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THE SECRET INGREDIENTS OF POWERFUL ONLINE PRESENTATIONS

A Webinar About Webinars

Fran SimonChief Engagement Officer Engagement Strategies

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1. Viewer Window

2. Control Panel

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This session will be recorded.

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A little bit about me and why I want to tell you about webinars!

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Today’s Menu (1.5 Hours)

Basic Recipe: What

goes into Webinars

Shopping List: software features

The Secret Ingredients: Presentation Tips

Questions

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Polls

1. Who are you?2. What do you know about webinars?3. Your priorities for today’s session

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Prep Work: DefinitionsCollaboration

# of

attendeesPurpose

Online MeetingHighly

interactive Multi-way

communication

2-20* RemoteBusiness meetings

******Staff , client

or board meeting

WebinarLimited 2- way communication

2-500 Remote presentation

******Conference session or training

Webcast1-way

communication

2-Thousands Remote broadcast of

information to large audiences

*****Keynote

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Prep Work: 3 Elements of Webinars

Visuals Sound Interactivity

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Prep Work: Roles in Webinars

Organizer

Panelist(s)

Attendee• Schedules

and starts the session

• Manages controls in session

• Joins via a special invitation from the organizer

• Can speak and to the audience and privately to the Organizer

• Can use chat

• Invited to register to participate

• Can use the “questions” panel and hand-raising tool

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Prep Work: Roles in Webinars

Presenter

Panelist(s)

Attendee• FLEXIBLE:

Can be the organizer (or not) and can be passed around to panelists and attendees

• Schedules and starts the session

• Manages controls in session

• Invited to register to participate

• Can use the “questions” panel and hand-raising tool

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Check the Sauce:Questions and Comments

? ?

??

?

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Prep Work: Why Webinars?

Demonstrations Training Research, policy, advocacy,

fundraising, membership presentations

Information sharing & thought leadership

Product promotionsLeads

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Prep Work: Webinars For Revenue

Interest?

Price point?

Competitive landscape?

Value?

Model? Subscription vs. single purchase

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Prep Work: ExpectationsInverse registration vs. attendance

High

$$$$Free

Att

en

dan

ce

Reg

istr

ati

on

Low

Att

en

dan

ce

Reg

istr

ati

on

• Only 30% of registrants will attend a free webinar

• Fewer people will register for webinars that require a fee, but attendance will be 75%-98%

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Poll

Your Objectives

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Check the Sauce:Questions and Comments

? ?

??

?

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Basic Ingredients of Powerful Webinars Content A computer &

connectivity Webinar software Time to prepare Access to audio

Recipe Variations: (Nice to have)

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Basic Ingredients of Powerful Webinars: Content

An engaging presentation or demonstration that people want

to hear!

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Basic Ingredients of Powerful Webinars:

A Computer* & Connectivity**

* Check with vendors about Mac compatibility

*** broadband Internet access

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Webinar Software + Audio Service

Basic Ingredients of Powerful Webinars:Software

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Basic Ingredients of Powerful Webinars: Audio Equipment

*And, maybe a duplexing device for recording

-OR-

-OR-

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Basic Ingredients of Powerful Webinars: Time to prepare and practice

by Andreanna Moya Photography

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Special ingredients: 2 computers

Presentation computer

Attendee viewcomputer

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A “producer”

to answer questions & troubleshoot

Special ingredients: A helping hand

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Check the Sauce:Questions and Comments

? ?

??

?

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Comparing Webinar Software PC and Mac

Browser and/or Thin Client

Provides choices for Audio

Registration Management

Number of Attendees

Length of Commitment

Integration?

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Comparing Webinar Software BEWARE THE TELECONFERENCING DETAILS!

• VOIP Free, but can be complex

• Integrated Toll Call teleconferencing

$$?

• Integrated Toll-free calling $$$ !!!

• Audio options may impact recording equipment

May

impact

attendan

ce

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Webinar Software Features Desktop Sharing

Web Browsing

Recording

Whiteboard

Drawing Tools

Chat

Share Controls

Common Features

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Webinar Software Features Multiple

PresentersVOIP &

Integrated Teleconferencing

Advance Scheduling

Instant Meetings

Video Streaming

Registration and ReportingPolls and Surveys

Less CommonlyConsidered Features

Exotic Ingredients:

Fee processing

Registration Widgets

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Check the Sauce:Questions and Comments

? ?

??

?

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The Secrets of the Pros: Presentation Preparation

• Select a hot topic and set objectives

• Craft a great title

• Invite other presenters

• Develop a clear presentation

• Prepare supporting materials

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The Secrets of the Pros:Technology Preparation

• Recruit a “producer”

• Practice and test the software

• Prepare a tech back-up plan

• Review the registration data

• Schedule in your software

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The Secrets of the Pros: Promoting Your Webinar

• Link from Website or Blog

• Promote through:

• email lists• social networks• bloggers• online ads• industry-specific organizations

• Your ideas for marketing?

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The Secrets of the Pros: Engaging Attendees

• Orient the attendees

• Conduct polls

• Use dynamic graphics

• Limit text

• Invite communication

• Switch it up

• Use exciting words!

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The Secrets of the Pros: Following Up

The most important thing you can do is nurture the new relationships you worked so hard to get!

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The Secrets of the Pros: Following Up

• Send a follow up e-mail

• Post recording, links, and other materials

• Invite the attendees to connect with you again

• Make a special offer

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High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including...

Webinar:• production• hosting• promotion

Fran.Simon@ESbyFS.com

* www.ESbyFS.com * 301.294.9609 *

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* www.ESbyFS.com * 301-294-9609 *

FEEDBACK, please!

Please complete the survey

included in your follow up email

and opt-in to my email newsletter!

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Thank you for attending!Resources for today’s session

Fran Simon * www.ESbyFS.com * 301-294-9609 * Fran.Simon@ESbyFS.com *

www.Twitter.com/FSSimon

www.ESbyFS.com/WebinarInfo