the soft drinks industry stops sales of full sugar drinks in … · 2018. 6. 4. · the soft drinks...
TRANSCRIPT
The soft drinks industry
stops sales of full sugar drinks in secondary schools across the EU
>
• Sigrid Ligné, Director General, UNESDA – Soft drinks Europe • Nectaria Metrakos, Health and Well-being Director, Public Policy Center, Europe,
Middle East and Africa, The Coca-Cola Company • Mathijs Peters, Senior Manager Public Policy & Government Affairs Europe and
Sub-Saharan Africa, PepsiCo
Luxembourg, 1 June 2018
Background & core beliefs
Childhood obesity is an ongoing challenge: Calorie & sugar reduction is necessary, including in the school environment
Our sector is an early mover in responsible behaviour towards children: In 2006 we made a series of commitments to the EU Platform
Recognising the role of drinking water
2
2006 UNESDA commitments’ overview 3 core areas of actions Compliance
of sales in several EU markets
30%
Impact
Contributing
to reducing
exposure by 88%
2005-2014 *²
Soft drink free
environment
2. No presence in
primary schools
3. Responsible
behaviour in
secondary schools
1. No advertising
of any soft drinks
to children under
12 in any media
Print, online & social media
TV
Company owned websites
Unbranded vending machines
Mix of drinks incl. no sugar varieties,
water and juices
No sales
No commercial activity
No advertising & marketing
Parents & teachers involved
95% *3
100% *1
99% *1
95% *1
84% *3
98% *3
84% *3
The presence of sugar sweetened
beverages has decreased
by an average of
Sources: *1. Xtreme Information, 2012 *2. EU Pledge, 2014 Monitoring report *3. PriceWaterhouseCooper, 2010 & 2015 3
In 2017 we decided to strengthen our policy with a new commitment supporting calls for action from European Health Authorities
4
Building on our overall strategy to reduce sugar content in soft drinks
5
We are the first sector to answer the call of the EU Added Sugars Annex
New commitment in secondary schools
6
UNESDA commits to ensure that whenever soft drinks are provided directly to
secondary schools, they are made available in agreement with school authorities
and parents, as appropriate:
• As a complement to drinking water which remains the main beverage
• Only in no- and low-calorie versions
• Respecting the commercial-free character of schools by ensuring that vending
machines provided directly by companies are unbranded
This commitment will be implemented with full compliance by end 2018
7
Removing all full sugar beverages from secondary schools
Source: PwC, 2015
Applies to all drinks aside from no/low calorie versions as defined
under EU Claims legislation
8
How we will deliver on our commitment
9
Implementation, timing and monitoring
10
CONTACT DETAILS
Sigrid Ligné, Director General
Rue du Trône 14-16,
B-1000 Bruxelles
Tel + 32 2 737 0130
E-mail: [email protected]
Website: [email protected]