the social media amateur - bill boorman
DESCRIPTION
Bill Boorman's opening talk at Social Media & Sport Summit in London on 15 July 2010.TRANSCRIPT
The Social Media Amateur
@BillBoorman
I hang out in
Twitter: @BillBoorman Facebook: LinkedIn Xing Wordpress: Recruiting Unblog YouTube Blogtalk Radio #Tru – Recruiting Unblog
The 8 Big Questions
Will social media kill traditional marketing? Is print dead? Do bloggers have credibility? Will twitter go the same way as Myspace? Do people talk business on Facebook? Will LinkedIn work for sports clubs? Do people connect with brands? Can you really make money from social?
The 8 Big answers
No Not yet Yes No Yes Yes Yes Yes
Why me?
Why Me 5 #tru events 7 more planned #trulondon 170 attendees 8 week lead time 11 countries £35,000 in sponsorship Placed 6th On-line Influencer for Recruiting
Worldwide
£0 spent on marketing!
What is Social Media?
A person to person conversation with 1000’s listening in
The Biggest Pub in the Universe
Traditional Marketing is Broadcast
Social Media is Person to Person
Time Allocation:
60% Replying30% Listening10% New Content
Stolen from Chris Brogan: Trust Agents
The Benefit You Have is That You Already Have Brand advocates
Make Friends, Acknowledge & Help Your Brand Advocates
Influence is more important than Advertising I.M.O.
The Channels Explained
Linked In
Interactive and highly searchable list of contacts
Groups Questions and Answers E-mail Contact Applications The Business Place
Potential Reach:
59,244 Marketing Managers within 100 Miles of Northampton
100% Profile Business Profile BoxNet Application Twitter Application Embed Video Slide Share 50 Groups RSS Q & A
22,988,560 UK Profiles Profile Fan Page Friend Regular Updates Shares Likes
FaceBook Ad Stats
827,500 list Liverpool F.C. in interests (UK) 3,100 list Carlisle Utd 267,220 list Cricket 80 list Bristol motor Speedway 3,380 list Ipswich Town
FaceBook Ads Create Fan Page (Destination) Regular Content Update Shared Admin Create Events Targeted Ad links Pay by Click Through Less than 50% of Google Ad-Words FB-140 Application Birthdays: Hashlove
Twitter 140 character conversation Follow & 50% follow back #’s Instant Communities Daily Conversation Listening Tools R.T.’s Google Indexed Massive Reach
YouTube
Best to be Amateur Flip Cam reporters? High Google Ranking through Tagging Video is viral Easy to distribute You Tube Channel Easy Subscription
Blog’s
The Landing Page Great S.E.O. Not Advertising or a Brochure Set up a Blog Squad More influential than Press (Fashion) Give Access & Incentive People Believe Bloggers!
Going mobile
1 billion I-Phone Apps Downloaded 200,000 at the Store 73% of Internet sign Up’s mobile Web compatibility Don’t forget Android Easy Distribution 4 – Square & the Mayors
Build The Network First
Listen & Engage
Talk First & Sell Last
Your Questions