the smart christina “ck” updated presentation.pdfwearables . the . internet. of things . virtual...
TRANSCRIPT
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THE SMART REVOLUTION
Christina “CK”
Kerley
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WHAT IS “THE INTERNET
OF THINGS” 1
3 5 OPPORTUNTIES & BENEFITS FOR
PROMOTIONAL PRODUCTS
2 WHY IT’S TRANSFORMATIVE
FOR YOUR INDUSTRY
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Mobile Wearables The Internet of Things Virtual Reality Big Data
Image Recognition
Robotics 3D/Visual Technologies mHealth Cloud Computing
Aug. Reality
Artificial Intelligence
WE LIVE IN TIMES OF PERMANENT TECHNOLOGICAL REVOLUTION
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Robotics Aug Reality Cloud Computing mHealth 3D/ Visual Tech
Artificial Intelligence
Mobile Wearables The Internet of Things Virtual Reality Big Data Image Recognition
ALL EMERGING TECHNOLOGIES DRIVE CHANGE & OPPORTUNITY . . .
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BECAUSE IT WIELDS DIGITAL TECH TO TRANSFORM THE REAL WORLD
1 TECH IS UNIQUE
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AS IT IGNITES A NEW WORLD OF POSSIBLIITIES
FOR YOUR INDUSTRY
1 TECH STANDS APART
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1 TECH EMPOWERS YOU
TO CREATE THE PRODUCTS THAT YOU’VE ONLY IMAGINED
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THROUGH THE INTERNET OF THINGS (“IOT”), COMPUTING AND CONNECTIVITY IS INFUSED INTO THE THING ITSELF— AND TRANSFORMS THEM INTO
SMART, CONNECTED PRODUCTS
WELCOME TO:
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The Next 5 Years: IoT
Connecting THINGS
The Last 10 Years: Mobile
Connecting PEOPLE
From Smartphones To Smart Everything
TAKING THE SMARTS OUT OF SMARTPHONES AND PUTTING THEM INTO EVERYTHING ELSE
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Intelligence EVERYWHERE
A PHYSICAL ECOSYSTEM OF SMART THINGS THAT COMMUNICATE WITH OTHER SMART THINGS—AND WITH US
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Internet’s Second Revolution
Technologies To Wirelessly Connect Things So They
May Transmit Data Between Things & People
#3: Connectivity Components
(Wifi, Cellular, Bluetooth)
Microprocessors, Sensors, Software, Operating
System & Data Storage Enabling Smart
Capabilities & Actions
#2: Smart Components
(Sensors, Computers)
The Product’s Physical—Or Hardware—Components,
Be It Plastic, Metal, Mechanical Or Electrical
#1: Physical Components
(The Product)
3 KEY ATTRIBUTES OF SMART PRODUCTS
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A WORLD OF SILENT, LIFELESS THINGS . . .
ARE BECOMING AWAKE, AWARE AND SMART!
WHY “THE SMART REVOLUTION”?
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THINK ABOUT THE VAST RANGE There Is Barely An Object That’s
Value Can’t Be Increased By Making it SMART + CONNECTED!
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To Inhalers Tracking High-Risk Areas
From Bottles Reminding Us To Take Our Pills …
To Never Looking For Parking Spaces Again
From Never Looking For Your Luggage Again …
To Shoes That Literally “Sell Themselves”
From Shoes That Track Players’ Performance . . .
If you buy me right now, I’ll slash the price by 15%!
From Small, Everyday Things That Fill Our Lives
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To Entire Sectors, Systems & Industries
Smart Sectors
Smart Industries
Smart Systems
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SMART PRODUCTS = BETTER PRODUCTS
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NOW YOU CAN DEVELOP THE
PRODUCTS YOU’VE ALWAYS
IMAGINED
Monitor Their Environment
Sense & Detect Changes In Their Environment
Take Actions & Automate Processes
Transmit Data Between Connected Things—And People
Provide Feedback To Companies On Needed Maintenance Or Optimizations
Learn Preferences & Adjust Accordingly
Track & Record Progress
SMART, CONNECTED PRODUCTS CAN:
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At a personal level, there are approximately
Imagine the Opportunities!
connectable things per person
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7+ BILLION MOBILE DEVICES
3.3 TRILLION PRODUCTS
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BENEFITS & OPPORTUNITIES CHANGES EVERYTHING
Changing The “Nature” Of Things
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PERSONALIZATION & OPTIMIZATION #5
#3 CUSTOMER EXPERIENCE
VALUE PROPOSITION & PRICING #1
MARKETING DIFFERENTIATION #4
NEW REVENUE-GENERATING SERVICES #2
5 OPPORTUNITIES & BENEFITS
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Stand-alone Products Become Solutions
#1 VALUE PROPOSITION & PRICING Fitness Solution
Home-Efficiency Solution Weight- Management Solution
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Pet Monitoring Monthly Fee
Some Smart Products Give Rise To NEW, Revenue-Generating Services
#2 NEW REVENUE-GENERATING SERVICES Medication Reminder & Tracking
Monthly Fees
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Customers Engage With Products Through Deeper, More Meaningful Experiences
#3 ENHANCED CUSTOMER EXPERIENCE
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Promote A Suite of Cutting-Edge Products
#4 MARKETING DIFFERENTIATION
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Personalize Messaging & Feedback
Track For Needed Optimizations
Constantly Improve Products, Services And Profits!
Identify Issues Early
Learn User Behavior & Preferences
DATA = HUGE VALUE!
Smart Products Produce Valuable Data!
#5 OPTIMIZATION & PERSONLIZATION
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IGNITES A NEW WORLD OF POSSIBLIITIES
FOR YOUR INDUSTRY
THE SMART REVOLUTION
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THE SMART REVOLUTION
ENABLES YOU TO CREATE THE PRODUCTS THAT
YOU’VE ONLY IMAGINED!
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Start Thinking Smart: Begin assessing how your current—and future—products could be transformed through IoT 1
3 Pilot & Experiment: Build to the future—start planning pilots to experiment with SMART products
2 Enablers & Partners: Begin discussions with IoT Enablers—and hold discussions between suppliers and distributors to launch strong
WHAT ARE YOUR NEXT STEPS?
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Thank You!
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