the smartest way to fight counterfeiting and diversion ... · pdf filethe smartest way to...

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The smartest way to fight counterfeiting and diversion around the world Your ability to conduct business honestly and safely is constantly under threat by counterfeiters and diverters. Not only do they jeopardize your reputation, but they account for billions of dollars of lost revenue to businesses every year. Kodak now brings you the Kodak Track & Trace System—providing market–leading integration, seamless implementation and decades of leading expertise in materials science—from a partner you can trust. The new Kodak Track & Trace System combines Kodak’s visible and invisible Kodak Traceless Solutions printing technologies with your current marking and serialization approach, adds in a database capability plus our custom reader technology for authentication, and an online tool for incident monitoring and reporting. With access to pinpoint accuracy on item-level security inspections, you get an end-to-end system that securely tracks your products from manufacture to retail. KODAK Track & Trace System Highly secure solution Integrated system to mark, track and trace your product Unique serialized visible and invisible marks Combines product authentication with track and trace Online Incident Monitoring System enabled by mobile authentication Flexible printing options, from an offline production press to inline continuous inkjet printers End-to-end distribution channel tracking Web portal allows brand owners to monitor activities initiated by a remote scan, assign incidents to investigators, and track security issues.

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Page 1: The smartest way to fight counterfeiting and diversion ... · PDF fileThe smartest way to fight counterfeiting and diversion around the world ... implementation and decades of leading

The smartest way to fight counterfeiting and diversion around the worldYour ability to conduct business honestly and safely is constantly under threat by counterfeiters and diverters. Not only do they jeopardize your reputation, but they account for billions of dollars of lost revenue to businesses every year. Kodak now brings you the Kodak Track & Trace System—providing market–leading integration, seamless implementation and decades of leading expertise in materials science—from a partner you can trust.

The new Kodak Track & Trace System combines Kodak’s visible and invisible Kodak Traceless Solutions printing technologies with your current marking and serialization approach, adds in a database capability plus our custom reader technology for authentication, and an online tool for incident monitoring and reporting. With access to pinpoint accuracy on item-level security inspections, you get an end-to-end system that securely tracks your products from manufacture to retail.

KODAK Track & Trace System • Highly secure solution

• Integrated system to mark, track and trace your product

• Unique serialized visible and invisible marks

• Combines product authentication with track and trace

• Online Incident Monitoring System enabled by mobile authentication

• Flexible printing options, from an offline production press to inline continuous inkjet printers

• End-to-end distribution channel tracking

Web portal allows brand owners to monitor activities initiated by a remote scan, assign incidents to investigators, and track security issues.

Page 2: The smartest way to fight counterfeiting and diversion ... · PDF fileThe smartest way to fight counterfeiting and diversion around the world ... implementation and decades of leading

To learn more about solutions from Kodak: Visit www.kodak.com/go/brandprotectionor in North America, call +1-866-563-2533or email us at [email protected]

Eastman Kodak Company 343 State StreetRochester, NY 14650 USA

© Kodak, 2013. Kodak and Traceless are trademarks of Kodak.Specifications are subject to change without notice.

U.KSB.185.0113.en.01 (K-185)

Protect your brandDepending on the need, a customized solution may include:

• Track & trace software

• Security inks and coatings

• Data hosting

• Integration with ERP systems

• Proprietary handheld viewers

• Barcode readers

• Smartphone apps

• Vision camera systems

• Printers

• Global support from Kodak

Kodak’s anti-counterfeiting and anti-diversion technology is currently being used by major pharmaceutical, health and beauty, wine and spirits, and consumer packaged goods companies around the world. Protect your brand with highly secure solutions formulated by forensics experts and backed by a legacy of innovation and leading edge technologies, as well as our worldwide service and support organization. Let us create a solution to protect your business against counterfeiting and product diversion, allowing you to put your focus where it belongs—on optimizing your business.

KODAK Mobile Applications

The Online Incident Monitoring System ties together your brand protection strategy, track & trace activities, and mobile smartphone scanning applications with real-time worldwide monitoring that alerts you when to take action.

AT&T

bottle ID:32b6f49c74940carton ID:n9695be60aPalette ID:34Customer:Liquorworld UK DistributionCenter, 221B Baker Street, London6J4UMNOrder Number:123460Order Descr.:240 Bottles of TE exportOrder Date:10/28/2011

Consolidated Spirits Test Database

Bottle ID 32b6f49c74940

Audit

Clear

bottle ID:32b6f49c74940carton ID:n9695be60aPalette ID:34Customer:Liquorworld UK DistributionCenter, 221B Baker Street, London6J4UMNOrder Number:123460Order Descr.:240 Bottles of TE exportOrder Date:10/28/2011

Consolidated Spirits Test Database

Bottle ID 32b6f49c74940

Audit

Clear

AT&T

Track & Trace IncidentMonitoring System

Press scan button

AT&T

Track & Trace

Serial Number: 37Device Id: 5db647r00ca3b0a5Longitude: -77.6170394Latitude: 43.198999Place: 24 Long Acre Rd, Roches

Create Record

24 Long Acre Rd, Rochester, NY 14617, USA

Track & Trace IncidentMonitoring System