The Sports Industry In Indonesia: Planning For The 2018 Asian Games And Beyond

KOEN van GEENEManaging Partner – PT Asia Event Overlay (Indonesia)

Personal introduction

• 1998, Moved from Holland to London

• 2003 – 2010, Managing Partner Q2Q Group London

• 2011, Singapore and Jakarta

• 2012, Project and Site Manager for LOCOG

• 2013, Permanent move to Indonesia

• August 2013, incorporated PT Asia Event Overlay with Partners

Horseguards Parade and Mall London 2012

PT Asia Event Overlay

• Established August 2013

• 5 Partners (2 Indonesian)

• 12 Full-time staff (4 expat)

• Experienced site, venue overlay managers / consultants

• (first) In-house CAD-studio

• Indonesia’s first/only supplier of premium temporary event

infrastructure

Products and Services

Our Events

• Stadium Concerts; Metallica, One Direction, Bon Jovi

• Indoor concerts; Katy Perry, Michael Buble, 5SOS

• Festivals; Invasion, Dreamfields, DWP

• Jakarta Marathon 2014 and 2015

• TAFISA Games 2016

• Spartan Race 2016

GBK Stadium Jakarta 2013

Indonesian Convention Exhibition (ICE)

Wonderful Indonesia

• 253 million inhabitants (30 million in Greater Jakarta)• 17,504 islands (10,500 inhabited)• Over 300 Living Languages spoken• 16th largest economy in the world (and moving up the ranks fast)• 50% of Indonesians are under the age of 30• The world’s fourth largest middle class• Largest Muslim population in the world

‘From its Eastern tip to Western tip, Indonesia measures 3689 KM. That’s more than the width of Europe’

Fun Fact

Political Indonesia

• Joko Widodo took the presidency in 2014• Progressive new government• Reducing corruption• Cutting red tape• Government's current drive towards deregulation makes it easier

to invest and operate in Indonesia• Widodo recently visited the UK• Signed a sports MoU with the British Government

Sport MOU between Indonesia and Great BritainFramework for sharing information and experience on hosting global sports events….on basis of reciprocity and mutual benefits.

• UK government intends– Share experience for Indonesia’s preparation in a safety and secure large scale sport

event.– To broaden the networking events for Indonesian and UK Companies also for business

and investment opportunities in support of global sports events in Indonesia and the UK

• Indonesian government intends– Share its vision for safe, secure and successful preparation large scale sport event that

deliver a sustainable economic, environment, and social legacy.– Facilitate networking events and encourage matching opportunities for Indonesian and

UK Companies

Sport in Indonesia

• Football• Badminton• Martial Arts• Scuba Diving• Running• Basketball

TAFISA World Games 2016• The Association For International Sports for All

• 6th Edition

• Jakarta October 6-12, 2016

• 105 Nations expected

• 12,000 Participants expected

• 500,000 spectators expected over 5 days

• 25-35 Disciplines

• Over 30 peripheral events including world walking day

• Budget around $35,000,000

TAFISA World Games 2016

Youth Asian Games 2017

• Under the Olympic Council of Asia (OCA) • Indonesia selected as the host of the event after Sri Lanka was

stripped of its hosting rights • 2017 will be the 3rd Asian Youth Games• Will be held from 12 – 19 November 2017 in Jakarta, Indonesia• 45 Nations expected• 5,000 athletes expected• 800,000 spectators expected 8 days• 12 Disciplines• Official Asian Games test events

Asian Games 2018

Asian Games 2018• Under the Olympic Council of Asia OCA • “Handed” to Indonesia after replacing Vietnam• 2018 will be the 18th Asian Games• 18 August – 2 September in Jakarta and Palembang• 53 Nations expected• 12,784 Athletes and 500,000 participants expected• Millions spectators expected over 5 days• 36 (down from 43) Sports and Disciplines for 439 Medals • 2 new venue builds only• Budget around $150,000,000 (ex venues)

Working in Indonesia

• Legal limitations, Negative list

• Visa requirements

• Language

• Bureaucracy

• Nationalism

• Corruption

• Health and Safety

• Opportunity

Companies with presence in Indonesia

• ES Global• Aggreko Event Power• Chanzo Workforce• Arena Group• Mott MacDonald• Arup• Populous• Live Nation• Tough Mudder

Conclusion

Conclusion

• Indonesia is a huge place• Not for the faint-hearted• “Nothing” happens quickly• Try working with a reliable local partner• If you are able to embrace “the culture” the opportunity is immense

koen@asia-event.com

Going for Export Gold: Opportunities in Major Sports Events