the role of digital communications in driving brand awareness for mono tango shoes
TRANSCRIPT
The effect of Digital Media on Brand Equity
Social mediaOnline PR
Online Customer Care
WOMPeer
recommendations
Online Customer Care
Online sales
WOMOnline
Community Management
Online PR, Reputation
Management
Online PRInfluencers Outreach
The benefits of Digital Media for Mono Tango Shoes brand
• Better reach and brand exposure
• Reduced cost and better ROI
The benefits of Digital Media for Mono Tango Shoes brand
• Brand development
• Better customer service and customer engagement
• Challenging more powerful competitors.