the role of social science in the meteorological service of canada (msc): putting the pieces...

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The role of social science in the Meteorological Service of Canada (MSC): Putting the piec es together Lisa Vitols Engagement and Strategy Adv isor MSC – Environment Canada October 28, 2009

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Page 1: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together

Lisa VitolsEngagement and Strategy AdvisorMSC – Environment CanadaOctober 28, 2009

Page 2: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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CONNECTIONInstant messaging platform into MSC Strengthen relationships and outreach

Send weekend overview to distribution listKnowledge-sharing workshops

More links on Weatheroffice e.g. warning criteria, impacts, calls to action, partners

EDUCATIONPromote Weatheroffice

resourcesExpand/improve e-weather/ e-

warningsWorkshops on introductory

meteorologyIncrease Weatheradio coverage

to include summer camping areasPRESENTATION UNDERSTANDING

Provide value-added information to decision-

makersIncorporate new forecast

elementsReview thresholds by

industry and usersUse standard post-event

report template Create list of common

antecedent conditions for inclusion in Special Weather

Statements (SWS)

Have Weatheroffice in formats users can

personalize for workIncrease temporal

specificity of forecastsCreate site for decision makers – like MediaWeb Improve graphic displays

for personal digital assistants (PDAs)

Portray information graphically

2008 Report Recommendations

Page 3: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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EDUCATION

• Promote Weatheroffice resources

• Expand/improve e-weather/ e-warnings

• Workshops on introductory meteorology

• Increase Weatheradio coverage to include summer camping areas

Fire Weather Forecaster CourseOutreach activities

MSC “smoke” icon – seriously?

Page 4: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Fire Weather Forecaster Course

• 3 month course offered to provincial, territorial and government agency fire weather forecasters

• Intended to provide a meteorological basis to their fire weather behaviour forecasting skills

• 6 students participated from 4 provinces and Parks Canada

• One week dedicated to ensemble prediction systems and had 17 additional students from around the world participate through a webinar

Page 5: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Fire Weather - Social Science Elements

• Teambuilding

• Communications – internal and external

• Ongoing qualitative evaluation– Moodle– Goldilocks– Written questionnaires– Individual and group interviews– Informal feedback tools (www.chiji.com)

• Post-season follow up survey

Page 6: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Outreach Activities

Meteorologists and outreach staff in public fora

• Annual events– Vancouver Boat Show, Emergency Preparedness Conference

• Biennial events – Union of BC Municipalities AGM

• Other events by invitation

• Networking events – Next Generation Warning Tool workshop, National Science and Technology Week

• Advantages – opportunities to collect stories, feedback, introduce new program elements, test prototypes, etc.

Page 7: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Outreach Activities 2009

Municipal outreach

Marine outreach

Networking

Page 8: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Outreach – Social Science Elements

• Collect and analyse qualitative data (stories, notes) from discussions with participants and delegates

• Review meteorologist presentations to make more easily consumable by the public

• Provide a friendly face to the weather service

• Promote MSC products and services (e.g. Weatheradio, Weatheroffice website)

• Informal surveys on existing and new products and information

Page 9: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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CONNECTION

• Instant messaging platform into MSC

• Strengthen relationships and outreach

• Send weekend overview to distribution list

• Knowledge-sharing workshops

• More links on Weatheroffice e.g. warning criteria, impacts, calls to action, partners

Window on Weather

Page 10: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Window on Weather

• Inspired by discussions of NWS Chat pilot

• Following on model from V-CMAC (Virtual Canadian Meteorological Aviation Centre)

• Began in the spring thrice weekly, twice a day

• Meteorologist-hosted, by invitation email to decision-makers

• GoToMeeting platform with chat emphasis but teleconference capacity

• Archived chat logs

• Positive feedback and relaunched this week for the fall season with an expanded invite list

Page 11: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Sample of WxWindow screen capture

Page 12: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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UNDERSTANDING

• Provide value-added information to decision-makers

• Incorporate new forecast elements

• Review thresholds by industry and users

• Use standard post-event report template

• Create list of common antecedent conditions for inclusion in Special Weather Statements (SWS)

Wind impact study

Page 13: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Wind Impact Study

• Current wind warnings are not relevant to some clients

• No significant impacts provided at warning thresholds

• Numeric windspeed values are not well-understood

• 3 initial parts –wind impact statement library, public outreach about wind, technical design of widget

• Partnership with Parks Canada for access to Parks and National Historic Sites

Page 14: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Wind study locations

You are here somewhere

Vancouver (2 locations)Winnipeg (4 locations)

Please note, Canada is covered by only 7 Storm Prediction Centres!

Page 15: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Wind Impact Study

Main elements:

Guess windspeed, check against anemometer

Collect concepts to describe wind

Page 16: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Study Results – Accuracy of estimation

All Sites Excluding Fort Langley: Percent Accuracy of Estimated Windspeeds

Don't Know, 4%Extremely Poor,

19%

Very Poor, 6%

Quite Poor, 15% Fairly Good, 22%

Correct, 33%

*Fort Langley is excluded as there was no wind.

Page 17: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Study results – Wind speed indicators

0

5

10

15

20

25

%

Fort Langley: Relative Proportion of Wind Speed Indicators

Flag

Top three indicators of windspeed – trees, flags, smoke.

Page 18: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Wind Study – next steps

• Incorporate mouseovers of wind impacts onto Weatheroffice text forecasts

Mousing over highlighted windspeed value causes popup of wind impacts based on land Beaufort scale.

Page 19: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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It was that or this…

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PRESENTATION

• Have Weatheroffice in formats users can personalize for work

• Increase temporal specificity of forecasts

• Create site for decision makers – like MediaWeb Improve graphic displays for personal digital assistants (PDAs)

• Portray information graphically

Street Level Forecast, 2010 Webpages

Page 21: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Street Level Forecast

• User defined, interactive• Point and click forecast produces meteograms• Familiar GoogleEarth platform

– 1km GEMLAM resolution– Level: model ground surface only– Time step: every hour, forecast for 15 hours– Temperature, Cloud cover, Precipitation (type &

amount), Windchill, Wind (+ gusts)

• Southwestern British Columbia geographic area• 3 month public trial during 2010 Games

Page 22: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Street Level Forecast screen capture – point and click map

Page 23: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Street Level Forecast Meteograms - screen capture

Mousing over graph points shows exact temperature for that time

Page 24: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

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Social Science Elements

• General feedback during development

• Prototype testing in small groups– Decision makers (utilities, school boards, municipalities, other

government departments, transportation)

• Prototype testing one-on-one– with the public – at outreach events

• Work with Inquiry Response on public feedback option

• Provide non-meteorologically-trained perspective • Context placing within 2010 Games suite of services

(media webcast, torch relay, data dissemination, wx vignettes, specialized webpages)

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2010 Games Weather Pages

http://www.weatheroffice.gc.ca/2010/index_e.html

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What’s Next?

• Expand consultations (internal and external) on national version of SLF (Meteo4U)

• Complete 2010 Games product/service analysis

• Engagement strategy for Aviation sector

• Move wind project forward with web designers

• Plan a Canadian Integrated Hazards Information Services workshop and a WAS*IS session!

Page 27: The role of social science in the Meteorological Service of Canada (MSC): Putting the pieces together Lisa Vitols Engagement and Strategy Advisor MSC –

Thank you!

Lisa Vitols

[email protected]

604-713-9524