the s t o r y t e l l e r
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The s t o r y t e l l e r. Creating a storytelling culture. Telling and listening to stories is a fundamental feature of the human psyche. A storytelling case study. Beyond. Best Practice. Words to follow Words to follow. Now showing. The six Ps of great business storytelling . - PowerPoint PPT PresentationTRANSCRIPT
The storyteller
Creating a storytelling culture
Telling and listening to stories is a fundamental feature of the human psyche
A storytelling case study
Beyond.Best Practice
• Words to follow• Words to follow
The six Ps of great business storytelling
Now showing
Personalisation
• What can I do to help them relate to the message I want to deliver?
• Don’t be too pat• Establish a rapport• Always characterise your players• Know your audience
1
Presence• Look them in the eye• Beware the storyteller voice• Get passionate• You can hear a smile
2
Pace
• Storytelling has its own natural rhythm
• Simplicity is the new clever • Use pauses for dramatic effect • Foreshadow later events
3
Plausibility
• Ask yourself if they care• Set the scene • Emotions are powerful • Arm yourself with facts and figures
4
Plot • Use your own words • Set up the conflict • Use BT Global Services themes • An element of surprise makes
the ending more memorable • All good stories must
have a hero
3
Practice 6• Rehearse it • Polish it • Record it• Try it out
Developing your personal library
• Aim for six business stories • Don't leave a gap for the competition • Make your story make the day • Paint pictures: attention spans are a
fraction of what they were 20 years ago
Summary
• Establish a rapport
• Set up the conflict
• Introduce BT Global Services themes
• Foreshadow later events
• Use emotions
• Keep a surprise up your sleeve
In closing
We'd love to tell your story Contact Sarah Crichton at [email protected]
Bringing it all together