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Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
May 3, 2017Olympia, WA
The Role of Traffic Safety Culture in Safe EU Road Transport
Professor Nicholas WardMontana State University
Center for Health and Safety Culturewww.chsculture.org
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Valletta Declaration
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Factors
[Source: Evans, 1991]
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
EU Traffic Safety
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Risky Driving
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Social basis of behavior
To change behavior, we need to change the social environment
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
“It is difficult to expect that people will change
their behavior easily when many forces
in the social environment
conspire against such change.”
[Source: Syme & Belfour, 1998]
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Social Environment
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Traffic Safety Culture is defined as:
“The values and beliefs shared among
groups of road users and stakeholders
that influence their decisions to behave
or act in ways that affect traffic safety.”
NCHRP 17-79: https://www.nap.edu/read/25286/chapter/1
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Sounds like …
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Looks like …
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Values
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Beliefs
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Growing safety citizenship
Create a culture that engages those who are safe to help those at risk.
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Bystander Intervention
“Bystander Intervention involves developing the awareness, skills, and courage needed to intervene in a situation when
another individual needs help.”
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Align efforts across stakeholders
Create a shared culture for collaboration toward a common vision.
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Toward Zero Deaths (USA)
Road Safety 2020+ The Future of Safe EU Road Transport
Vienna, Austria. November 13, 2018
Questions?
www.chsculture.org