the shock of the new societal transparency
DESCRIPTION
Societal transparency is a uniquely new phenomenon that is creating a sea change in how individuals relate to society. Personal privacy seems antithetical to the new exposure the Internet brings to social media participants. This slideshow demonstrates five ways society benefits from the new social transparency: 1. Society Checks and Balances 2. Micro-Celebrity 3. Build a Network Faster 4. Viral Knowledge Sharing 5. Change Happens FasterTRANSCRIPT
The Shock of the New Societal Transparency
Pat Kitano, MediaTransparent.com
Remember 9/11?
Remember how America Shut Down?
Remember the Fear?
“Terrorists were Online Plotting Attacks”
The Internet Already Had a Black Eye
Tech Crash 2000 Ended the Dot.Com Party
2001
The Internet was Dangerous!
Viruses
Identity Thieves
2001
Personal Privacy was a Big Issue
“No Way Do I Want Anything About Me
Displayed on the Internet”
2001
Politically, Bush Could Do No Wrong
The Administration Embraced Opacity
“Let’s Start a War… We’ll Call Anyone who Opposes it Unpatriotic”
2003
The Mainstream Media was Muzzled
“I’m not opposing the War”
“I assumed those WMDs exist”“Remember how we hated the French for
their anti-War stance?”
“Nous avions raison”
But then, Citizen Journalism Took Off
Blogs Created New Media Voices
“We’ll oppose the War”
“Question Authority”
“And make Politics more Transparent”
Millions of Blogs Followed
Adoption
Then “Blogs” Went Mainstream
The first massively popular DIY blog platform
“Initially used for dating, it gave social networks an
unseemly reputation”
2004
Next, YouTube Redefined UGC*User Generated Content
“Enabling User Generated Celebrity”
2005
Social Transparency Happened
“This is a Global Phenomenon”
“Everything you want to know about me is online”
suddenly
Why the Sudden Shift in Attitude?
Online Presence Defines Your Being
Colleges Google Applicants
Google Googles Applicants
“You better have a good reason why you
don’t show up in a Google search”
The Internet Credibility Check
80% of Resumes Exaggerate25% Have Outright Lies
- Kessler Associates
Online Transparency makes Lying Harder
Online Presence = You
Resume Blog = Your Work
Your Society
Your Broadcasts
This is your New Curriculum Vitae
Benefits of Social Transparency
1. Social Checks and Balances
Since Personal Reputation is at Stake, the Internet
Promotes Ethical Behavior
“Don’t Be Evil”
Online Karma Exists
2. Social Checks and Balances
“Your enemies can find you easily online
and pan you”
Reputation Management Required
2. Social Checks and Balances
“Monitor what is said about you on the Internet”
Benefits of Social Transparency
2. Micro-Celebrity
User Generated Content Democratizes Fame
“In the future, everyone will be
famous for fifteen minutes”
Image Control is Easier
Even a Blemished Accidental Celebrity can
Redeem Herself
“If you haven’t seen my smart, witty retort to John
McCain, you should…”
http://www.funnyordie.com/videos/4178033806
Benefits of Social Transparency
3. Build a Network Faster
Fact: Developing a Network is Crucial to
Social and Career Development
Social Transparency
BlogMicro-BloggingBookmarking
Social networksReviews
Social Media Applications Define Who You Are and
Attract Like-Minded People
Easy to Find Like-Minded PeopleTransparent Societies make it easy to Manifest what were
once Serendipitous Relationships
“Your sister recommended we
meet through LinkedIn”
“I’m glad she did, I read your profile and you seem to offer the
perfect solution”
Benefits of Social Transparency
4. Viral Knowledge Sharing
Ideas are Virally Transmitted
Lightspeed through Networks, not from Person to Person
“Email is for People over 30”
Have you heard this phrase? Ever wonder what this means?
History of Written Communication
1950Once per year
2000Once per week
2008Daily, hourly
Letters = Email One-to-many
Communication as Soundbite
Communication is Most Efficient when
Broadcast
Social Media speeds communication by broadcasting ideas
and actions to many within social networks
Benefits of Social Transparency
5. Change Happens Faster
Social Media is Converging with MASS MEDIA
“Assuming, of course, Change is Good
Social Media Sources Ideas Instantly
And Mass Media Reports Trends
Faster to the WorldEarthquakes are
reported on Twitter before any other media
The Writing is on the WallMainstream Media Accepts
the Inevitability of User-Generated Content
“We are the Next Media”
Mainstream Media is Repositioning
To Being the Distributor of Content
From Being the Creator of Content
1966 2008A lot of Today’s Content is User
Generated
The Media is the Message
In the End, The Media Controls the Pace of
Social Change
“The lines between Social and Mass
Media are blurring”
Benefits of Social Transparency
1.Social Checks and Balances
2.Micro-Celebrity
3.Build a Network Faster
4.Viral Knowledge Sharing
5.Change Happens Faster
MediaTransparent.com Documents the Future of Social Media as it Converges
with the Mainstream Media
From the Author of Transparent Real Estate
Domus Media Builds Social Media
Pat Kitano, Domus Mediapkitano (at) gmail, twitter.com/pkitano