the small business solver team local small business marketing plan
TRANSCRIPT
![Page 1: The Small Business Solver Team LOCAL SMALL BUSINESS MARKETING PLAN](https://reader035.vdocuments.site/reader035/viewer/2022062421/56649d9d5503460f94a875b5/html5/thumbnails/1.jpg)
The Small Business
Solver Team
LOCAL SMALL BUSINESS
MARKETING PLAN
![Page 2: The Small Business Solver Team LOCAL SMALL BUSINESS MARKETING PLAN](https://reader035.vdocuments.site/reader035/viewer/2022062421/56649d9d5503460f94a875b5/html5/thumbnails/2.jpg)
Local marketing works!
LOCAL MARKETING WORKS!
![Page 3: The Small Business Solver Team LOCAL SMALL BUSINESS MARKETING PLAN](https://reader035.vdocuments.site/reader035/viewer/2022062421/56649d9d5503460f94a875b5/html5/thumbnails/3.jpg)
Goal
BUILD A LOCAL MARKETING PLAN
THAT YOU CAN START USING TODAY.
![Page 4: The Small Business Solver Team LOCAL SMALL BUSINESS MARKETING PLAN](https://reader035.vdocuments.site/reader035/viewer/2022062421/56649d9d5503460f94a875b5/html5/thumbnails/4.jpg)
Marketing goal: ________________Budget: $ _____________________Target market: _________________Message: 1. 2. 3. Tools: 1. 2. 3.
WHAT TO EXPECT?
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How much will you increase…# of customers# of time customers come
Average amount spent
Overall revenueAwareness levels
MARKETING GOAL
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How much are you willing to spend to reach this goal?
BUDGET
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Who is this marketing campaign targeting?
BehavioursWhat are they doing?
ValuesWhy are they doing those things?
TARGET MARKETS
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Focus on your audience
2 to 3 things
Simple
Ideas; Business name Product What’s unique Brand image Logo
MESSAGE
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Cross promotionsEvents / Open
houseSponsorshipsEmails & loyaltyVolunteeringGoogle mapsLocal directories
TOOLS
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GOOGLE MAPS & LOCAL DIRECTORIES
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Community boards
Signage Press releasesFlyers Networking Be Different
TOOLS
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Marketing goal: 3 new customers
Budget: $1000
Target market: busy brides
Message: 1. Wanda 2. easy wedding day 3. one stop
Tools: 1. Cross promos 2. Google Maps 3. Event w/ PR
WANDA’S WEDDING PLANNING
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Goal
BUILD A LOCAL MARKETING PLAN
THAT YOU CAN START USING TODAY.
![Page 14: The Small Business Solver Team LOCAL SMALL BUSINESS MARKETING PLAN](https://reader035.vdocuments.site/reader035/viewer/2022062421/56649d9d5503460f94a875b5/html5/thumbnails/14.jpg)
The Small Business
Solver Team
LOCAL SMALL BUSINESS
MARKETING PLAN