The Social Media Analytics GlossaryFor the Crowdbabble Platform

Facebook Analytics

Facebook is the largest social network on the planet, which means it has the most metrics available: both for insights and public page. It’s used around the world by 1.5 billion people and the most popular to mine data from. Here are all of the metrics you can use on the Crowdbabble platform t benchmark Facebook.

Facebook Insights | Fans

Page Likes (Fans) People who Like your Facebook Page.

Page Like Growth: The change in Page Likes over a time period.

Change in Page Likes The difference in the number of Page Likes over a period of time.

Like Sources The different places from where people can Like your Page.

Demographics Fan Demographics: Demographics of the people who have Liked your Page.

People Reached Demographics: Demographics of the people who have seen content from your Facebook Page.

People Engaged Demographics: Demographics of the people who have engaged with content on your Facebook Page.

The following types of demographics data is available:● Age and Gender● Country● City● Language

Engagement A like, comment, share or click received on a post from your Page.

People Engaged The unique number of people who liked, commented, shared or clicked on posts from your Page.

Engagement Rate The percentage of people who engaged with your Page (liked, commented, shared or clicked on posts from your Page) after seeing activity about your Page.

Engagement Rate (%) = People Engaged/People Reached

Page Consumption An interaction received on activity from your Page. Page Consumptions include Link Clicks, Photo Views, Video Plays and Other Clicks.

Negative Feedback An undesired action performed on your Facebook Page:1. Hide Post: When a user hides a post from

your Page from their News Feed2. Hide All Posts When a user hides all posts by

your Page from their News Feed3. Unlike Page: When a user unlikes your Page4. Report Spam: When a user Reports a post

from your Page to Facebook as Spam

Facebook Insights | Page Level

People Reached The number of unique people who saw activity about your Facebook Page. Reach can be broken down into:1. Organic Reach: The number of people who

saw activity related to your Page directly from your Page.

2. Paid Reach: The number of people who saw activity related to your Page via a paid Facebook ad.

3. Viral Reach: The number of people who saw activity related to your Page via a story published by a friend. For instance, if someone likes, comments or shares something on your page, their friends might see a story about your page virally.

Impressions The total number of times activity related to your Page was seen by people on Facebook. Impressions can be broken down into:1. Organic Impressions: The number of times

people saw activity related to your Page directly from your Page.

2. Paid Impressions: The number of times people saw activity related to your Page via a paid Facebook ad.

3. Viral Impressions: The number of times people saw activity related to your Page via a story published by a friend. For instance, if someone likes, comments or shares something on your page, their friends might see a story about your page virally.

Facebook Insights | Page Level Continued

Facebook Insights | Customer Service

Response Time The length of time it took for a Page to respond to a Fan Post.

Response Rate The percentage of Fan Posts that a Page has responded to with a comment.

Acknowledgement Rate The percentage of Fan Posts that a Page has either responded to with a comment and/or liked.

Response Time by Hour The length of time it took for a Page to respond to Fan Posts, by hour of day.

Response Time by Day The length of time it took for a Page to respond to Fan Posts, by day of week.

Facebook Public | Engagement

Stories Created on Page Posts

The total number of likes, comments and shares received on your Posts.

Change in Page Likes The difference in the number of Page Likes over a period of time.

Share of Stories Created The breakdown of stories created on page posts by engagement type (Likes, Comments and Shares).

Likeability The distribution of Likes received on Page Posts.

Conversation Depth The distribution of Comments received on Page Posts.

Shareability The distribution of Shares received on Page Posts.

Media Mix The various types of media used in a set of Page Posts.

Likes, Comments and Shares by Media Type

The average number of Likes, Comments and Shares by media type.

Facebook Public | Content & Fans

Post Type A Facebook Post could be any of the following media types:1. Photo2. Video 3. Status4. Link

Fan Post A Post publicly published to the Wall of your Facebook Page by a Facebook user.

Media Mix The various types of media used in a set of Page posts.

Page Likes (Fans) People who Like your Facebook Page.Page Like Growth: The change in Page Likes over a time period.

Chance in Page Likes The difference in the number of Page Likes over a period of time.

Facebook Public | Customer Service

Response Time The length of time it took for a Page to respond to a Fan Post.

Response Rate The percentage of Fan Posts that a Page has responded to with a comment.

Acknowledgement Rate The percentage of Fan Posts that a Page has either responded to with a comment and/or liked.

Response Time by Hour The length of time it took for a Page to respond to Fan Posts, by hour of day.

Response Time by Day The length of time it took for a Page to respond to Fan Posts, by day of week.

Twitter Analytics

Twitter is quick, fun and real time, making it one of the most exciting platforms to gather analytics. The network is used by brands, news agencies, influencers and individuals around the world. All social media experts encourage to be on Twitter, which means you need to learn Twitter’s analytics metrics.

Twitter | Engagement

Engagement The number of Likes/Favourites, ReTweets, Replies and Mentions received by a Twitter account.

Engagement Rate The total Engagement received by an Instagram account over a time period as a percentage of followers.Engagement Rate = Engagement / Followers

Engagement Distribution The share of Engagement received on Tweets by Engagement type (Likes/Favourites vs. ReTweets vs. Replies vs. Mentions).

Shareability The distribution of ReTweets received on Tweets.

Likeability The distribution of Likes/Favourites received on Tweets.

Reply Distribution The distribution of Replies received on Tweets.

Media Mix Summary Media Mix Distribution: The share of media types (link, photo, status, video) used in Tweets.

Engagement by Media Type: The average Engagement (Likes/Favourites, Replies and ReTweets) received on each media type.

Twitter | Engagement

Tweets Content (link, photo, status, video) published by a Twitter account.

Media Mix The number of times each media type (link, photo, status, video) was used in Tweets.

Tweet Types The various types of Tweets published (Original Tweets, Replies or ReTweets) by a Twitter account.

Keyword Analysis Keyword Analysis of Tweets: Identification of the most frequently used words in Tweets by a Twitter account.

Keyword Analysis of Engaged Users: Identification of the words used by people who engaged with a Twitter account.

Followers People who follow a selected Twitter account.

Follower Growth: The change in the number of Followers.

Following People who are followed by a selected Twitter account.

Following Growth: The change in the number of people followed.

Followers by Language The distribution of the languages used in Tweets by engaged users.

Followers by Timezone The distribution of the time zones of engaged users.

Top Twitter Apps The distribution of the Twitter apps used by engaged users to publish their Tweets.

Top Followers By Engagement

The most loyal Followers that engaged frequently with a selected Twitter account over a specified time range.

Top Followers By Influence

The most influential Followers that engaged with a selected Twitter account over a specified time range.

Twitter | Followers

Twitter | Customer Service

Response Time The length of time it took for a Twitter account to respond to a Tweet.

Response Rate The percentage of Tweets that a Twitter account has replied to.

Response Time by Hour The length of time it took for a Twitter account to respond to Tweets, by hour of day.

Response Time by Day The length of time it took for a Twitter account to respond to Tweets, by day of week.

Instagram Analytics

The world’s fastest growing social media platform, Instagram. Bought by Facebook, Instagram has grown it’s user base by 10 fold. Instagram has transformed photography allowing people to share their point of view in exciting ways. Crowdbabble offers a complete Instagram package with all the metrics you need.

Instagram | Engagement

Engagement The number of Likes and Comments received on Posts.

Engagement Rate The total Engagement received by an Instagram account over a time period as a percentage of followers.

Engagement Rate = Engagement / FollowersEngagement Distribution

The share of Engagement received on Posts by Engagement type (Likes vs. Comments).

Likeability The distribution of Likes received on Posts.

Conversation Depth The distribution of Comments received on Posts.

Time-Parting Analysis Posts published vs. Comments received on Posts, segmented by hour and day.

Engagement by Filter The average Engagement/Post received for each filter.

Engagement by Hashtag The average Engagement/Post received for each hashtag.

Media Mix Summary Media Mix Distribution: The share of media types (photo, video) used in Posts.

Likes and Comments by Media Type: The average Engagement (Likes and Comments) received on each media type.

Instagram | Content & Followers

Posts Content (photo, video) published by an Instagram account.

Media Mix The number of times each media type (photo, video) was used in Posts.

Keyword Analysis Posts Keyword Analysis: Identification of the most frequently used words in Posts by an Instagram account.

Comments Keyword Analysis: Identification of the most frequently used words in Comments received on Posts.

Followers People who follow a selected Instagram account.

Follower Growth: The change in the number of Followers.

Following People who are followed by a selected Instagram account.Following Growth: The change in the number of people followed.

Top Followers By Engagement

The most loyal Followers who engaged frequently with a selected Instagram account over a specified time range.

LinkedIn Analytics

LinkedIn is the destination for corporate engagement. All the best business and personal development content is on LinkedIn. Without LinkedIn, many can’t find jobs now. It’s one of the most important networks on the planet. Metrics for LinkedIn are a little tricky, but we’ve sorted the important ones for you so you can be successful.

LinkedIn | Engagement

Engagement The number of Likes and Comments received on Updates by a Company Page.

Engagement Rate The total Engagement received by a Company Page over a time period as a percentage of followers.

Engagement Rate = Engagement / FollowersEngagement Distribution The share of Engagement received on Updates by

Engagement type (Likes vs. Comments).

Likeability The distribution of Likes received on Updates.

Conversation Depth The distribution of Comments received on Updates.

Media Mix Summary Media Mix Distribution: The share of media types (photo, video, link, status) used in Updates.

Engagement by Media Type: The average Engagement (Likes and Comments) received on each media type.

LinkedIn | Content

Updates Content (photo, video) published by a Company Page.

Media Mix The number of times each media type (photo, video, link, status) was used in Updates.

Keyword Analysis Keyword Analysis of Updates: Identification of the most frequently used words in Updates by a LinkedIn Company Page.

Keyword Analysis of Comments: Identification of the most frequently used words in Comments received on Updates.

LinkedIn | Followers

Followers People who follow a selected LinkedIn Company page.

Follower Growth: The change in the number of Followers.

Network Size Distribution The distribution of network size of people who commented on a Company Page.

Average Network Size of Commenters

The average network size of people who commented on a Company Page.

Number of Unique Commenters

The number of unique people who commented on a Company Page.

Commenters by Country The distribution of Countries from where people commented on a Company Page.

Commenters by City The distribution of Cities from where people commented on a Company Page.

Commenters by Industry The distribution of Industries of the people who commented on a Company Page.