the secret power of social media (design sherpa) 2 1-2011
DESCRIPTION
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.TRANSCRIPT
The Hidden Power of Social Media:
Increase Google RankGrow Web TrafficBuild Community and EngagementDrive Leads and Referrals
Keith SauroNational Sales Director Digital Sherpa
We Are Driven to Help Our Clients on the Social Web Based on Our Own Results
Our magazines increased unique website visitors by 23% in two months by regularly sharing content and aggressively building our social networks
Lesson’s learned: 1) It’s powerful 2) It is time consuming 3) It creates results
First, some definitions
Unique Visits – # of unduplicated (counted only once) visitors to your website Pageview – A pageview is an instance of a page being loaded by a browser AVG Time on Site – the total time on site for all visits divided by the total number of visits Organic – visits sourced from unpaid search results (i.e. Google) Google Juice – the mysterious quality that causes pages to come up high and/or often in a
Google search. (We use this as a generic term applicable to all search engines, not just Google.)
Other Definitions That Are good to know: Google Analytics – shows you how people found your site & how they explored it Page – a document/file you view in a web browser (i.e. Home, About Us, a blog post, Category,
etc.) Site or Website - a collection of pages with a common URL Referring Site – the page a visitor was previously on before arriving on the current page Keyword – a word or group of words that compromise a search term (i.e. what you type into
Google) Landing Page – the first page a viewer sees when visiting a website Visits – # of individual sessions initiated by all the visitors to your site Direct – visits sourced from typing in URL, bookmarks or some email clients (i.e. Outlook)
The Social Web
Search
Research
Shop
Discover
More than half the time, people click on one of the first things that they see…
More than half the time, people click on one of the first things that they see…
The Social Web
Social Media explosion
“44% of Internet users will visit a social network monthly in 2009” “85% of social media users thought companies should interact with their consumers through social media” “Nearly 6 out of 10 Americans who use social media interact with companies on social media sites”
“The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
Pingdom Study Reflects Change in Social Network Demographics
Average Facebook user: 44 Years-old
There are two paths to Social Media Marketing:
1.) Content Marketing: Content marketing is an umbrella term
encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.
2.) Social Networking:A social network is a social structure made up of
individuals (or organizations), which are connected by one or more specific types of interdependency, such as friendship, kinship, common interest, etc…
THIS IS WHERE PEOPLE MISS THE BOAT….
Evidence That Content Marketing Works to Drive Web Traffic
Apartmentfinder.com traffic increases from 1.3M to 2.0M visits per month during the year following our blog launch and social content marketing campaign
Our social marketing activities drove a 54% total increase in monthly visitors without additional SEM investment
Keyword traffic increases by 40% from 570K to 800K monthly visitors following social campaign launch
258K different searches drive 6.7M visits…..increased content and keyword creation works to drive organic traffic
Web site
Web site FacebookFacebook
TwitterTwitter
OtherSoc.Id’s
OtherSoc.Id’s
BlogBlog
Found in large search stream…..
•Benefits from long tail searches
•Trusted site/blog
•Consistent topics
•Keywords and language matter
Audience building for “Web Only” brand with nothing to sell but free content
Content Marketed Across Social Platforms
Bainbridge Social Media Footprint
“Now that the blogs have been live for some time, we are seeing stronger organic placement and overall web traffic monthly. The growth is building each month.”
- Jared Miller, VP of Marketing
Since launching in late 2009, every property has experienced an increase in organic, non-paid traffic to their web sites
10 properties have realized an increase in organic traffic of more than 70%, and four of these have seen more than 100%
As a result, Bainbridge has been able to eliminate over $100,000 of annual online marketing spend in paid search advertising
A custom, turnkey Internet marketing tool for Design Professionals
For a low monthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools.
DesignSherpa is a systemIt saves you time, and gets results
•Success requires a full system / multiple tools•Regular content sharing is essential
How does it work?
Benefits for your company
1) Higher ranking and visibility on Google and other search engines.
2) More web traffic
3) More leads
4) Increased word-of-mouth / More referrals
5) Enhanced connections with customers and prospects
6) More sales
There are 5 Great Reasons to Use
Attract online traffic
Find new customers
Content creation
Generate leads
Social media presence
Oh, and One More Important Reason!
Attract online traffic
Find new customers
Content creation
Generate leads
Social media presence
SAVES YOU TIME!
What Do I Get?FOR A LOW MONTHLY FEE of $445 for 13 months:
•A Custom Designed Blog- Custom Header, Categories, Photo gallery
•Facebook “Like Page”•Twitter Feed•8 ORIGINAL posts a month: Participate as much as you like•Posts auto-populate to FB and Twitter•E-commerce functionality•Blog Comment Monitoring•Email list building and lead capture•Your Own Account Manager•LOTS OF EXPERIENCED PEOPLE THAT KNOW HOW TO CREATE CONTENT THAT GOOGLE LIKES!
THERE ARE NO SET UP FEES OR HIDDEN COSTS
DesignSherpa can replace or enhance your existing Internet marketing efforts
- Drives traffic to your websiteor can be your website
- More frequent content than a Newsletter
- Dynamic email list building and creation
- Complements SEO and SEM, but is simpler and cheaper
- Invites two-way participation and networking
Design Sherpa Summary
What it is1) Turnkey social media marketing solution 2) Low monthly fee3) Simple, powerful, customizable4) Dedicated account manager coordinates whole program with you5) [email protected] or 913-908-23936) http://design-sherpa.com Benefits for your company1) Higher search engine visibility2) More web traffic3) More leads 4) Increased word-of-mouth / More referrals5) More salesCopy of this presentation at:
http://www.slideshare.net/awjapko/designsherpa