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| Double Your Profit | Double Your Time Off Advanced Recruitment Growth System | www.i rs.com THE RRRR REQUIREMENTS GAME PLAN WORK BOOK INNER CIRCLE

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Page 1: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

| Double Your Profit | Double Your Time Off

Advanced Recruitment Growth System | www.i rs.com

THE RRRRREQUIREMENTS

GAME PLAN

WORK BOOK

INNER CIRCLE

Page 2: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

The Check

My country spam laws are:

My new domain is:

My sender score is:

1

Page 3: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

The Clients

Total no. of clients in the market:

Client's database growth strategy:

Total no. of clients in my database:

2

Page 4: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

The Candidates

Total no. of candidates in market:

Candidate's database growth strategy:

Total no. of candidates in my database:

3

Page 5: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Specifying The Client Data Requirement

4

Type Total Number (LinkedIn or Similar)Search String

Page 6: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Specifying The Candidate Data Requirement

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Type Total Number (LinkedIn or Similar)Search String

Page 7: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Specifying The Client Data Requirement

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Type Total Number (LinkedIn or Similar)Search String

Oracle PM Clients In London

Automotive HR Director In Detroit

"Program Manager" AND "Oracle" AND "London"

"HR Director" AND "Detroit" AND "Automotive" NOT "Ford"

457

5678

Page 8: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Specifying The Candidate Data Requirement

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Type Total Number (LinkedIn or Similar)Search String

Java Developer In New York Worked at Goldmans

Data Scientists In Canada

"Java Developer" AND "New York" AND "Goldmans"

"Data Scientists" AND "Canada"

329

5729

Page 9: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

The Data Development Detail (upwork.com, freelancer.co.uk, elance.com)

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Essential: • Database Building, Lead generation.

Nice to have:• Background in ________ list generation.

Timezones: US

Process for Hire: • Please provide list of 100 for test.• Delivery will be in csv.• Containing email address, first name, title,company name, linkedin profile. • After cleaning data we will test and hire for2,000 contacts per month.

Experience:• Created similar lists in the last 12 months.

Preferred Countries: Choose

Rate:• $250 per 500 leads.

If you have read this far please detail “Red Arrow” in application.

Email List Building

Lead Generation

Lead Building

Database Building

Contact Database

Internet Research

The Keyword Search The Job Spec

Page 10: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Email Finding Tools

9

Rapportive

Mailtester.com

Full Contact’s Person API

Thrust.io

Rapportive is a browser add-on that integrates with Gmail that was acquired by LinkedIn. This add-on can be useful for finding email addresses, especially if you are well connected on LinkedIn.

This tool can often tell you if an email address exists on a server.

Simply enter your best guess at the person’s email address. If the email is valid, then it will display a message saying that the email was found on the server. If not, then you will get a not valid message instead.

If you want to get a complete profile of a person including social media accounts and other demographic info, you may want to check out Full Contact’s Person API. This API can be used to get a person’s full contact info including social media profiles if you have partial information, like their full name and Twitter ID, for example.

Thrust came out with the Anymail Finder, which will allow you to enter the person’s name and domain name to find someone’s email address. It also came up with a bulk email finder tool that you can use to search for multiple email addresses at once.

Tools Summary

Source: Small Business Ideas Blogs

Page 11: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Email Finding Tools

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Vibeapp

FindthatLead

Toofr

Voila Norbert

Vibeapp is a free alternative to Rapportive that allows people to easily find someone else’s contact info, including email, social networks and more. Vibe can be installed as a Chrome app, Outlook plugin, or iPhone app and works across multiple email platforms (not just Gmail).

Find that Lead is a Chrome plugin that allows you to find anyone’s email address

and social info when logged into LinkedIn. They also have a CSV import feature

where you can import contacts and have it find their contact info. They have a free

option which allows you to look up 10 emails daily or paid options starting at $15/

month.

Toofr was founded by Ryan Buckley who also founded scripted.com. This tool allows you to find email addresses with first and last name and domain name. It also shows you info about the email address conventions of the domain and company information as well. Toofr also has a CSV upload feature and you can use either the company name or domain URL.

Voila Norbert is a popular free tool that can be used to find email addresses on a domain. For bulk searches, they have inexpensive paid options that can speed up the process.

Tools Summary

Page 12: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Email Finding Tools

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Email Hunter

Datanyze Insider

Emailfinder.io

Leadfuze

Email Hunter (co-founded by François Grante and Antoine Finkelstein) allows you to enter a domain name and attempts to display all email addresses associated with that domain. It does this by searching the web for instances of email address from that domain. The free version allows you to see the first 100 emails, but upgrading to a paid version will allow you to see more and export it as CSV.

Datanyze Insider is a browser plugin that is free to the public that was released in

January of 2015 to make it easier for sales people to find contact info when

prospecting. It allows you to more easily find email and contact info without

leaving the page you are on.

Emailfinder.io is a paid tool that you can use to find email addresses on a domain. They have a bulk option for a lower price and you are only charged for valid emails.

Leadfuze allows users to find contact information for prospects after installing their Chrome plugin. Prospect data is then added to their database. You can search on LinkedIn or directly from the plugin.

Tools Summary

Page 13: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Email Finding Tools

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Aeroleads

Sidekick

AeroLeads is a prospect generation software using which you can find emails of any person. It is ideal for small businesses and even big organizations who are looking to sell a product or service and want to contact decision makers. Just install their Chrome plugin and do a search on LinkedIn and you can import leads into the database.

Sidekick is a free Chrome plugin by the creators of Hubspot. Asides from finding contact info, it also shows you who opened and clicked your mail and allows you to schedule emails to go out at a later date.

Tools Summary

Page 14: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Twitter Tools

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Advanced Twitter Search

AllMyTweets.net

Twitter allows you to search through someone’s tweet history with their Advanced Twitter search feature. Just enter the Twitter username of the person who’s email you want to find under “From these accounts” and then search for phrases like “email” or “dot com”.

All My Tweets, developed by Felix Turner, is a third party app that can display someone’s entire tweet history on a single page, up to about 3200 tweets. You will need to log in first with your own Twitter account.

Tools Summary

Snapbird.org Snapbird, built by Remy Sharp, allows you to search through a Twitter user’s tweet history. If they ever tweeted their email address to someone, Snapbird can help you find it.

Page 15: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Email Outreach Management Tools

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Tools Summary

ContentMarketer.io Content Marketer is an outreach management tool created by Sujan Patel and Collin Mathews to streamline the email outreach process for content marketing promotion, launched in July of 2015. It is a tool that they had originally created for themselves to reduce the time needed to find contact info for outreach targets.

GroupHigh GroupHigh is a blogger outreach software designed for agencies and high end clients. It can automatically find the contact person and their email address from a website, as well as help manage the outreach process.

Page 16: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Email Outreach Management Tools

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InkyBee

Ninja Outreach

Inkybee was co-founded by Hugh Anderson and is an outreach tool that was created to streamline the entire influencer outreach process that also helps you search for and find influencers quickly. One nice feature of this tool is that it will suggest email addresses from the contacts that you find.

Ninja Outreach is a tool by Dave Schneider and Mark Samms that assists in identifying influential bloggers in a niche as well as lead generation for companies. You can prospect through their database to find results via keywords, or do a live import and NinjaOutreach will crawl the websites. Additionally, it functions as a full CRM with email and relationship management.

Tools Summary

Outreachr Outreachr allows you to find influencers and manage outreach, even if you have multiple team members working on a project. You can contact sites from within the Outreachr dashboard. Their customer support email address doesn’t seem to work though.

Raven Tools Raven Tools is a popular SEO suite that has a lot of features including website auditor, SEO reports and backlink reports. Raven tools also has an email finder that quickly finds email addresses for people.

Traackr Traackr is an enterprise level influencer outreach platform. Asides from finding email addresses for you, it also displays a profile of the influencer including social networks and their content stream. It’s a bit pricey for solopreneurs and really small businesses, but businesses looking for aggressive growth may want to consider it.

Page 17: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Email Database

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Dun & Bradstreet

Exact Data

Dun & Bradstreet has been around since the 1800’s and has 240 million business records and is a popular source for new sales leads.

Exact Data is another source for purchasing emails and contact info for direct marketing. List costs can vary depending on the category, but you can do a quick search on their site to get estimates.

Tools Summary

Hoovers Leads Builder Hoovers Leads Builder is a product by D&B that businesses can use to generate a list of new leads from their database. These cost $0.24 per lead and up.

InfoUsa One well known provider of email and phone leads is InfoUSA. They maintain a database of millions of email addresses.

Zoominfo Zoominfo allows you to quickly build a targeted list of sales prospects from their database.

Page 18: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Sales

17

Bypass GateKeeper

CEO Email Addresses

Bypass Gatekeeper cost $0.05 per successful lookup and allows people to quickly find contact info. Free trial allows 10 free successful email lookups.

CEOemail.com provides email addresses for CEO’s of companies in the UK. The service is free, but they ask you to pay if you are using the information for business purposes.

Tools Summary

Data.com Data.com by Salesforce accesses D&B database information for a fixed monthly price.

Emails for Corporations Emails for Corporations provides the naming convention used for email addresses at large corporations. With this information, you can guess a person’s email address at a company with a high chance of success.

Email-format.com Email-format.com is a tool that provides the naming convention for email addresses at a company by analyzing emails from publically available sources. This tool seems to work better for finding email conventions for larger organizations, but it is free to use.

Page 19: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Sales

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Email Breaker

Data.com Connect (formerly Jigsaw)

If you want to quickly find the naming convention for emails at a company, then try Email Breaker. Just start typing the company URL and it will reveal the naming convention for emails at that URL.

Data.com Connect is a crowdsourced database of email addresses. You have to add an email address to the database to get access to another email. You may want to verify email addresses in a tool like Rapportive or Mail Tester before using them to be sure that the information is accurate.

Tools Summary

Sell Hack Sell Hack is a browser plugin for Firefox or Chrome that you can use to find hidden email addresses when browsing through social media profiles. You can enter first and last name plus the URL and it will attempt to find an email address. A nice feature of this tool compared to similar tools is that you don’t have to leave the webpage that you’re on to go to another site every time you want to look up someone’s email address.

Leads411 Leads411 generates new leads each day by searching the news. You can also generate contacts to add to your database by using search criteria.

Page 20: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Journalists

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Freelance Journalist Directory by DWPub

Gorkana

Journalist Directory is an online directory where freelance journalists can enter their contact info and editors and PR people can search for them.

Gorkana maintains a database of journalists and offers other services to help PR people get exposure for their stories.

Tools Summary

MuckRack (journalists) Muckrack allows journalists and PR people to connect. PR people can find email addresses for bloggers and journalists and pitch them directly.

Response Source by DWPub Response Source is a service similar to HARO where journalists can request expert opinions or other information and PR people can reply directly to them.

Media Directories like Cision and Bacon

Cision maintains an updated database of influencers and journalists that you can pitch your story to.

Call Someone the Journalist Interviewed

Sometimes, if you can’t find a journalist’s email address, you can call someone that they interviewed and ask them.

Society of Professional Journalists Free Directory

The Society of Professional Journalists maintains a free directory where freelance journalists can enter their information.

Page 21: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Journalists

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On the Journalist’s personal blog

On the media site they write for

Many journalists have personal blogs, so sometimes you can contact them through the contact page on their own blog.

Some media sites will display the contact information of their journalists on their website. Check the About Us pages, journalist bio page and contact pages.

Tools Summary

Hey Press Hey Press (Founded by Ed Moyse and Harry Huang) makes it quick and easy to find media contacts if you have a story to pitch. Just enter the topic and click on the search button and it will display the journalists name, recent articles and email address. The founders also created Journorequests.com, which sends you alerts for PR opportunities from Twitter to your inbox.

Page 22: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Find Emails from Websites

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About page

Author page or profile

The about page is a good place to look for a person’s email address. Sometimes, companies have their leadership team listed on the about page and email addresses are sometimes included.

If the website has a blog, sometimes authors will list their email on the author profile page. Just go to one of their blog posts and click on the link to the author’s name (if available) to view their author page.

Tools Summary

Contact page The most obvious place to look for a contact email is the contact page. Note that if it is an organization with multiple people, a general contact like “info” or “support” might not be the best email address to reach the person directly, in which case you may want to try another tool or method.

Privacy Policy page Some web hosts require that an email address be listed on the privacy policy page, so this can be a good place to look for contact info if you can’t find a good email address on other pages on the site.

Press Kit PDF Press kits are often available in PDF format on websites for larger organizations and these press kits will often have a media contact listed on it.

Social Media Profiles Many sites will link out to their social media profiles, so a quick visit to someone’s social media profile could reveal their email address, if they chose to put their email on their social profile.

Page 23: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Other

22

Tools Summary

Website Whois lookup People are required to provide contact information when registering their website, so a whois lookup can sometimes turn up their email address. There are plenty of websites that provide whois lookup – just enter “whois lookup” in a search engine to find one.

Slideshare, on their slidedecks

Sometimes people will provide their contact information on the last slide of a presentation. If these presentations get uploaded to Slideshare, you can use this source to find someone’s email.

Trade Shows Retailers and other service providers sometimes go to trade shows and sometimes their contact information is listed on the trade show website. If you are attending the trade show live, you can collect business cards from people you want to reach out to later.

Page 24: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Other

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Industry Associations (sometimes listed on website)

LinkedIn Profile

Industry associations often have websites that list their members and sometimes these websites provide contact information including email addresses. Industry association websites can be a good place to generate a lot of leads at once.

Many people will display their email address publically on their LinkedIn profile. Sometimes an email address is required to connect with someone, so displaying this information on the profile makes it easy for people to connect with them.

Tools Summary

Export LinkedIn contacts If you want to get email addresses from some of your current LinkedIn contacts, you can export your LinkedIn contacts. This will create a spreadsheet where you can easily search and find the email addresses you are looking for.

Facebook pages Businesses and public figures will sometimes display their email address on their Facebook pages.

Facebook profile Some people will display their email addresses on their Facebook profile page.

Ask Them If you have a good reason to contact someone, then sometimes you can ask the person directly for their email address.

Page 25: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Other

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LinkedIn Profile Many people will display their email address publically on their LinkedIn profile. Sometimes an email address is required to connect with someone, so displaying this information on the profile makes it easy for people to connect with them.

Tools Summary

Export LinkedIn contacts If you want to get email addresses from some of your current LinkedIn contacts, you can export your LinkedIn contacts. This will create a spreadsheet where you can easily search and find the email addresses you are looking for.

Facebook pages Businesses and public figures will sometimes display their email address on their Facebook pages.

Facebook profile Some people will display their email addresses on their Facebook profile page.

Ask Them If you have a good reason to contact someone, then sometimes you can ask the person directly for their email address.

Page 26: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

The Data Provider

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Name Summary For

Spaceship Rocks Large amounts at low cost. Low quality but can get large propoption covered at low cost.

Large amounts to kick start a campaign.

Zoom Info Excellent quality. Best we have tested. Expensive. Think ROI

Excellent quality. Great for RRRR.

Data.com Okay data. Value for money would use lead grabber and have a VA manage.

Hit and miss.

Page 27: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Client's Data Set Building & Cleaning

The 3 steps I am/ my VA is going to take are the following:

1.2.3.

• Deadline for completion:

• Has my client data been cleaned using BulkEmail Checker or similar tool Y/N:

• Total Number of Cleaned:

• Total Verified / Passed:

• Total Unknown / Failed:

• Use This Data Source Again - Yes or No:

• Next Data Set To Be Created:

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Page 28: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

Candidate's Data Set Building & Cleaning

The 3 steps I am/ my VA is going to take are:

1.2.3.

• Deadline for completion:

• Has my client data been cleaned using BulkEmail Checker or similar tool Y/N:

• Total Number of Cleaned:

• Total Verified / Passed:

• Total Unknown / Failed:

• Use This Data Source Again - Yes or No:

• Next Data Set To Be Created:

The strategy I am going to use to make to make my candidate database grow is:

27

Page 29: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

0-30 Days 31-60 Days 61-90 Days

My RRRR Pipeline focus for the next 0-30 days is:

The message I am sending to clients is:

The message I am sending to candidates is:

My RRRR Pipeline focus for the next 31-60 days is:

The message I am sending to clients is:

The message I am sending to candidates is:

My RRRR Pipeline focus for the next 61-90 days is:

The message I am sending to clients is:

The message I am sending to candidates is:

The RRRR 90-Day Pipeline

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Page 30: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

The Process Protocol

Process Person Plan Place Profit

Data Sourcing

Data Cleaning

Data Send

Data Assessment

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Page 31: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

The Process Protocol

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Page 32: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

0-30 Days 31-60 Days 61-90 Days

My RRRR Pipeline focus for the next 0-30 days is:

The message I am sending to clients is:

The message I am sending to candidates is:

My RRRR Pipeline focus for the next 31-60 days is:

The message I am sending to clients is:

The message I am sending to candidates is:

My RRRR Pipeline focus for the next 61-90 days is:

The message I am sending to clients is:

The message I am sending to candidates is:

The RRRR 90-Day Pipeline

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Page 33: The RRRR Requirements Game Plan · 2016-05-30 · and social info when logged into LinkedIn. They also have a CSV import feature where you can import contacts and have it find their

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