The shortest path to higher achievement!

Benefits:

• Gather data quickly and easily

• Provide lots of extra differentiated instruction

• Provide multiple teaching/learning strategies

Why People BuyBuying decisions are prompted not by reason but by emotion,

the most powerful of which is DESIRE.

To become more comfortable, even a little bit more

To attract praise – almost everybody loves it

To make work easier – a constant need to many people

To become more efficient – people know time is precious

To avoid criticism – which nobody wants

To keep up with the Joneses – peer pressure

To avoid effort – nobody loves to work too hard

To escape or avoid pain – an easy path to making a sale

To avoid trouble – because trouble is never a joy

To be organized – because order makes lives simpler

To gain convenience – because simplicity makes life easier

Why People Don’t Buy

One of the two core ideas of prospect theory: when people make choices of what to buy, losses loom larger than gains. 

Buyers respect experience, responsibility, and evidence of success when considering a brand.

Brainchild and TNT have decades of responsible performance.

In 2009 BMW spent $158mm advertising their cars. It did not make people familiar with every nut and bolt, or exactly how the drive shaft connects to wheels. $158m was spent telling us that BMW is the ‘Ultimate Driving Machine’.

Don’t even think your customers NEED what you offer. Instead, concentrate on making your customers WANT what you have.

Tell them stories about it, pair it with other desirable objects.

When you hear someone say “I don’t know what it cost, I just HAD to have it,” this is the result of sound and effective sales and marketing.

- The Branding Workshop

“The Ultimate Driving Machine”

Brainchild provides successful teaching and learning solutions for at-risk student groups.

Brainchild Mission Since 1992

• Gather data quickly and easily

• Provide lots of extra differentiated instruction

• Provide multiple teaching/learning strategies

Brainchild Sales Training

Online assessment is the foundation of and guide for helping at-risk students.

Study Buddies or tablets with proper software for personalized learning.

Continuous progress monitoring informs instruction.

Why Customers Buy Brainchild

• Evidence-Based Results

• Experience

• Personalized Service

• Technology teachers

understand

School Improvement ProgramData-Driven, Personalized Instruction (blended learning)

1. Online Assessment

2. Tablets for self-paced study and cooperative learning.

3. Tutor station for small group instruction.

MechanicsFor students who are 2 or more grade levels

behind.

Mechanics Live Demo

www.Brainchild.com

Web Subscription Support

• Brainchild can do quick web demos while you are with your customer.

• Customer enrollments can be set up in 1 day.

• Brainchild will perform enrollments if we receive the student, teacher, and administrator information.

• Teachers can add students anytime.• Note: For school improvement, the first

priority is getting data and using it.

Mechanics Basic Skills for Special Education

Study Buddy Comments

Three Educational Series

Achiever!

Grades 1-8 + Algebra IBuilt from state standards

Grades 1-12 8Basic Skills for InterventionBilingual: English/Español

Grades 1-8Built from CCSS standards

Award-Winning Content

Achiever!

Student View: Choose Subject(or do assignment if assigned)

Choose a lesson.

Take 10 question quiz on each lesson.

Work on weak areas.

Student-Directed Learning Plan

Self-Paced Study Process

Assess & Teach online.More time on task with Study Buddy

Deployment Platforms

GlobalSYNCTM• Web• iPad• Android• Study Buddy

Point-and-Click Teacher MenuView reports, enroll new students, create assignments.

All-New Common Core Series

4.MD.4. Make a line plot to display a data set of measurements in fractions of a unit (1/2, 1/4, 1/8). Solve problems involving addition and subtraction of fractions by using information presented in line plots. For example, from a line plot find and interpret the difference in length between the longest and shortest specimens in an insect collection.

4.MD.4. Make a line plot to display a data set of measurements in fractions of a unit (1/2, 1/4, 1/8). Solve problems involving addition and subtraction of fractions by using information presented in line plots. For example, from a line plot find and interpret the difference in length between the longest and shortest specimens in an insect collection.

Aligned to Common Core?

Competitor

Progression from Grade 1 through grade 4, Operations and Algebraic ThinkingGrade 1: Understand and apply properties of operations and the relationship between addition and subtraction. Apply properties of operations as strategies to add and subtract. To add 2 + 6 + 4, the second two numbers can be added to make a ten, so 2 + 6 + 4 = 2+10 =12.

In grade 1, students combine numbers to solve problems.

Progression from Grade 1 through grade 4, Operations and Algebraic ThinkingGrade 2: Use addition and subtraction within 100 to solve one- and two-step word problems involving situations of adding to, taking from, putting together, taking apart, and comparing, with unknowns in all positions, e.g., by using drawings and equations with a symbol for the unknown number to represent the problem.

In grade 2, students work with adding or subtracting to find unknowns.

Progression from Grade 1 through grade 4, Operations and Algebraic ThinkingGrade 3: Solve two-step word problems using the four operations. Represent these problems using equations with a letter standing for the unknown quantity. Assess the reasonableness of answers using mental computation and estimation strategies including rounding.

In grade 3, students use variables to express word problems.

Progression from Grade 1 through grade 4, Operations and Algebraic ThinkingGrade 4: Solve multistep word problems posed with whole numbers and having whole-number answers using the four operations, including problems in which remainders must be interpreted. Represent these problems using equations with a letter standing for the unknown quantity. Assess the reasonableness of answers using mental computation and estimation strategies including rounding.

By grade 4 students are solving 2-step equations.

North Carolina DPI Evaluationbased on pilot programs

“EOG Achiever! is a well-designed program that is extremely helpful in supporting students in comprehension of curriculum objectives and test-taking skills. It has a concise and specific approach.

Strengths: The teachers’ reports are straightforward and provide informative, easily-read information.

Weaknesses: None found.”

Quality Considerations

• Self-Paced instruction engages students and creates active learners.

• Carefully-constructed feedback guides students to solve problems.

• Content has context, like state tests do.

• Constant feedback is received from successful schools.

Scientifically-Based Research

Case StudiesContinuous School

Improvement

“Exemplary” Award-Winning Principals:

• Dr. Derrick McKoy Lake Stevens Middle

• Dr. Tom Frederick North Glade Elementary

• Theron Clark Golden Glades Elementary

Case Studies

Hillcrest Continuation H.S.(Study Buddy and web user)

• Most improved school in the district.

• Doubled participation and pass

• rates on high school exit exam.

Bristol School District

(Study Buddy and web user)

Continuous improvement raised district ratings to Make AYP.

Summary

Remember why people buy.• To make work easier • To keep up with the Joneses (share case studies)• To escape pain and trouble (school ratings)• To attract praise that comes from success

Sell results and experience. TNT and Brainchild have helped schools for well over a decade.

Sell attentive, caring service.