LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.5.2

TOOL KIT

THE SOFTWARE PRODUCT LAUNCH

ACADEMY

ASSESSING YOUR QUEST

ARE YOU WORKING WITH PEOPLE WHO YOU ENJOY SERVING AND CAN RELATE TO?

ARE YOU HELPING THEM ACCOMPLISH A MEANINGFUL GOAL?

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.0 Date:

DEVELOPING PURPOSEARE YOU PASSIONATE ABOUT WHAT YOU ARE DOING IN YOUR BUSINESS?

WHY OWN YOUR OWN BUSINESS?

YES, AND WHY?

YES, AND WHY?

YES, AND WHY?

YES, AND WHY?

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.1 Date:

WHICH MEANS:

SELF-EMPLOYMENTWHY?

MOONSHOT CHECK

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.4 Date:

WHY DO YOU WANT TO HELP THESE CONSUMERS?

YES, AND WHY?

YES, AND WHY?

YES, AND WHY?

YES, AND WHY?

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.1 Date:

WHICH MEANS:

IDEAL CUSTOMERWHY?

CONSUMER DISCOVERY

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.5 Date:

GENERAL DISCOVERY

PROBLEM DISCOVERY

SOLUTION DISCOVERY

WHAT KEEPS YOU AWAKE AT NIGHT?

WHAT IS THE BIGGEST CHALLENGE THAT YOU FACE IN <AREA OF FOCUS>?

WHAT HAVE YOU TRIED TO DO TO SOLVE THAT IN THE PAST?

WHAT DID YOU LOVE ABOUT <SOLUTION A>?

HOW WELL DID <SOLUTION A> WORK FOR YOU?

(CONTINUE WITH OTHER SOLUTIONS THAT THEY DISCLOSED.)

WHAT DID YOU HATE ABOUT <SOLUTION A>?

TRANSFORMATION DISCOVERYIF YOU HAD A MAGIC WAND AND COULD ELIMINATE THIS PROBLEM RIGHT NOW, WHAT WOULD THAT BE WORTH TO YOU?

WHAT GETS YOU JUMPING OUT OF BED IN THE MORNING EXCITED TO ATTACK THE DAY?

WHAT ELSE IS <PROBLEM A> PREVENTING YOU FROM HAVING OR ACHIEVING?

WHY DOES THIS HERO TRIBE NEED HELP?

YES, AND WHY?

YES, AND WHY?

YES, AND WHY?

YES, AND WHY?

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.1 Date:

WHICH MEANS:

TRIBE VILLAINSWHY?

WHY ARE YOU THE BEST GUIDE FOR THIS TRIBE?

YES, AND WHY?

YES, AND WHY?

YES, AND WHY?

YES, AND WHY?

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.1 Date:

WHICH MEANS:

HELLO, YODAWHY?

COMMANDER’S VISION

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.5 Date:

INITIAL SITUATION

OUTCOME

EXECUTION

INITIAL STATE

END-STATE

PRIMARY RESULTS

ANTI-GOALS

MISSION

SEQUENCE

CONSTRAINTS

KEY DECISIONS

1

2

3

GREATEST HITS

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.3 Date:

MY GREATEST HITS

MY ALTER-EGO GREATEST HITS

GRATITUDE CHECK

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.4 Date:

Generous Value Served

Authentic Testimonials of Gratitude from my Heroes

TRANSFORMATION

TYPICAL DAY

PROBLEM

PROBLEM AWARE

PRODUCT AWARE

SOLUTION AWARE

OVERCOME CHALLENGES

TRANSFORMATION

EVANGELIST

WHAT ARE THE TRIGGERS THAT PRESENT THE PROBLEM TO THE USER?

HOW DESIRABLE IS SOLVING THE PROBLEM?

HOW CAN WE RAISE PROBLEM AWARENESS?

HOW CAN YOU GET ON THEIR SOLUTION SEARCH RADAR?

WHERE ARE THEY WHEN THE TRIGGERS OCCUR?

WHAT EMOTIONS ARE FELT BY THE HERO WITH THIS PROBLEM?

WHAT ALTERNATIVE SOLUTIONS ARE THEY AWARE OF?

WHAT IS THE GOING RATE OF A SOLUTION?

HOW CAN YOU MONITOR WINS AND LOSSES?

WHAT BELIEFS ARE HOLDING THE CONSUMER FROM PURCHASING?

HOW CAN YOU BE SURE THAT YOU DELIVER ON YOUR PROMISES?

HOW CAN YOU PROVIDE PROACTIVE GUIDANCE AND ON-DEMAND SUPPORT?

WHAT ELSE COULD YOU PROVIDE THAT IS OF EXCEPTIONAL AND UNEXPECTED VALUE?

THE HERO’S JOURNEY

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.3 Date:

POWWWER! VIDEOROVOKE

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.4 Date:

P

BSTACLE

ANTED

ONDER

ELCOME

XPLAIN

EAL

O

W

W

W

E

R

!

3

2

1

4

5

COMMANDER’S MARCH

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.5 Date:

INITIAL SITUATION

OUTCOME

EXECUTION

INITIAL STATE

END-STATE

PRIMARY RESULTS

ANTI-GOALS

MISSION

SEQUENCE

CONSTRAINTS

KEY DECISIONS

1

2

3

CHOP WOOD, CARRY WATER

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.1.2 Date:

OUTCOMES THIS WEEK

DAILY OUTCOMESSUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

START CONTINUESTOP

The true method of knowledge is experiment.

CONCLUSION & NEXT STEPS

OBSERVATIONS

FALSIFIABLE HYPOTHESIS

RISKIEST ASSUMPTION

We believe that if we perform the following action …

Then we expect the following response will happen …

Which can be validated by measuring the following …

DRIVING FORCE

What is the risk of not testing this and moving forward anyways?

(testable event or action)

(outcome or resulting action)

(defined metric or event)

Form new predictive hypothesis. Abandon this course of action.Create a prescriptive hypothesis.

VALIDATED INVALIDATEDINCONCLUSIVE

Fix experiment setup and rerun.

What is the riskiest assumption you face?

What did you witness? Was the experiment setup properly?

Take validated action.

Green, Yellow, or Red Light?

Qualitative Feedback

Quantitative Feedback

Validated Learning

Purposeful Learning

EXPERIMENT CANVAS

LACKSTACK.com Build a thriving, vibrant business that conjures pivotal products for epic Hero journeys.v.2.2 Date: