the social impact of advertising
TRANSCRIPT
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THE SOCIAL IMPACTTHE SOCIAL IMPACTOF ADVERTISINGOF ADVERTISING
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1.1.Consumers Consumers get offended get offended
byby
ADVERTISING.ADVERTISING.
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22..ADVERTISIADVERTISING promotes NG promotes stereotypes.stereotypes.
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Hidden sexual Hidden sexual messages affect messages affect
subconscious mindsubconscious mind..
SUBLIMINAL SUBLIMINAL
ADVERTISINADVERTISINGG
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ADVERTISINADVERTISING G
is frequently is frequently deceptive.deceptive.
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UNFAIR AND UNFAIR AND DECEPTIVE DECEPTIVE PRACTICES PRACTICES
IN ADVERTISINGIN ADVERTISING
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False PromisesFalse Promises Incomplete descriptionIncomplete description False and misleading comparisonsFalse and misleading comparisons Bait-and-switch offersBait-and-switch offers Visual distortions and false Visual distortions and false
demonstrationsdemonstrations False testimonialsFalse testimonials Partial disclosurePartial disclosure Small print disqualificationsSmall print disqualifications
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Advertising affects our value system.