the secret recipe to conduct surveys on mobile is here!
TRANSCRIPT
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How to…
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…Create mobile surveys and forms
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Contents Page 3 An Introduction to Messenger Surveys and Forms Page 4 Example Uses for Messenger Surveys and Forms Page 5 Creating a Mobile Data Capture Form Page 10 Hints and Tips Page 11 Sending your Mobile Data Capture Form Page 13 Reporting Page 15 Pricing
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An Introduction to Messenger Surveys and Forms
Messenger Surveys and Forms is a unique tool that allows any business to create and send data capture forms which are optimised for the screen of a mobile phone. Quite simply, that’s enabling people to complete any kind of online form via their mobile phone. How does it work? Your Messenger account features a ‘Surveys’ section which you can use to create mobile optimised web pages complete with a range of data capture tools. Like mobile web pages, surveys and forms are sent via a short link in a text message, so they are accessible by anyone with an internet enabled phone. Why mobile data capture forms? Not only is this an elegantly simple way to get your forms directly to the recipient, it provides an easy way for your form to be filled in and by just hitting submit on the screen of the mobile phone, the results are stored in your Messenger account, complete with full reports and stats. That’s not all: • No cost to receive replies • Create forms for free • All data can be easily exported to Excel • Low cost compared to other popular surveys and forms • Use custom fields to personalise your forms to each recipient • The great open and response rates of SMS which will drive more
results for your data capture
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Example Uses Messenger Surveys and Forms can benefit any business. If there is information you need to extract from your customers, which there always is, then there is a place for Surveys and Forms in your communications. Here are a few of our suggestions:
Application forms • Loans • Insurance claims • Educations courses • Contracts
Booking forms • Restaurant reservations • Viewings • Tickets • Appointments
Surveys • Feedback forms • Opinion • Thought leadership
Registration forms • Newsletter • Gym classes • Courses • Exhibitions • Events
Competitions • Entry forms • Multiple choice questions • Free text entry box
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Creating a Mobile Data Capture Form
To create a mobile form, log into Messenger and click ‘Surveys’ on the top navigation bar
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This will show the below set of options. Here you can select which of your surveys you want to launch, or start a brand new one.
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1. Live surveys are those that are out in the world, being completed.
2. Draft surveys are ones you have started but not published yet
3. Retired surveys are expired and can no longer be completed
4. Click here to start a brand new survey
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Setting up your form This is where you can give your survey a title and set any time sensitive parameters. You can always come back to this section so don’t worry if you need to change something later on.
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1. Enter your title here. This will appear on the top of your page on the recipients hand set.
2. This is descriptive name for your reporting. Keep it simple but make it clear what you are referencing.
3. Select this option if you if you would like to store the device information for each person who completes your survey.
4. If your survey is time sensitive, this is where you can select the dates it is applicable to and from. If you do select an expiry date, set what you would like the message to be.
5. Always remember to save your settings.
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The page you see next is home to everything you need to create the survey and you can create as many pages you wish. The top four options allow you go back to the survey settings in case anything needs changing, to go back to the main menu of surveys, to send your survey when you’re ready and to re-order the pages of your survey. If you choose to re-order the pages of your survey, a new box will appear where you can drag and drop the page titles into the correct order.
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Setting up your survey pages
These three sections are really important to building the pages of the survey. Add as many pages as you wish, or if you just want it to be one page with a submit button to the finish page, that’s fine too.
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Creating the page content
Below is a blank template for a survey page. The title and welcome message elements can be deleted if necessary and extra ones can be added by clicking ‘add item to page’. Use the re-order items tab to drag and drop the elements in the correct order. The preview page option allows you to see exactly what your page would look like on the screen of an iPhone or a Samsung. Remember, a mobile survey can be viewed on any internet enabled phone. The ‘Start Survey’ button will remain, however you can re-name this button anything you wish, it may be ‘continue,’ ‘submit’ or any other call-to-action that fits your type of data capture form.
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Personalise your survey by mail merging in custom fields
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Adding elements to your page
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DISPLAY ITEMS Title Use these three options to input a title or header and the size you want the text to be. Text Use this option to add further text to your elements. Image Upload any image to the server and select where in the page you want this to appear.
DATA CAPTURE Long text area Use if you want to collect unique, free text responses Short text area For shorter responses Dropdown Pre-populate single choice drop down menu Options Multiple choice options Checkboxes Multiple choice check boxes. Use this option if you want users to be able to select more than one answer Radio buttons Single choice options. Use this option if you only want once answer to be given. Star rating Use 5 or 10 starts to canvass opinion, select how many stars you want pre-filled Date & time pickers The mobile device will provide easy to use selectors for date and time pickers Device location Select if you want to ask the user if it’s ok to use their ‘current location.’ Hidden data field Unique reference data/input
An element is anything you add to your page. This could be a header, an image or any form of data capture. By clicking ‘add item to page’ you will be shown this set of options.
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Hints and Tips
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• If you choose to set an end date when setting up your survey, make sure you enter some end date text to give the end user a friendly experience if they try to fill in the survey after the end date.
• Think about how you want to retrieve the information. Do you want
the user to be able to give a unique answer or select from pre-selected answers? Remember – check boxes allow users to select more than one answer, single choice means they can only choose one.
• Set what questions require an answer when inserting the element. If
you need their email address to follow up on completed forms, make it a compulsory field when adding the element.
• Don’t be scared to use multiple pages, scrolling a long way down the
mobile screen can be off putting. Also state how many pages your form has so the user knows how close they are to finishing.
• Personalise your surveys with custom fields to include information
specific to the recipient. • Make your admin and reporting simple by renaming the pages and
elements simply and logically.
• Use the copy option to copy images, logos or items to other pages in seconds. This is far quicker than re-uploading content.
• Duplicate surveys to run them again. By saving them as a separate
survey you will have a completely different set of results. • When using star ratings, it will be automatically set to 3 out of 5 stars. If
respondents choose not to submit a rating, the results will not be skewed too much.
A form can be as simple as one page and one question
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Sending your Survey
Always send a test to your handset first
Surveys and forms are sent via short links in text messages, so it is a similar process to sending basic text messages. To find out more about this please see ‘How to send SMS text messages.’ There are two ways to send a mobile survey, directly from the survey creation feature, or via the Send SMS screen. To send via Surveys Once you have perfected your survey and tested it, click the green tab along the top of your surveys page to ‘send survey.’ If your survey is not yet published, a prompt will show to publish it before you send it. You will not be able to send a survey until it is published. Once you click yes to publish, the link to the survey will appear in your text message field, complete with a tracking link. This allows you to track who opens your message by mobile number and what device was used.
All you need to do now is add the rest of your text message, choose your sender name, add an opt-out path and select your contact group. If you don’t have any numbers to send surveys to, see ‘How to create and grow your database.’
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Manually inserting your survey link into a text message
When on the ‘send SMS’ screen, select the title of your pre-made survey or form and click ‘Insert Survey Link’.
Never send a text message that only contains a link. Explain what it is and what you want the user to do and what’s in it for them. Include an additional call to action just in case the end user doesn’t have an internet enabled phone.
Like normal text messages, remember to include an opt-out path
Add survey link
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Reporting for Surveys and Forms All results of completed surveys are stored in you messenger account. Access them by clicking the pie symbol of the survey you want to analyse.
You will then be able to select the date range needed and the appropriate results will be displayed below. The reports section will provide you with the following: • Individual responses for each question, displayed in graphs and charts • Export to Excel function • Stats on mobile device used and screen resolution This is how the results to the star ratings is displayed:
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What your reports will look like
We will display your results in more than one form of chart so you can use the one that suits your purpose. You can also create your own charts with the data you export to Excel.
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Pricing There are two payment options available when sending survey links to suit your usage. Both options include the cost of sending the text message.
Pay-As-You-Go With this option you pay for every survey you send out. All completed surveys are collected, free of charge for up to 3 months after the send date. Price Survey builds: FREE – design as many surveys as you wish Survey text cost: 2 SMS credits per survey sent. If you use more than 160 characters an additional 2 credits will be used Responses: FREE – data is available in Messenger for 3 months after the send date
Contract With a contract you can send as many surveys as you like. All survey results are stored separately. Results from all completed surveys are stored in Messenger for as long as your contract is live. CONTRACT PRICE Survey Text Cost 1 SMS credit per survey sent
Pay Monthly Rs. 200
6 Months Rs. 900
12 Months Rs.1400
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