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THE SCIENCE OF LENDING: BEHAVIORAL INSIGHTS TO SET YOUR MARKETING APART PRESENTED BY: DOUG MACIAS PRINCIPAL CONSULTANT | CREDIT UNIONS REASONS PEOPLE GET LOANS:

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Page 1: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

THE SCIENCEOF LENDING:BEHAVIORAL INSIGHTSTO SET YOUR MARKETING APART

PRESENTED BY:

DOUG MACIASPRINCIPAL CONSULTANT | CREDIT UNIONS

REASONS PEOPLE GET LOANS:

Page 2: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

Page 3: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

MOST FOLKS SAY …

PEOPLE

MEET THE

BRAIN

Page 4: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

MEET THE

BRAIN

MEET THE LIMBIC

BRAIN

Page 5: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

95%

IT’S MISSION …

YOU ALIVEKEEPING

Page 6: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

Page 7: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

DELI SANDWICHES JAIL CELLS

Page 8: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

WHAT WE KNOW

Page 9: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

Page 10: THE SCIENCE OF LENDING · memory to make it stick memory = emotionx repetition. start with questions always think … so what now?? rpg revenue path group crisis credit card ¥ overdue

WHAT DECISIONS LOOK LIKE

MEMORY TO MAKE IT STICK

MEMORY =EMOTION x

REPETITION

START WITH

QUESTIONS

ALWAYS THINK …

SO WHAT NOW??

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