the smcr model and how it applies to a sample media
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The SMCR Model and How it Applies to a Sample Media
Chapter 1
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Communication: The exchange of meaning
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Communication: The exchange of meaning› Talking› Watching television› Reading the paper› Listening to the radio› Surfing the web
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Communication: The exchange of meaning› Brand name embroidered on a pair of jeans› Logo on a shopping bag› Winking at the end of a joke
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The exchange between a source of a message and its receiver
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The exchange between a source of a message and its receiver
This is a copy of the graphical illustration by artist: Einar Faanes based on by a developed communication model made by Claude Elwood Shannon and Warren Weaver in 1949 . This file is licensed under the Creative Commons Attribution ShareAlike 2.5, Attribution ShareAlike 2.0 and Attribution ShareAlike 1.0”. It can be found at http://search.creativecommons.org keyword search SMCR Model.
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SMCR stands for:
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SMCR stands for:› Source
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SMCR stands for:› Source› Message
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SMCR stands for:› Source› Message› Channel
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SMCR stands for:› Source› Message› Channel› Receiver
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This is a very basic model that includes:› Online communication› Written text› Audio› Video
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Source› Creator of the
message or communication
This is a reproduction of a photograph by Creative Commons Author= VP7071, now寬頻電視新聞台 , Now TV reporter. Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation. It can be found at http://commons.wikimedia.org/wiki/File:HK_Victoria_Park_Now_TV_News_Reporter_2007.JPG
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Message› The actual content
or idea being conveyed
Photo courtesy Microsoft Office Clip Art, keyword search - anchor,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
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Encoder› Translates the
message into a form that can be communicated such as studio equipment
Photo courtesy Microsoft Office Clip Art, keyword search - audio,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
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Channel› The medium used to
convey the message from one place to another
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Decoder› The television set in
your living room decodes the signal
Photo courtesy Microsoft Office Clip Art, keyword search - television,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
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Receiver› The individual or group
for which the message is intended
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Feedback› Return communication
from the receiver to the sender
› Can be instantaneous or delayed
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Interactivity› Viewers can choose
their own content› Video games that get
progressively hard are interactive
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Noise› Any distortion that may
be introduced during the information exchange
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Gatekeeper› An elite group of
corporations of media commentators and professional producers that decide what the audience should receive
Photo courtesy Microsoft Office Clip Art, keyword search - gate,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
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The Big Picture› Possible manipulation
Corporate Political
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