the secret to turning employees into engaged healthcare consumers - castlight health
TRANSCRIPT
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Turning Employees into Engaged Healthcare ConsumersScott M. Matthews
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Castlight User Growth Team
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you expect employees to
behave like healthcare
consumers, you have to
communicate to them like
consumers.
if
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5,000
marketing messages per day
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over
80%registration
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Product Priority Place Promotion
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Product
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17Confidential
Who cares? It’s not my money
More expensive doesn’t mean better
I know how to talk to my
doctor about my options
Prices can vary a lot ER for
emergencies only
Health Care Consumerism “Black Belt”
I shop for labs and imaging
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Priority
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“I encourage everyone eligible to use Castlight”
“I look forward to hearing many stories of how you have used Castlight to take control of your healthcare”
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Place
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Promotion
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Impact of incentives15 - 30%
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Placeholder
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Placeholder
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Placeholder
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Product Priority Place Promotion
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