5Introduction

Top prospects. As any good team knows, investing in youth is investing in the future. This goes well beyond what happens on the football field. Eagles Youth Partnership (EYP) is central to how our team helps to build the future of our community. As one of the premier team-related charities in the country, EYP has developed several dynamic programs to meet the critical and urgent needs of underserved children—with more than 50,000 young lives changed for the better each year.

The playing fi eld. Developed nations, like the United States, use 32 times more resources than the rest of the world. The Go Green campaign takes this notion to heart, with environmental programs designed to heighten our impact on the quality of life in our region and lessen our collective carbon footprint on the planet. From an earth-friendly new stadium to reliance on 100% clean energy, green is undeniably our color and our rallying cry.

Being fi rst. It’s what we always strive to be, both on and off the field. The Philadelphia Eagles are committed to staying on the forefront of community outreach, pioneering such valuable and influential programs like Tackling Breast Cancer, Eagles Eye Mobile, and Go Green, among others. When it comes to being a good citizen, there is no off season. The Eagles are involved in making a positive difference year round.

This is just the fi rst quarter. The Philadelphia Eagles have entertained fans and families for more than 75 years, bringing generations together around a common passion. But it can be so much more. At our best, the Eagles can also bring people together around a common cause. The team embraces this role, using its unique leverage to build partnerships that will improve peoples lives and neighborhoods for generations to come.

T H E R O A D T O V I C T O R YAs Philadelphia Eagles, we bring our determination, focus, and dedication to each and

every game, with the ultimate goal of bringing home a championship for our fans. We

know that there is no other place that has such passion and devotion to football. It’s a

strong and deep relationship, with Eagles fans showing their support of their team and

the Eagles team showing their support of their fans and the broader community.

Together with our teammates—community leaders, volunteers, corporations, and of course, the fans—we tackle the challenges our society faces with the same determination we use against our toughest on-field rivals.

7By the Numbers

Total EYP has contributed to serving youth in the Delaware Valley

Amount EYP has spent improving Philadelphia playgrounds

Amount EYP has spent on youth eye care in Southeastern PA

Number of free eye exams completed by the Eagles Eye Mobile

Number of no-cost eye glasses provided by the EYP

Amount EYP has spent on literacy programs in the Delaware Valley

Number of children’s books distributed by the Eagles Book Mobile

Amount the Philadelphia Eagles have donated to non-profits since 2000

Number of hours Philadelphia Eagles players have volunteered in the community through the

Philadelphia Eagles since 2006

Amount the Philadelphia Eagles have raised for Cancer Research in the Delaware Valley

Amount the Philadelphia Eagles have contributed to Fund for the Children

since 2003

Number of autographed items donated through Community Relations since 2006

$9 million

$1 million

$3.3 million

27,000 +

25,000*

$2 million

383,000

$6 million

over 1000 hours

$1.5 million

$7 million

13,500

B Y T H E N U M B E R S

*Since September 2007, every child receiving glasses from the Eagles Eye Mobile has received two pairs of glasses.

Eagles Eye Mobile

9Eagles Youth Partnership

Eagles Youth Partnership (EYP) was founded in 1995 as a 501(c)(3) public charity.

The organization brings health and educational resources to more than 50,000

children each year throughout the Greater Philadelphia region.

The core belief of EYP is that every young person deserves access to resources and opportunities that will allow them to grow into healthy, productive citizens. We view young people as resources to be nurtured, rather than problems to be solved. EYP has the unique opportunity to leverage the star power of the Philadelphia Eagles football team to bring hope and access to those that others have been unable to reach.

EYP’s mission is to improve the quality of life for vulnerable children and youth in our region, especially in urban areas that are economically disadvantaged. At EYP, we know what it takes to bring hope, resources and opportunities to children who are facing “4th & long” odds; and we use every bit of the Eagles leverage, along with support from the private sector, to make it happen.

10 Eagles Eye Mobileea ye

E A G L E S E Y E M O B I L ESINCE 1996, THE EAGLES EYE MOBILE PROGRAM HAS BEEN PROVIDING

vulnerable children with eye exams, prescription eyeglasses, and follow-up care

from an ophthalmologist, all at no cost to children or their families.

Vision care makes sense for a number of reasons. Vision care makes sense for a number of reasons. One in four children has vision problems and prior One in four children has vision problems and prior to the Eagles Eye Mobile, 75% of the children who to the Eagles Eye Mobile, 75% of the children who failed their state-mandated vision screening failed their state-mandated vision screening did not receive any follow-up care. That means our did not receive any follow-up care. That means our schools are full of children who might not be able schools are full of children who might not be able to see their books or the blackboard, resulting in to see their books or the blackboard, resulting in low achievement that can lead to failure in school low achievement that can lead to failure in school and social problems outside of the classroom. and social problems outside of the classroom.

After a free eye exam aboard the Eagles Eye Mobile, children who need glasses are provided with two pairs at no cost to the child’s family. If further treatment is needed, the Eagles Eye Mobile program coordinates the appointments with St. Christopher’s Hospital for Children, Wills Eye Institute or The Children’s Hospital of Philadelphia.

The Eagles Eye Mobile makes a very powerful and meaningful improvement for thousands of children each year. During the 2008-09 school year, more than 3,300 children from 115 public schools were examined aboard the vehicle. Seventy percent of those students needed and received prescription eyeglasses and eleven percent were referred to an ophthalmologist for further eye treatment. Still, there is more work to be done.

However, it is the individual stories that demonstrate the true impact of the Eagles Eye Mobile program. Here’s Jasmine’s story…

Jasmine is an adorable kindergartner at Fels School, a public school in South Philadelphia.

11Eagles Eye Mobile

” “

If you’ve ever seen a child

put on glasses for the first timeand be able to see the defi nition of

a leaf or words on the blackboard…

you’d know how good it feels for me

to give back in this way.

Jermane Mayberry Former Eagles Offensive Lineman and Founder of Eagles Eye Mobile

In contrast to her classmates, she seemed to be a slow learner, unable to recognize letters and numbers. In fact, the school was considering whether she should be held back to repeat kindergarten. If her learning difficulties continued, she would be placed in a special needs classroom.

When the Eagles Eye Mobile arrived at her school, Jasmine climbed aboard for an eye exam. Dr. Liotta, the optometrist on board, recognized that her eyesight was failing and prescribed her glasses. Within two weeks, she was proudly wearing the new eyeglasses that she had chosen from a wide selection of frames.

Wearing glasses, Jasmine was able to learn and recognize letters and numbers quickly. It turns out that a $30.00 pair of eyeglasses was the only barrier standing between her and first grade.

Her teacher, Ms. Campbell, was astonished. “Jasmine was not doing well at all,” Ms. Campbell explained, “and I wasn’t aware that she couldn’t see. Since she got her eyeglasses, her reading has gone up two levels. The progress has been phenomenal.

Before, she wouldn’t participate. Now she wants to read everything.”

Jasmine has since graduated to first grade with her classmates, confident and ready for a lifetime of learning and achievement.

She is just one of more than 14,000 children in Philadelphia who fail an eye screening but never get the eye exams, glasses and other follow-up care that they need.

The Eagles Eye Mobile program reaches thousands of children each year like Jasmine, providing comprehensive eye exams and glasses. St. Christopher’s Hospital for Children donates the time of the optometrist on board and referral appointments for all of the children who need to see a pediatric ophthalmologist. Wills Eye Institute and The Children’s Hospital of Philadelphia also provide referral appointments for those who need them. Several children have undergone vision saving surgery at St. Christopher’s as a result of the Eagles Eye Mobile program.

To learn more, visitEaglesEyeHealth.org

Eagles Eye Mobile Partners include: St. Christopher’s Hospital for Children, Lincoln Financial Foundation, Merck, Inc., The School District of Philadelphia, Wills Eye Hospital, Children’s Hospital of Philadelphia, Partners in Vision, Cozen O’Connor and Areufit Health Services.

12 School Yard Blitz

S C H O O L Y A R D B L I T ZEACH JUNE, THE ENTIRE EAGLES ORGANIZATION JOINS WITH A SCHOOL AND

community to transform a barren public school yard into a safe, welcoming and

vibrant place for children to play.

The situation was bleak at the Potter-Thomas School yard in winter 2009. Located in the busiest police district in Philadelphia and surrounded by gang activity, the broken asphalt was unwelcoming and sometimes dangerous. Neglected and drab, the landscape offered nothing for kids to play on, and little to look at but a stark three-story brick wall. Fights that began in the school yard at recess would continue on inside the school.

Then one balmy June morning, a group of volunteers, some 400 strong, came to change the sad stretch of asphalt into something incredible. The 2009 Eagles School Yard Blitz was underway. Senior VP/CFO Don Smolenski helped paint a mural. Eagles staff built benches and set mosaic tile. SWOOP clowned with the younger children while the older kids followed Donovan McNabb around by the dozens—a pied piper for the day. Interns helped kids create a beautiful garden.

” “ {The Philadelphia Eagles}

have transformed our school

from a prison to paradise.Debora Carrera

former principal of McKinley Elementary

13School Yard Blitz

It happens once a year: amid run-down homes and empty lots, there is suddenly, hope. A neglected corner of Philadelphia comes to life as the entire Eagles franchise works with shovels, paintbrushes, power drills and optimism to bring joy to a school community.

The Potter-Thomas Eagles School Yard Blitz is typical of the Eagles’ annual day of service: everyone in the Eagles organization—players, coaches, owners, staff, interns—worked tirelessly. Alongside them were dozens of dedicated volunteers from the City of Philadelphia’s Mural Arts Program, as well

as kids, teachers, parents and members of the community who come out to lend a hand.

By day’s end, the once-desolate schoolyard is transformed into the Potter-Thomas Eagles Playground for the Future: an outdoor haven for learning and recreation. An enormous play structure stands proudly against the blue sky. 3,750 square feet of vibrant green turf offers an inviting new play area. Bright, colorful mosaic benches and tables dot the area, perfect for enjoying the new trees and flowers. And thanks to the direction of Jane Golden and lead muralist

14 School Yard Blitz

David McShane from the Mural Arts Program, breathtaking murals soar up the school’s three-story brick face, their bold designs sparked by Potter-Thomas students’ drawings on the themes of hope and heroes.

Eagles owner and EYP President Christina Lurie beams when she speaks about the project. “This project creates a safe play space, yes. But we are also able to inspire and motivate hope and to let these children know that they matter. These children are our future and they deserve all that we can do. Every child should have a safe, clean place to play and dream.”

In rare cases, like at Potter Thomas, vandalism comes after the transformation. In this case, it has led to the redoubling of efforts to ensure the safety of the children and the

beauty of their new space. Neighbors have joined in, volunteering as block captains and keeping a watchful eye on the playground and the children who enjoy it. Despite small setbacks, this neighborhood is taking some giant steps forward, spurred on by the investment that the Eagles organization has made in their children.

EYP continues its commitment after the playground is built, providing annual grants for its maintenance and for student activities. EYP also helps to make connections between the school and other companies in the region that show an interest in getting involved.

Eagles School Yard Blitz Partners include: The School District of Philadelphia, City of Philadelphia’s Mural Arts Program, Playworld Systems, Aramark, Aquafina, Turkey Hill, Sprinturf, Perma Life Products and Lowell Hartzell.

15School Yard Blitz

Sarah Martinez-HelfmanExecutive Director Eagles Youth Partnership

Ten years ago, in a vacant lot in North Philadelphia, we were building a playground for a neighborhood of children that had no safe place to play. Mid-day, scorched by a blazing sun, I paused to apply sunscreen and noticed a child watching me intently.

Just five or six years old, he had never seen sunscreen lotion and was curious. When I offered to put some on his cheeks, he answered with a smile, turning his face upward with eyes squinted

closed. After applying the lotion, I rose to see a single file line of children standing behind him, waiting their turn. And for the next hour, I applied sunscreen to the upturned faces of those children. There was something incredibly powerful about this act of connection. The children looked up to me as they look up to all of us, with great expectation. And in their innocence, they trust that we will treat them with care. They are waiting patiently for us to tend to their needs, protect them from danger and help them along the way. And if we fail to show up for them, the consequences are dire for all of us. This is the mission of Eagles Youth Partnership and somehow, there in a vacant lot in North Philly, as I held their faces in my hands, I felt the joy and weight of that responsibility. Eagles Youth Partnership brings hope, resources and opportunities to children that are facing fourth and long odds. And it will truly take all of us, teamed together, to give them the opportunity that all children deserve—to reach their adulthood and their potential.

”

“ {It} sends a message to our students—

that they deserve to be

surrounded by beauty,that they deserve a

a safe place to playand that dreams really can come true.

Amy Williams,Principal of William Dick School

166

P O W E R P A R T N E R STHE 2008 AND 2009 SCHOOL YARD BLITZES ADDED A NEW TWIST. In addition to

transforming the physical environment at the William Bryant and Potter-Thomas

Schools, the Eagles invested their time in the kids’ academic lives, too.

Field to meet their ‘reading buddies.” Rachel, and nearly 40 other Eagles staff, would be waiting at the stadium for the children and together, they would read and talk about their shared interests.

This marked a dramatic change for what had been a traumatic year for Mykah. Ever since his father was murdered, sometime after walking Mykah to school on what would have otherwise been a typical morning, Mykah was reluctant to go to school. Worried that his mother would disappear during the day as his father had, he would throw tantrums in the school yard each morning, fighting his mother’s urging to enter the building.

Visiting Rachel brought out a joy and confidence in Mykah that had been buried with his father. On the day that the entire Eagles organization arrived at his school to transform the barren school yard and building into a vibrant place to play and learn, Mykah was front and center.

At the end of the school year, Mykah’s mother asked how she could have an ongoing mentor in his life. That’s when Eagles Youth Partnership connected Mykah to Big Brothers Big Sisters. Mykah was matched with Lucas, a terrific young man who’s been a solid, ongoing presence in Mykah’s life.

No one will replace his father, but Mykah now knows that there are people in the world who believe in him, including the Philadelphia Eagles.

Forty-five staff members worked as reading coaches with the school’s first graders for ten weeks. Every Monday, students met with their Eagles Power Partners to practice literacy skills. Deep bonds developed between the staff and students, and as a direct result, the children’s attitudes, attendance and academics improved.

On the day of the William Bryant School Yard Blitz, one Eagles staff member found her reading buddy in the crowd. It was an exciting adventure for both as they watched the schoolyard change before their very eyes. “We walked and we looked and we saw his world change.” Here’s Mykah’s story:

Mykah called Mondays “Eagles Day.” His mom said he would jump out of bed on Mondays, excited to see Rachel, and would race to get ready for school. Then he and his classmates would ride a school bus to Lincoln Financial

Power Partners

E a g l E s B o o k M o B i l EonE of thE goals of Eagles Youth

Partnership is to nurture a love of

reading in children.

since the quantity of reading is the single best predictor of a child’s success in school, EYP developed the Eagles Book Mobile program in 2000 to show kids that reading is a joy rather than a chore.

the Eagles Book Mobile travels the region for six months of each year, reaching nearly 35,000 children. at each of the 330 stops, the ‘Eagles Reading Coach’ emphasizes the importance of reading by sharing important messages from kids’ favorite Eagles players. a costumed actor known as the “storybook Man” reads aloud to children using animated voices and call and response. after the reading, the children receive free Eagles bookmarks and reading posters—and a brand new, free book of their choosing to keep and take home. for many of these youngsters, this is the first book they have ever owned.

the program specifically seeks out area children who face long odds when it comes to literacy. targeting second and third graders ages 6-9, the Eagles Book Mobile visits sites where at least 80% of the children are eligible for free or reduced lunch. given that approximately 45% of youngsters in Philadelphia public schools cannot read at grade level by the fourth grade, the Book Mobile travels throughout the city—as well as to sites in allentown, atlantic

City, Bethlehem, Camden, Chester, lancaster, norristown, Reading, trenton, Upper Darby and more.

since 2000, the Eagles Book Mobile has traveled more than 48,500 miles throughout the region and has distributed nearly 400,000 books to children.

an independent evaluator concluded that the Eagles Book Mobile and the Philadelphia Eagles brand had a positive and statistically significant impact on students’ improved attitudes towards reading.

for more information on the Eagles Book Mobile program, visit EaglesYouthPartnership.org and click on Programs/Book Mobile.

Eagles Book Mobile Partners include: target, ametek, lincoln financial foundation and sovereign Bank.

These are just a couple of samples

of the letters that Eagles Youth Partnership

receives from children whose love of reading

has been encouraged by the

Eagles Book Mobile.

Chess—all the Right Moves

C h E s s — a l l t h E R i g h t M o v E s Eagles Youth Partnership has been funding chess after-school programs through

our nonprofit partner, after school activities Partnership (asaP), since 2002. During

this time, the number of chess clubs has grown from 18 to 226, lifting the number of

Philadelphia young people playing chess every week from 263 to 4,000.

Zachary, a 7th grader, lives in the olney section of north Philadelphia with his mom, two brothers and a sister. his mom says with pride that he’s “100% Puerto Rican.”

in fourth grade, Zach got the one thing he wanted for Christmas – a chess set. for two years, he had no one to teach him how to play, so he read everything he could about chess and searched for others to challenge him.

it took two years before Zach met Mr. Cooper Russell, the chess coach at the greater olney library branch. now Zach practically lives at the library, playing chess everyday after school and on the weekends. Zach’s mom calls Mr. Cooper an ‘angel.’ Mr. Cooper gives the credit to Zach, adding, “i just try to teach them that they can do whatever they want. all you have to do is be willing to practice and learn.”

Zach was one of 215 students at the annual Eagles Chess tournament. he played five

matches before heading to the Eagles locker Room for the trophy ceremony.

Between matches at the tournament, Zach taught a newcomer how to play. at one point, in response to his opponent moving a pawn forward, Zach said, “i don’t think you want to do that.” he explained, “if you move here, i can move there. then you could move there and i could do this…,” as his fingers shifted pieces around the board. By the time he finished explaining, Zach had moved his pieces six times. Zach was thinking six moves ahead!

Playing chess teaches children more than just the immediate risks and consequences of their behavior. this alone could be life-saving for a child growing up in the olney section of Philadelphia. Chess also trains our next generation to think several steps ahead, something that will serve them and all of us well as they inherit the challenges we are handing off to them.

Research suggests that chess builds a variety

of skills among children, including reading,

analytical thinking, decision-making and

self-control. It enhances self-esteem and is

associated with increased school attendance.

18

19Top Achievers

So many young people dream of becoming professional athletes. While we encourage their dreams, we also know that only 1 of 24,550 make it. And with the average football career hovering around four years, even professional athletes need a back-up plan. The best plan for most is a strong education. Since 1996, the Eagles Top Achiever Awards has honored high school football players throughout the Greater Philadelphia region for their academic success.

Michael, a freshman at Camden High School, a gifted student and a dedicated football player was one of 75 young men from across the region honored at the annual Eagles Top Achiever Awards, where he captured top honors. During the summer, he and his fellow honorees were treated like VIP’s at Eagles Training Camp where they watched practice from the sidelines, escorted their favorite players back to the locker room and ate lunch with them in the players’ cafeteria.

Michael’s future looked bright, that is, until his sophomore year when his older brother was gunned down on their front porch. That’s the year that everything fell apart. His sister

went into a witness protection program and Michael and his remaining family members moved out of state to try to start anew.

When Eagles Youth Partnership got a call the following spring from his mother, saying that

Michael wanted to make the long trip back to Philadelphia for the Top Achievers Awards, we were stunned. Wouldn’t the risk to their safety be too high? His mom explained that Michael’s sole motivation for keeping his grades up was the possibility of returning for the Award. Michael held tightly to his identity as an “Eagles Top Achiever” and, according to his mother, this identity had “been Michael’s anchor.”

Michael returned for the Eagles Top Achiever ceremony that year, as he did each of the subsequent

years until his graduation from high school. He arrived early, toured the training facility, hung out in the Eagles Locker Room and joked with Eagles players. He walked across the stage to shake Andy Reid’s hand and beamed into the camera for a photo. As an Eagles Top Achiever, Michael kept his focus on his grades and on the opportunity to live the life that was stolen from his brother.

T O P A C H I E V E R S Sometimes an award isn’t just an award. SOMETIMES IT’S A LIFELINE.

More than 1,000 young people have

received this award for scholar athletes

since 2007.

20 Eagles Youth Partnership

FounderThe Philadelphia Eagles, LLC

Hall of FameLincoln Financial Foundation / Delaware Investments

Super BowlAmetek Foundation, Inc.AquafinaMerck & Co., Inc.Sovereign BankSt. Christopher’s Hospital for Children / Tenet PennsylvaniaTarget Stores

Pro BowlChickie’s & Pete’sIndependence Blue CrossNovaCare RehabilitationThe Capital GrilleThe School District of PhiladelphiaVWR International, LLC

League ChampionCeisler Jubelirer LLCCozen O’ConnorDesign One AssociatesNancy Lurie Marks Family FoundationSave a Mind Foundation

PlayoffDunkin Donuts General EconopakJ & J Snack FoodsMasterCardNFL Alumni–Philadelphia Chapter Georges PerrierTurkey Hill Dairy

TouchdownApplewood Enterprises, Inc.Assured Guaranty Ltd.Berry and HomerBinswanger ManagementBlank Rome, LLPBoscia Family FoundationBrandywine Realty TrustChubb Federal Insurance Co.Conley Electric, LLCCooke & BielerCSS Industries, Inc. / Farber FoundationRichard & Marilyn FarisFujitec America, Inc.George & Lynch, Inc.Goulston & Storrs, P.C. - Boston Hispanic Ventures, Inc. Hollstein Keating Cattell Johnson & Goldstein, P.C. Korman Residential Properties, Inc. MarshMcKenna AmericaMcNeil Nutritionals, LLC Mercer Inc.Philadelphia Housing Authority PricewaterhouseCoopers, LLC Proskauer Rose LLPSports Complex Special Services District Sundance Vacations Tracey Mechanical, Inc. Widener Construction

Media610 WIP Sports RadioComcast SpotlightFree FM 94.1 WYSPThe Philadelphia Inquirer & Daily NewsWPVI-TV 6abc

Extra PointsAllied Barton Security ServiceBFC, Ltd.Daniel P. Batty, CFP, CFS, CLTCJohn DoughertyCanada Dry Delaware Valley Bottling Co.CMS CompaniesComcast Spectacor FoundationThe Griffin Family Health Mats CompanyIMS Audio VisualJenkintown Building Services, Inc.Dan and Renee KaplanKing of Prussia Physical Therapy & Sports Injury CenterThe Lewis FamilyMcLoughlin Plumbing and Heating Co., Inc.Hank McNeilPatriot Contract FlooringPinemar Building Co.ProComJack RapkeSandra RapkeRhoads Metal Works, Inc.Howard ShecterThe Scotty ExpressShellville ServicesStanley Alan Weiss & Lisa WeissSusquehanna FoundationWendy & Paul Rosen Charitable Foundation Wienken and AssociatesZarwin, Baum, DeVito, Kaplan, Schaer, Toddy P.C.

Many companies, foundations and individual donors support the charitable activities of Eagles Youth Partnership, including:

Board of Directors: Jeffrey Lurie (Chair), Christina Weiss Lurie (President), Don Smolenski (Treasurer), David R. Binswanger, Priscilla Brown, Lisa Buckingham, Patricia Coulter, Dennis Donovan, Christine James-Brown, Dan Kaplan, James Korman, Dr. Alex Levin, Iliana Kloesmeyer Strauss, Kathleen Unger