the sacred and the profane in consumer behavior: theodicy ...jsherry/pdf/1989/scared and profane in...

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The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey Russell W. Belk; Melanie Wallendorf; John F. Sherry, Jr. The Journal of Consumer Research, Vol. 16, No. 1. (Jun., 1989), pp. 1-38. Stable URL: http://links.jstor.org/sici?sici=0093-5301%28198906%2916%3A1%3C1%3ATSATPI%3E2.0.CO%3B2-I The Journal of Consumer Research is currently published by The University of Chicago Press. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/journals/ucpress.html. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is an independent not-for-profit organization dedicated to and preserving a digital archive of scholarly journals. For more information regarding JSTOR, please contact [email protected]. http://www.jstor.org Wed Dec 20 14:55:25 2006

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Page 1: The Sacred and the Profane in Consumer Behavior: Theodicy ...jsherry/pdf/1989/Scared and Profane in Consumer Be… · The Sacred and the Profane in Consumer Behavior: Theodicy on

The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey

Russell W. Belk; Melanie Wallendorf; John F. Sherry, Jr.

The Journal of Consumer Research, Vol. 16, No. 1. (Jun., 1989), pp. 1-38.

Stable URL:

http://links.jstor.org/sici?sici=0093-5301%28198906%2916%3A1%3C1%3ATSATPI%3E2.0.CO%3B2-I

The Journal of Consumer Research is currently published by The University of Chicago Press.

Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available athttp://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtainedprior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content inthe JSTOR archive only for your personal, non-commercial use.

Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained athttp://www.jstor.org/journals/ucpress.html.

Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printedpage of such transmission.

JSTOR is an independent not-for-profit organization dedicated to and preserving a digital archive of scholarly journals. Formore information regarding JSTOR, please contact [email protected].

http://www.jstor.orgWed Dec 20 14:55:25 2006

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