the social, mobile web
DESCRIPTION
Presentation by Clara Shih, Aughor of "The Facebook Era" and CEO of Hearsay Labs at Enterprise 2.0 San Francisco 2009. Focused on business in an era of Twitter, Facebook and Unified Communications.TRANSCRIPT
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The Social, Mobile WebThe Social, Mobile WebBusiness in an Era of Twitter, Facebook, and Unified Communications
Clara Shih
Author, The Facebook Era
CEO, Hearsay LabsCEO, Hearsay Labs
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Practice what we preach
@clarashih#e2conf‐16
© thefacebookera.com 2009 @clarashih
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Welcome to the Facebook & iPhone Era
Facebook. 300M users (+153%) ( )8B mins/day
Twitter. 58M users (+1170%)
iPh /iT h 57M ( 166%)iPhone/iTouch. 57M users (+166%)
Is email dead??
© thefacebookera.com 2009 @clarashih
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Incredible growth of the social, mobile web
iPhone and iTouch SubscribersSource: Apple Annual Report
50,000,000
60,000,000
Source: Apple Annual Report
30,000,000
40,000,000
10,000,000
20,000,000
0
Jun‐07 Dec‐07 Jun‐08 Dec‐08 Jun‐09
© thefacebookera.com 2009 @clarashih
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Winning mainstream audience appeal
Source: Nielsen Online Global Index, Dec 2008
© thefacebookera.com 2009 @clarashih
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CXOs are shifting dollars to social mediaCXOs are shifting dollars to social media
CMO Council – March 2009
CIO Executive Board –October 2009
“ The top priorities on the CIO agenda are respond to economic recovery, enhance customer experience, harness unstructured information, and craft a strategy for productivity social media. ”
© thefacebookera.com 2009 @clarashih
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Today
Identity
Communication
Application
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Facebook is the template for online identityp y
Socially acceptable to share
Photos and interests
Demographic info
Employer, school, city
Real‐time identity
Where we are
What we’re doing right now
© thefacebookera.com 2009 @clarashih
Employer, school, city g g
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Facebook Connect extends trusted identity to any website or devicey
© thefacebookera.com 2009 @clarashih
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Perfect targeting
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Facebook targeting
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Perfect targeting
++
“Something you like is nearby and your friends are there already”
© thefacebookera.com 2009 @clarashih
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communication
© thefacebookera.com 2009 @clarashih
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RSPR
ODUCE
R
everybody‐to‐everybody. always on.
CONTENT P y y y
C
many‐to‐many
1‐1 1‐many
CONTENT CONSUMERS
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Facebook and Twitter invented new modes of communicationof communication
Lower cost
Foster weak ties
Bigger social networksgg
© thefacebookera.com 2009 @clarashih
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applicationspp
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Sales. Prospect, qualify, navigate, build trust
© thefacebookera.com 2009 @clarashih
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Customer Service. Crowdsource to customers
© thefacebookera.com 2009 @clarashih
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Marketing. Target, refer, opt‐in
© thefacebookera.com 2009 @clarashih
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Location‐based services
Still early
Privacy model, dynamic requirements, critical mass
© thefacebookera.com 2009 @clarashih
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Stay in touchy
Clara Shih
CEO, Hearsay Labs
http://facebook.com/thefacebookera
© thefacebookera.com 2009 @clarashih
RELEASED APRIL 2009