the ritual of the republic of pesto

© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008

La Repubblica del Pesto

The Bottom-up Approach to Sustainable Tourism

The Ritual Event


The Bottom-up Approach to Sustainable Tourism

Marco Cestari, Time Project - Bolzano - ItalyJerome F. Agrusa, TIM Hawaii Pacific University, HonoluluMichelle Thompson, James Cook University, Cairns - Australia


… brief considerations…

space

human being

… what controls what…?


Space: Ligurian Riviera, Village of Spotorno, in front of the “Isola of Bergeggi”


herbalists, hystory or myth


The start-up: a “secret” relation between the basil leaf and the local culture


A Community of Local and Visitors

The “culture of basil” identification

A “chart of values” definition

A right “name” identification

A ritual for commemoration

The Respect and Valorization of the local groups of interest

The Ingredients for “building” The Republic of Pesto


the educational tool: a ritual for the pesto.

People apprehend knowledge from books, but they do not become first actors of transmitting culture. Therefore we involve them in a

ritual preparation, in order they can learn, and “feel” the knowledge


The “Patronage” of the Order


when who what how specific

1 minute musicians call people 3 long flute sounds Evocatinc silence

Start Great master

Dictat regulas

Announce, Remind, Procedure

Call of concentration

drummers Rumbles Play

Quiet & Strong Stimulating connection between humans and vegetal herbs

Beginning Great master

Calling 1st ingredient

call it loud 3 times (boody, spirit, hearth)

Citizens Start to make pesto

Call ingredient Sincronize rythmus

whistlers whislte ingredient

Repeating at the ear of each partecipant

3 times

drummers plays rythmus of the sound related to the called ingredient

Round or hit - depends on sound

The ritual for commemoration(sample of the “partiture”)


“sounds” procedures before the ritual


“citizens” come to the tables…


concitation before the ritual


Partecipants:families, children, young couples, locals and guest, old people, F&B professionals…Genuine Food lovers

Partecipants


Grand Master’s “regulas” for the “correct” Pesto preparation


The beginning of the ritual


The first ingredient…


Exciting Order and Personal Execution


Effect of the Bottom Up Approach: involvement.


hidden tradition becomes public


sauce preparation


chaos is life!


The Republic of Pesto Ritual was created in order to unite those people who remind the importance to prepare genuine food with their own hands. In a world where humans are taught not to think about what they are eating, the risk to forget the basilar importance to be conscious of food ingredients recongnition is a fundamental knowledge for life sustainability. This concept and ritual action (from the musics to the cerimony) was adopted by some ligurian peoples as aim of their cultural heritage and has become main theme of the “Fool on Food” BBC1 trasmission reported by R.Branson on July14, 2006.Every Spring the ritual is repeated - with the support of the Ancient Fraternity of Pesto and local communities - in Spotorno, near Savona, on the Italian Riviera.


The Final Test with “Zeffirino”


Thank you for attention!

the ritual of the republic of pesto

Education