the science of email marketing
TRANSCRIPT
![Page 1: The Science of Email Marketing](https://reader034.vdocuments.site/reader034/viewer/2022042717/55d49703bb61eb98698b45a1/html5/thumbnails/1.jpg)
The Science of Email Marketing 2012 The evolution of email.
Dan Zarrella
Social Media Scientist
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#EmailSci
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Challenges
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Takeaway:
Email marketing
must evolve.
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Content
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Filtering
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Takeaway:
Tell me what
I get from your emails.
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Takeaway:
Beware of
sales-y jargon.
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Takeaway:
Send passionate
emails.
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Takeaway: If you must, use
brackets not parenthesis.
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Takeaway:
Personalize
your emails.
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Takeaway:
Send visual
emails.
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Takeaway:
Link your
emails well.
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Takeaway: Segment to be “particularly”
and “specifically” relevant.
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Timing
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Email = Homework
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Takeaway:
Your newest subscribers
are your best.
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vs
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Takeaway:
Experiment sending
on weekends.
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Takeaway:
Email early in
the morning.
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Subscribers
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Takeaway:
Give visitors something
for subscribing.
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Takeaway:
Use subscriber-only
special offers.
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Takeaway:
Experiment with action-
based buttons.
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Thank you!