the road to sustainable corporate accessibility
TRANSCRIPT
The Road to Sustainable Corporate Accessibility
Lily Bond (Moderator)Director of Marketing,3Play [email protected]
www.3playmedia.comtwitter: @3playmedialive tweet: #a11y
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John FoliotPrincipal Accessibility StrategistDeque
John FoliotPrincipal Accessibility Strategist www.deque.com
Vision & Commitment
Establish a Leadership Team
• Promotes the Vision through clear requirements and tangible support
• Fosters a team spirit • Integrates Accessibility
requirements in other corporate guides
• Be specific in what you ask for, generous in what you accept
Executive Management
Web Accessibility Coordinator
Responsible for:• Communication/Promotion• Training Resources• Accessibility Governance• Production Life Cycle
Web Accessibility ChampionDirector level or above• Has signing authority and the authority
to make things happenWeb Accessibility Champion understands• The types of issues that people with
disabilities face on the Internet• The many benefits of accessibility
compliance• The legal ramifications of failing to
comply.
Web Accessibility Specialists by Roles• Providing their respective fields of expertise with related
accessibility requirements, guidelines and best practices.• Offering support and training to their team members so
everyone understands their roles and responsibilities when it comes to creating accessible products.
• Supporting their team with accessibility related knowledge.
• Assisting stakeholders in reviewing production to intercept issues before they become part of the lifecycle.
Policies
Develop Digital Accessibility PoliciesInternal Accessibility Policy and Guidelines • Conformance Level: conform to the W3C Web Content
Accessibility Guidelines 2.0 Level AA (WCAG 2.0 AA). • Scope: applies to:
• All areas of both internal and external Web Sites • All new, updated, and existing Web pages including:
• All content and functionality produced or updated internally.
• All content and functionality provided by third-party developers.
Develop Digital Accessibility PoliciesInternal Accessibility Policy and Guidelines also address:• Milestones & Compliance Timeline • Known Limitations • Responsibilities• Accountability and Monitoring • Accessibility Policy Violations • Policy Review
Develop Digital Accessibility PoliciesOther Polices:• Web Accessibility Exception Procedure for accessibility
violations • 3rd Party Vendor Accessibility Policy • Social Media Accessibility Policy
Communication Plan
Establish a Communication PlanThe Accessibility Communication Plan creates a bridge that connects Accessibility Policies to the people, processes, and tools:
• Decision makers• Implementers
• Information Technology• Procurement
• Technology Users• Vendors
Establish a Communication PlanKey Messages:1. Effective use of technology solves problems that without technology
were much more difficult or impossible to solve 2. Accessibility is not the same thing as accommodation 3. Web Accessibility is not necessarily more expensive, if it is planned
from the beginning 4. Web Accessibility is an important component of delivering services
electronically 5. The need for accessible technology is growing rapidly 6. Web Accessibility is a journey not a destination
Develop Digital Accessibility PoliciesAdding Web Accessibility to a Customer Service PlanIt is important to understand that most accessibility lawsuits do not start with an inaccessible website. Lawsuits usually start with a poor user experience either in a physical location, or over the phone or email, and through poor customer service that is either insensitive to the request of the disabled person or in some way agonizes or frustrates the person with disabilities.
Learning Plan
Establish a Learning PlanProvide sustainable role-based accessibility training to web developers, designers, quality assurance testers, content contributors and other stakeholders across your organization. Options include:• In person training• Live training via online meeting
software • Pre-recorded/eLearning training
Immediate Strategy: Repair, Replace, or Retire
Immediate Strategy: Repair, Replace, or Retire
While the requirement for accessibility applies to all of your digital presence, it is important to take a phased approach.
It is at this point that decisions around repairing existing content, replacing it as part of a new design deployment, or in some instances retiring legacy content of questionable value should be undertaken.
Long-Term Process: Plan, Design, Build, & Test
Long-Term Process Plan: Plan, Design, Build, & Test
• Design » Plan for Accessibility at the Requirements Stage of Projects
• Code » Equip & Empower for Accessible Development
• Test » Test & Remediate for Accessibility • Launch » Sustain Accessibility
Sustainment & Improvement Plan
Sustainment & Improvement PlanTools and Testing:• Browser-based testing tools• Integrated Automated testing tools• Screen Reader Testing• Bug Tracking and related Issue Identifier
(#a11y)• Monitoring and compliance (Enterprise
level)
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John FoliotPrincipal Accessibility StrategistDeque
Lily BondDirector of Marketing3Play [email protected] x119
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