the san francisco symphony and social media
DESCRIPTION
How the San Francisco Symphony is using social media tools, presented to the Association of Performing Arts Service Organizations conference in Berkeley, CA, 3/26/10TRANSCRIPT
San Francisco SymphonySocial Media Outreach
Factors for success• Supportive culture, thought leaders• Preparation and education• Willingness to learn • Willingness to listen• Willingness to think and act or respond quickly• Be human• Give people an incentive to share, read, or participate• Establish criteria for success• After the ecstasy, the laundry
Facebook analytics
Twitter – tool to listen and learn
Twitter Listen to and communicate with your customers
Bit.ly or other url tracker tools
Jean ShirkSan Francisco Symphony
• [email protected]• @sfsymphony• @bean• 415-503-5420• http://community.sfsymphony.org• www.facebook.com/sfsymphony• http://twitter.com/sfsymphony• www.youtube.com/sfsymphony• www.foursquare.com/venue/112731