the social advertising landscape by don mathis
Post on 12-Sep-2014
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The Social Advertising Landscape by Don Mathis CEO of Kinetic Social @KineticDHM The Social Ads Landscape: Tumblr, LinkedIn, StumbleUpon, BuzzFeed & Reddit (#smx #11B) There’s a whole world of social ad opportunities beyond Facebook and Twitter. Some are mainstream; others on the cutting edge. Join us as our panel of experts share case studies, tips and techniques to best capitalize on the options offered by these lesser known, but just as powerful, social platforms.TRANSCRIPT
The Social Advertising LandscapeTumblr, LinkedIn, StumbleUpon, BuzzFeed, Reddit
If you find social advertising confusing…there’s a reason
A bit about us
Marketing strategies remain fragmented across social and digital media
Kinetic Social makes sense of the world’s social signal
Kinetic Integrates:
Campaign Planning & Strategy
Data Aggregation, Predictive Analysis
Algorithmic / Contextual Targeting
Kinetic Social is a member of the Facebook Preferred Marketing Developer Program (PMD)
MVT and Optimization
Programmatic Media Buying
Customized Deep Reporting
With more to come!
Facebook reaches over 1.19 billion active users monthly
Twitter reaches 200+ million users monthly with 1 billion tweets every 2.5 days
Facebook…and everyone else
Source: The Next Web, The Atlantic
Social Network Referrals Comparison
Facebook, Pinterest and Twitter are dominant in driving traffic LinkedIn and YouTube are gaining share
Source: Shareaholic blog
Background:
Launched in 2003 and had its IPO in 2010, LinkedIn bills itself as the world’s largest professional network
259+ million members in over 200 countries
Advertising:
Average Revenue Per User (APRU) as compared to Facebook and Twitter
Source: LinkedIn, Forbes.com
Social Network Usage Comparison
Tumblr beat out Facebook in a recent survey of what teenagers use online.
Source: Financial Post, Garry Tan
Teens in Social Media
61% of teenagers cite Tumblr as their favorite social media site, ahead of Facebook (55%) and Twitter (22%).
Source: Mediabistro
Tumblr
Background:
A microblogging platform and social networking site founded in 2007
145.1 million blogs and 66.1 billion posts in 13 languages generating 18 billion pageviews per month (to date)
Majority of users are 18-24, with the next largest demographic aged 25-34
Yahoo acquired Tumblr this year for $1.1 billion
Advertising:
When Tumblr got into monetization last year, it generated $13 million in a matter of months
Advertising restricted to “radar” and “spotlight” features, with a $25,000 minimum ad buy
Source: Business Insider, Tumblr, Digiday
Background:
Founded in 2002, StumbleUpon is a discovery engine that finds and recommends web content to users
30 million users
Over 1 billion ‘stumbles’ per month
More than 25 billion clicks of the StumbleUpon button
Advertising:
Paid Discovery links interested audience to advertiser messages
Ads are shown by category and demographic
StumbleUpon
Source: StumbleUpon
Background:
Launched June, 2005
4.7 billion monthly page views
81.4 million unique visitors monthly
6% of US adults visit regularly
The largest user demographic is 18-29 year old males, who make up 15% of its visitors
Advertising:
Ads can contain text, images, and video, and they can also be commented on for direct user feedback
Focus is on what users are interested in, and not what demographic they are in
Source: Reddit, TechCrunch
BuzzFeed feeds Facebook
Source: NewsWhip blog study
BuzzFeed is dominating publishers in Facebook engagement
BuzzFeed
Background:
This social news and entertainment content company was founded in 2006
2.5 million subscribers
85 million unique visitors and 500 million page views monthly
Majority of readers are 18-34
Advertising:
Works with advertisers to create branded content
Promotes their audience of “SuperSharing” users to generate earned media
Source: Buzzfeed
Thank You!
Don MathisCEO
@KineticDHM
www.kineticsocial.com