the socialgrade project - pitch1
TRANSCRIPT
SocialGRADE, Inc.
navigating the world of social together.
Anthony BraddyMIT FINTECH
Module 2.6 60-second Pitch
Deck
SocialGRADE
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ACCOMPLISHMENTS TO DATE
Summer 2009
Our Humble BeginningsBefore there ever was an idea for a company, there was a stressed out dad at a barbecue being asked by his oldest daughter whether or not she could have a Facebook page. What follows is another daughter coming online, a lot of arguments, and a lot of stress
Sept 2013
Jan/Feb 2014
October 2014
March 2015
SocialGrade Launches!SocialGrade attends Lean Startup Machine on the campus of1776 in Washington, DC. to validate whether the problem actually exists.
New York, New York, Big City of DreamsSocialGrade opens a second office space in New York City focused on helping establish a positive social presence in the NYC tech community. SocialGrade launches in alpha and begins refining our notification and grading algorithm.
HomecomingSocialGrade, Inc. begins community building in North Carolina and dedicates itself to helping build a technology community.
Show Me The Money, Pt. 1SocialGrade, Inc. closes a friends and family round and is formally restructured as a Delaware C-Corp
SocialGRADE
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CHALLENGES THAT MADE US RETHINK THE PRODUCT
Notifications Notifications for every infraction created more anxiety for parents than opportunities to address behavior
Efficiency Challenges
Inexperience
The ambitious nature of this project to include even images created operating inefficiencies that could not be overcome. There was not enough initial capital to handle the human resources limitations
Without strong mentorship and as a first time entrepreneur, I did not have what it took as a leader to make significant traction before reaching the end of our runway
AND THEN I GOT AN INVITATION THAT CHANGED EVERYTHING…
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HERE’S WHAT I BROUGHT TO THE TABLE
When validating our initial assumptions during Lean Startup Weekend, we made an interesting observation.
Not only did kids want to be involved in setting the parameters for behavior monitoring, but parents wanted them to be as well.
90% of parents surveyed agreed they would use a product that notified them when their kids misbehaved online that also did not require direct logins. 70% of kids did not mind being passively monitored if rewards were offered for good grades.
SocialGRADE
WHAT ELSE DOES HAVING A BLOCKCHAIN ENABLE?
Integrating economy, marketplace, and values
Our mission is to build an open-source infrastructure for the creation of social economies
Establish social standards for a variety of communities
This is achieved by establishing social norms via smart contract that establish rules for payment and exchange rates.
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Scores & RewardsTRACKING
IMAGINE THE FUTURE OF WALLETS
SocialGRADE
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Detailed ReportingMETRICS
IMAGINE THE FUTURE OF WALLETS
SocialGRADE
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Superlatives & DiscoveryCOMMUNITY
IMAGINE THE FUTURE OF WALLETS
The SocialGRADE PROJECTa 501(c)(3)
to cultivating the world of social value
from navigating the world of social together.