bangladesh has huge business

potentials in telecom development;

plus it is surrounded by the SAARC

countries, bringing us closer to

several key emerging markets.

Vision: Setting up a factory in

another country can not be an easy

job for anyone, how do your team

feel about it?

Ron: To ensure the inherited expertise of

Eastcompeace, we have engineers and

management from China and

Singapore. Of course there are cultural

differences and difficulties, a new

working environment, a new lifestyle, but

we fit in very well with local culture.

Furthermore, local employees have

taken extensive trainings on card

manufacturing and quality control in

China and Singapore. All of us, from 3

different countries, have a mutual

understanding, and a shared goal to

make Eastcompeace Bangladesh better

productions lines will be gradually

expanded and Eastcompeace

Bangladesh will be serving SAARC

regional market. We will make efforts

to open up other business potentials

in Bangladesh as well.

Vision: “Quality is Gold” is written

on the walls of Eastcompeace

Bangladesh factory, can you tell us

the reason?

Ron: Quality is definitely the most

important for any product. This

quality motto is kept in the minds of

all Eastcompeace Bangladesh

members. However, excellent service

and strong technology support are of

course very essential when serving

customers.

Vision: What is your outlook for

Eastcompeace Bangladesh?

Ron: We believe everything can only

get better from here. Every single step

Eastcompeace Bangladesh has made

allows us to see further ahead. With a

better view in this market, the next big

step can be achieved with our efforts.

Vision Talk

with Ron Lim

in serving Eastcompeace clients.

Vision: Why is Dhaka the best place

for our first oversea factory?

Ron: Eastcompeace has been

supplying SIM cards for several major

mobile network carriers including

Banglalink, Grameephone, Aktel, and

Citycell for above 5 years. We are

recognized as their trusted partner, we

want to serve them better with faster

response and stronger support.

We are the first international card

manufacturing setting factory in

Dhaka; compared with local players,

we have R&D strengths from our

headquarters in China, we are

certified by Visa, MaserCard, and

GSM SAS for production security and

quality.

Vision: What is the product range of

Eastcompeace Bangladesh?

Ron: Now we are supplying SIM cards

to Bangladesh market, with complete

smart card production lines including

embedding, personalization and

packing, the production capacity

being 2 million cards per month; in

the following few years, the

Ron Lim, General Manager of Eastcompeace Smart Card

(Bangladesh) Ltd, joined Eastcompeace in 2005. Ron Lim

has an experience of over 7 years in the industry.

Eastcompeace

India Eastcompeace announced the operation of its local

subsidiary Eastcompeace India Pvt. Ltd in New Delhi

on July 29, 2009. The ceremony was held to express

our gratitude for all the customer support. Honored

representatives from Telecom operator partners

graced the event, Eastcompeace India board

members from China and Singapore joined the

ceremony.

Rajnish Giri, the Country Head of Eastcompeace

India Pvt. Ltd, joined Eastcompeace in the year

2008.

Up Close

18 ISSUE 2

Vision Talk

With

Rajnish Giri

Vision: India is the world’s second largest mobile market, we

all know Eastcompeace is a leading smart card supplier in

China, its domestic market, how is the market in India?

Rajnish: India is one of the world’s most booming telecom

market; it is expected to have 500 million mobile

subscribers in 2010, with an increase of seven to eight

million per month. Eastcompeace has done well in India

even before establishing Eastcompeace India; with strong

local partnership, we have business relationships with

several mobile operators. After Eastcompeace India was

set up, since we have equipments, sales force and TC in

India, we get bigger orders.

Vision: In the fierce competition of India smart card

market, what are the advantages of Eastcompeace

India?

Rajnish: Quality is a basic success factor for any players

out in the market: we use good modules, we use good

machines, we produce good product, and good product

sells. Moreover, we have a R&D centre of more than 300

engineers in China supporting Eastcompeace India with

competitive SIM card based technologies. Short lead time

is our commitment to customers, it is also the policy of

Eastcompeace India. With all these endeavors, we firmly

believe we can bring more values for our customers in

India.

Vision: The telecom industry is also influenced by the

economic recession this year, for India, what should

Eastcompeace India work on to create more values for

our clients?

better Eastcompeace to customers.

Vision: What’s your business plan

for the next three years?

Rajnish: India has a number of the

world’s largest telecom groups, the

market potential is huge. Mobile

operators want to improve ARPU, so

we take this as our mission. We plan

to set up a personalization center in

India, increase production capacity

Rajnish: Well, about 70 percent of the

Indian population are in semi-urban

and rural areas, 60 percent of the

Indian population are employed in

agriculture, The need for low-cost

handsets and SIM cards are pretty

high, so we worry less about

volumes. We have worked together

with Qualcomm, the global leader of

CDMA technologies, and major

CDMA carriers like Reliance,

TATA…to develop Open Mobile

Handset, which allows any OMH SIM

card to be used in any OMH handset

on any OMH network. This surely will

cut the cost to popularize mobile

services. For users who require more

advanced applications, we provide

mobile network operators with value-

added services (VAS), Over-the-Air

(OTA) and device management

solutions in high density SIM cards.

Vision: After the debut of the world’s

first OMH SIM card in India by

Eastcompeace in July 2009, is the

market response encouraging?

Rajnish: CDMA operators are very

interested in OMH card products

because OMH has a higher network

speed and is more cost-effective. We

are the very first card manufacturer

joined the initiative, this gives us the

technical advantages. We have

already supplied 32K and 64K OMH

SIM and R-UIM cards for CDMA

operators and their functionality

performance has been recognized.

Vision: As country head of

Eastcompeace India, how do you

see branding of Eastcompeace

products?

Rajnish: Eastcompeace is gradually

recognized as an international

leading card manufacturer with all

Eastcompeace people efforts;

however, we never stop moving on to

expand the value of our brands. A

good brand is always based on good

quality. I am also very concerned with

industry activities both inside and out

of India, to obtain a better knowledge

of customer needs, to introduce a

will be increased to 40 to 50 millions

annually. Eastcompeace India TC

team is excellent; I believe they are

capable of more tasks.

Andy Chew, Executive Director of Eastcompeace Smart Card

(Singapore) Pte Ltd, joined Eastcompeace in 2003. Andy

has 14 years’ experience in card industry.

Vision Talk

with Andy Chew

Vision: As Executive Director of

Eastcompeace Singapore, how do you

see its function as the first oversea

subsidiary of Eastcompeace?

Andy: After Eastcompeace (Singapore)

was started, we had managed to bring a

team of 50 years’ experience in card

industry, we are able to rapidly develop

our international market presence and

also to build a strong foundation in

establishing systems for our company in

going international with supports from

our clients and other partners.

Vision: Eastcompeace Singapore has

successfully penetrated to several new

markets, can you share with us the

critical success factors?

Andy: That is a lot of hard work and

commitment in order to realize the

company’s vision to be a leading smart

card company in the world. When we first

started, we had to put in a lot of

resources to build the company’s brand

as we are relatively new out of China

market. To win customers’ trust, we need

to ensure our service delivery and quality

of or product with the support of factory

from China.

Vision: Which element of a market

attracts you more? Is it the volume

demand in emerging markets or profit

in saturated markets?

Andy: It is a combination of both; we

need to adopt different strategies for

different markets.

For emerging market, a lot of emphasis

is placed on price and services, whereas

developed market will place emphasis

on technology innovation. Thus

Eastcompeace has joined technology

enforcing organizations like SIMalliance,

CDG, and NFC Forum to strengthen our

technology force.

Vision: What do you think is the most

important for Eastcompeace

Singapore clients?

Eastcompeace Singapore Eastcompeace Singapore Eastcompeace Smart Card (Singapore) Pte Ltd is the first oversea subsidiary of Eastcompeace. S ta r t ed Janua ry 2005 , Eas tcompeace Singapore helped propel the company to the international arena in a very short time. Now Eastcompeace Singapore takes care of clients in S ingapore, Malays ia , Thai land, and Philippines.

20 ISSUE 2

Up Close

Andy: In today’s competitive

environment, good quality product is

definitely a must-have.

I feel that no doubt price is very

important; however most customers will

still value brand and service quality. We

also ensure that we have good

relationship with highly-reputed

technology partners in semiconductor,

equipment and value-added services,

which can complement to our product

and services.

Vision: What’s your business plan for

Eastcompeace Singapore?

Andy: Eastcompeace Singapore will

develop new market in the Middle-East ,

LATAM and also Eastern Europe for our

telecom business unit. We will be able to

offer more innovative telecom products

like fixed wireless phone and SIM ATM

machine. We will also push ahead out

banking business unit in 2010.

In addition, SGP office will be positioned as

the regional hub for the company to

develop the HR talent pool into fulfilling the

needs for the company's expansion plan.

21 ISSUE 2

Big World

OMH SIM / R-UIM Card

Melvin Lee, Senior Technical Consultant from Eastcompeace Singapore, joined

Eastcompeace in the year 2007. He graduated from University of New South Wales

(Australia, Sydney) with Bachelor of Electrical Engineering (Honors) degree.

Development Experience

OMH SIM / R-UIM Card

On behalf of Eastcompeace, Melvin

Lee has joined OMH development

initiative, co-working with CDG,

Qualcomm and other OMH

participants. Melvin shared with

Vision the process of developing

OMH SIM cards.

As CDMA subscribers now surpasses

half a billion worldwide and the

number is still increasing,

Eastcompeace believes that Open

Mobile Handsets can be the next big

thing for CDMA ecosystem: OMH R-

UIM card can be used with any OMH

handset by any OMH operators. This

can increase CDMA device variety

and expand distribution channels. It

is an opportunity for Eastcompeace

to take the lead in OMH SIM / R-UIM

card technology, in order to create

more values for our CDMA clients. To

this end, Eastcompeace became the

Besides providing SIM / R-UIM

cards for Open Mobile Handsets,

Eastcompeace also provides

technical support for CDG,

Qualcomm and the operators for the

full provisioning; this to a certain

extent ensures that Eastcompeace

have more advantages to support

our CDMA operator clients. Melvin

also says “We are actually in a very

good position as we are still the one

SIM vendor that is able to fit the

OMH in both 32K and 64K platform

while other vendors can only make it

in 64K.”

Nokia, Haier Mobile, Spice,

Indosat……more and more handset

manufacturer and network

Melvin told Vision that In Inida,

Eastcompeace OMH SIM / R-UIM

cards are tested on handsets

provided by SAMSUNG, ZTE and

Huawei on CDMA networks of

Reliance, Tata, and Virgin Mobile, and

the card performances are

recognized excellent. OMH MS

(Handset with R-UIM) is able to

support a wide range of core

functionality that includes features

such as voice, SMS, packet data

(both 1X and EV-DO), MMS,

WAP/Browser, BREW, Java, and LBS.

Hence with OMH it is possible to

achieve high quality voice calls, high-

speed wireless connectivity and

high-bandwidth as well as

multimedia applications in CDMA

environment.

first card vendor who actively

participated in OMH initiative of CDG.

Widens available selection of

CDMA devices

Increases customer touch-

points / retail locations for

CDMA devices

Operators Handset OEMs Distribution

Creates an open distribution

channel to complement the

operator's current distribution

model

Simplifies supply chain

management

Expands volume and variety

of CDMA devices

Subscribers

Source: www.cdg.org/omh

India Quick FactsIndia Quick Facts

22 ISSUE 2

Gol Gappa - waterball

operators are joining the OMH

community. With the success of

OMH in India, CDG and Qualcomm

are targeting on Indonesia and then

Southeast Asia; we believe OMH

wil l be expanded to the worldwide

CDMA market in the near future.

Eastcompeace wil l always make

our maximum effort to support OMH

development.

OMH (Open Market Handsets) is an initiative

led by the CDMA Development Group (CDG)

to increase device variety and offer new

channels of distribution within the CDMA

ecosystem. The OMH enables the purchase

and use of an OMH device for any OMH-

compliant operator network. OMH requires

that all operator and subscriber specific

provisioning is moved from the device onto

the Removable User Identity Module (R-

About OMH

Lowers handset inventory

costs

Uplifts handset tier and

subscriber ARPU

Increases handset variety for

its subscriber base

Reduces costs associated with

device customer support

Reduces device testing costs

Reduces inventory risk by

enabling the same device to

be sold across multiple

operators / markets

Reduces time-to-market and

eliminates operator specific

testing

Increases amortization of

higher tier device costs (via a

larger addressable market)

Creates opportunities for new,

OEM-hosted services

Increases brand awareness

India has become one of the fastest-growing mobile

markets in the world. Indian Telecommunication industry,

with about 464.82 million mobile phone connections (June

2009), is the third largest telecommunication network in

the world and the second largest in terms of number of

wireless connections. Efforts have been made from both

governmental and non-governmental platforms to

enhance the infrastructure. The idea is to help modern

telecommunication technologies to serve all segments of

India’s culturally diverse society, and to transform it into a

country of technologically aware people.

Exotic culture, priceless art, modern cities, national

parks, and friendly people make the India an excellent

destination for tourists...a vast space of immense

beauty. Throughout the 21st century, India still maintains

traditional lifestyle.

To people all over the world, the Taj Mahal, mausoleum of

the mughal Empress Mumtaz Mahal, is synonymous with

India. Its curving, gently swelling dome and the square

base upon which its rests so lightly is a familiar image

from hundreds of brochures and travel books.

Big World

UIM) or SIM card for CDMA devices.

Supporting a wide breadth of core

functionality that includes features such as

voice, SMS, packet data (both 1X and EV-

DO), MMS, WAP/Browser, BREW, Java, and

LBS, OMH allows OEMs to develop full-

featured devices that can be sold across

the entire CDMA ecosystem of OMH-

enabled operators rather than to a single

operator.

OMH handset in India. OMH was

initiated by Qualcomm and CDG to

benefit worldwide CDMA

subscribers.

Spanning 219

countries, the GSMA

unites nearly 800 of

the world’s mobile

operators, as well as

more than 200

companies in the broader mobile

ecosystem, including handset

makers, software companies,

equipment providers, Internet

companies, and media and

entertainment organizations. The

GSMA is focused on innovating,

incubating and creating new

opportunities for its membership, all

with the end goal of driving the

growth of the mobile communications

industry. It also produces the premier

industry events including Mobile

World Congress, Mobile Asia

Congress, Mobile Money Summit and

Mobile Awards.

The CDMA Development Group

(CDG), founded in December 1993,

is an international consortium of

companies who have joined together

to lead the adoption and evolution of

3G CDMA wireless systems around

the world. The CDG is comprised of

CDMA service providers and

manufacturers, application

developers and content providers.

The Mission of CDG is to lead the

rapid evolution and deployment of

3G CDMA-based systems, based on

open standards and encompassing

all core architectures, to meet the

needs of markets around the world.

The involvement in latest CDMA

technology makes Eastcompeace

more capable to satisfy the demand

of worldwide CDMA carriers. In 2009,

Eastcompeace announced the

world’s first OMH SIM card made for

Eastcompeace in Industry Organizations

With a common vision and common interests, industry organizations bring together strengths of

every participants’ to help the whole industry grow stronger to create a more healthy ecosystem. As

in smart card industry, Eastcompeace joins forces with reputable organizations that are in

alignment with our mission-smart card and smart life for everyone.

23 ISSUE 2

Know About

Eastcompeace, as a member of

GSMA, can receive a broad range of

information and access to an

unrivalled contacts database. We

share our knowledge of smart card

in relevant Events, Working Groups,

Projects/Task Forces, and Regional

Interest Groups. Eastcompeace has

gained a more keen sense of GSM

SIM card applications and solutions

due to its involvement in GSMA.

The Near Field

Communication

Forum was

formed to

advance the use

of Near Field

Communication technology by

developing specifications, ensuring

interoperability among devices and

services, and educating the market

about NFC technology.

Manufacturers, applications

developers, financial services

institutions, and more all work

together to promote the use of NFC

technology in consumer electronics,

mobile devices, and PCs.

APSCA provides networking

opportunities for members by

holding forums and conferences

and helps its members with annual

strategy review; plus,

Eastcompeace can be updated with

industry moves daily by its smart

card intelligence newsletter.

ICMA is a worldwide non-profit

association of plastic card

manufacturers and

personalizer

s supported

by suppliers

and other

industry participants, which

promotes the plastic card industry

and the value of its products and

services providing an independent

forum to speak for the industry.

ICMA hosts the annual Card

Manufacturing EXPO, a leading

global conference and trade show

dedicated to plastic card production.

ICMA also publishes Card

Manufacturing, a trade magazine

featuring industry and member news,

product releases, features and

product reviews.

Global Platform specifications are

largely applied in Telecom and

Financial sectors; by participating

Global Platform marketing and

technology programs,

Eastcompeace can gain great

knowledge of smart card

infrastructure specification updates

and market moves.

The Asia Pacific Smart Card

Association delivers information,

consultancy, guidance and

networking to corporations and

government organizations, including

smart card scheme operators and

suppliers.

Apart from organizing more than 50

events, seminars, trainings and

conferences covering all aspects of

smart cards, APSCA has assisted

Know About

24 ISSUE 2

Eastcompeace appreciates the

opportunity to showcase our

leading products and solutions at

SIMalliance conferences;

Eastcompeace gets a forcast of the

SIM card market with SIMalliance

Eastcompeace has put great effort

on environmental friendly products,

greatly owing to ICMA’s green

summit initiative. ICMA collects

industry’s best innovative card

products at its Élan award.

Its goals are to develop standards-

based Near Field Communication

specifications that define a modular

architecture and interoperability

parameters for NFC devices and

protocols, and to encourage the

development of products using NFC

Forum specifications.

Eastcompeace has been able to

review all NFC specifications and to

attend plenary meetings, obtaining

a better understanding of NFC

development. Large-scale

commercialization of NFC is

foreseeable; Eastcompeace

believes NFC can open up a world of

new possibilities.

SIMalliance is a

non-profit

industry

association

made up of the

world's leading SIM card

manufacturers whose role is to

promote the SIM as a secure &

flexible multi-application device for

the deployment of pioneering mobile

multimedia and communications

services, to advance interoperability

further between SIM, Handset and

OTA Platform by working with all the

participants of the mobile services

ecosystem, to consolidate and

communicate annually an overview of

market SIM shipments structured into

industry relevant analysis which

currently represents over 90% of all

SIM shipments.

SIM card market survey. With white

papers from SIMalliance,

Eastcompeace possesses

outstanding expertise in developing

S@T products.

GlobalPlatform aims to maintain and

drive adoption of its technical

specifications which provide an open

and interoperable infrastructure for

smart cards, devices and systems.

The GlobalPlatform smart card

infrastructure is intended to simplify

and accelerate deployments that

support multi-application, multi-actor

and multi-business model

implementations. Global Platform

implementations covers Financial,

Mobile Telecom, Government,

Healthcare, Retail, and Transit.

government smart card projects,

national card payment policies and

initiated real business for APSCA

members.

Manufacturing Excellence Presented by Eastcompeace

Eastcompeace has been continuously working on innovative card

manufacturing technologies, here we share with you some of our efforts.

Innovation Never Stops

25 ISSUE 2

Know About

Presented techniques are recommended to be used for SIM credit cards, VIP cards, loyalty cards, gifts card,

festival cards, or pet cards. Special layout design is required to sustain the effect when embedding chips to the Texture

and Foil cards.

cards,

Half with plug-in as standard SIM

card, the other half can be divided

and hang on a key ring. The Mini

part can be used as VIP card,

Loyalty card, discount card,

coupons. gift card, and tickets.

A special varnish on defined

area of the card brings the rose

vivid to life, rose petals awaits

for your touch

A color shift layer brings you

different beauty with each

movement under sunshine

Delicacy can be fully displayed

with high definition card, bringing

values to your artwork

With PETG material, environment

protection is fully implemented. A

card easier to degrade in Mother

Earth.

Foil on designed area brings a

metallic glow for the flower

pattern

Mini Card GoGreen HD

Texture Hues Foil

Eastcompeace Smart Card Co., Ltd.

Add: No.8 Pinggong Zhong Road,Nanping

S&T Industry Community,Zhuhai,

Guangdong, 519060 China

Tel: +86 756 8682892

Fax: +86 756 8682166

E-mail: [email protected]

Eastcompeace Smart Card (Singapore) Pte Ltd

Add: 371 Beach Road, #03-31/36 KeyPoint,

Singapore 199597

Tel : +65 6392 3909

Fax: +65 6392 3989

E-mail：[email protected]

Eastcompeace Smart Card ( Bangladesh ) Ltd.

Add: 260/A, 1st Floor, Tejgaon Industrial Area,

Dhaka-1208

Tel: +88 02 9899151

Fax:+88 02 9894989

Email： [email protected]

Eastcompeace India Pvt.Ltd

Add:

F.I.E.Patparganj,New Delhi-110092

Tel: +91 11 43317774

Fax: +91 11 43092863

Email：[email protected]

A-8 Ist Floor,, DSIDC Complex

the spring is here - eastcompeacethe spring is here 12. welcome to the winter issue of vision...

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