the ship & pelican, exeter€¦ · 02/09/16 bar zone casual dining zone 2 about the opportunity...
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The Ship & Pelican,Exeter
INVESTMENT PLAN
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The Ship & Pelican,54 Fore Street, Heavitree, Exeter, EX1 2RR
Why invest? • Densely populated – There are 94,000 adults living within a 10-minute drive.• On the up – The pub is situated within a developing suburb of Exeter, popular with post-
graduates and young adults looking to build a career.• Well situated – The pub is on a prime corner spot on one of the main roads into
Exeter city centre. • Competitive set – Most of the pubs in the immediate area are traditional, wet-led
establishments that have been under-invested in. Post refurbishment, the Ship & Pelican will be able to offer something different against these competitors.
Target customers
The refurbished Ship & Pelican will offer broad appeal for the sizable local population, but within that will target different customer segments:• Young families with good household incomes in the 26-45 year old age bracket.• Young adults finishing their university studies, or recently graduated and looking
for a great local pub.
Offer A broad appeal overall with something for everyone:• A changing offer throughout the day with coffee and breakfast in the morning,
light bites at lunch and evening meals followed by light entertainment.• Sport on the TV or join the darts team.• A fantastic outside area to enjoy a bite to eat or drink outdoors.
The Ship & Pelican, Exeter
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JOB No : TITLE : DATE :
STAR PUBS AND BARS SHIP AND PELICAN, EXETER 7521 IMAGE PRESENTATION 02/09/16
OUTDOOR COURTYARD
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STAR PUBS AND BARS SHIP AND PELICAN, EXETER 7521 IMAGE PRESENTATION 02/09/16
TOILETS FORMAL DINING ZONE
CLIENT : PROJECT :
JOB No : TITLE : DATE :
STAR PUBS AND BARS SHIP AND PELICAN, EXETER 7521 IMAGE PRESENTATION 02/09/16
CASUAL DINING ZONE BAR ZONE
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ABOUT THE OPPORTUNITY
FLOORPLAN & FINISHES
EXTERNAL REFURBISHMENT
Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.ukAPPLY FOR THIS PUB
FIND OUT MOREABOUT THE OPPORTUNITY
FLOORPLAN & FINISHES
EXTERNAL REFURBISHMENT
Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 3
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The Ship & Pelican, Exeter
APPLY FOR THIS PUB
to reveal details of the proposed refurbishment.
FIND OUT MOREABOUT THE OPPORTUNITY
FLOORPLAN & FINISHES
EXTERNAL REFURBISHMENT
Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 4
to reveal details of the external refurbishment.Click on the i
The Ship & Pelican, Exeter
APPLY FOR THIS PUB
FIND OUT MOREABOUT THE OPPORTUNITY
FLOORPLAN & FINISHES
EXTERNAL REFURBISHMENT
Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 5
This is a fantastic opportunity to take on a pub business that’s ready for refurbishment and growth.
The proposed refurbishment will help the right operator develop this fantastic pub opportunity. This project will significantly enhance the businesses potential and we would like to see you bring your own ideas and flair to make the most of this great opportunity.
Interested? Call us today.
Call on 08085 94 95 96
Or follow the simple online application process at www.starpubs.co.uk
The Ship & Pelican, Exeter
APPLY FOR THIS PUB
The Ship & Pelican,Exeter
Schedule for The Ship & Pelican
APPLY FOR THIS PUB
Kitchen The existing catering kitchen will benefit from extensive upgrade works:• New and improved layout including designated
areas for cooking, preparation and wash up.• New appliances will be added.• Redecoration throughout.• New Altro flooring throughout.Bar Area• Full redecoration in a modern finish, making
the most of existing features, but adding a quirky twist.
• New drinks shelf added and high level stools.• New lounge style furniture will be added.• The existing stone flags will be retained.Bar Lounge• Full redecoration in a new colour scheme,
modern finish, but with a quirky twist.• New, loose, lounge-style furniture will be added.• The existing fixed seating will be removed
with new fixed seating added. • The fireplace will be fully refurbished.Snug• Full redecoration in a modern finish, but with
a quirky twist.• The existing carpet will be removed, with new
carpet fitted.• The existing fireplace will be dressed
and decorated.Garden Dining Area• Full redecoration in a premium finish, providing
an attractive, modern pub dining space.• The existing carpet will be removed and
replaced with new timber boarding.• New sections of fixed seating will be formed
with additional loose furniture added.• The existing timber panelling will be retained
and redecorated.• Wall lighting will be replaced to improve overall
ambience, and lighting overall to transform this dark corner to a warm and bright space.
Gents Toilets• Full refurbishment overall in line with the new
standards throughout the pub.• New sanitary ware will be installed including
a new vanity unit.• New tile flooring throughout.
Ladies Toilets• Full refurbishment overall, including new doors,
and in line with the new standards throughout the pub.
• New sanitary ware will be installed including a new vanity unit.
• New floor tiling will be added in the vanity area with Altro flooring added to the cubicle floors.
Accessible Toilets• Redecorated throughout.Licensee Accommodation• This will be in line with our ‘Ready to Trade’
promise, so you can focus on creating an exceptional venue, including minor repairs throughout and decoration of the office and corridor.
Cellar • General repairs will be carried out and a
SmartDispense system installed to reduce waste and improve quality.
External Courtyard• New outdoor furniture throughout, including
large feature tables for groups.• Existing flagstones will be retained and
refurbished with groups of flags raised to form planting beds.
• New feature trellis will be added, combined with lighting and outdoor furniture.
• The existing pergola will be retained and re-painted.
• New festoon lighting will be added.• The existing fencing will be reduced in height
to create more visibility into this urban oasis, and helping invite customers in.
• New trellis style fencing added above.• The existing porch will be re-painted.Pub Externals • New signage and signwriting will be added,
signalling the pubs improved offering and significantly enhancing kerb appeal.