the rise of the reputation economy - coolbrands
DESCRIPTION
Presentation for the Luxury Marketing Council Brazil By Anouk Pappers (Brand Anthropologist CoolBrands) and Maarten Schäfer (Chief Storyteller CoolBrands)TRANSCRIPT
YOUR
‘ONLINE PERSONAL REPUTATION’IS THE MOST
IMPORTANT ASSET YOU HAVE
ANOUK PAPPERS MAARTEN SCHÄFERBRAND ANTHROPOLOGIST STORY ARCHITECT - PHOTOGRAPHERFOUNDER COOLBRANDS AUTHOR ‘AROUND THE WORLD IN 80 BRANDS’
#COOLBRANDSPEOPLE
“THE RISE OF THEREPUTATION ECONOMY”
TRAVEL THE WORLD
MEET PEOPLE WITH A VISIONAND BRANDS WITH A PURPOSE
CRAFT THEIR STORIES…
SHARE THEM WITH INFLUENCERS WORLDWIDE
#COOLBRANDSPEOPLE
“WHAT QUESTION COMES TO MIND?”
#COOLBRANDSPEOPLE
“WE CREATE MEANINGFUL CONTENT
FOR BRANDS AND PEOPLE”
#COOLBRANDSPEOPLE
#COOLBRANDSPEOPLE
“WHAT QUESTION COMES TO MIND?”
#COOLBRANDSPEOPLE
“WHAT QUESTION COMES TO MIND?”
#COOLBRANDSPEOPLE
“WHY DO PEOPLE
(who do not know us)
ACCEPT TO MEET WITH US?”
GOOGLE IS THE NEW BACKGROUND CHECK!
WHAT IS IT THAT THEY WILL FIND?
#COOLBRANDSPEOPLE
“WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?”
A. YOUR ACHIEVEMENTS AND YOUR VISION
B. LOTS OF THINGS BUT NOTHING REALLY RELEVANT
C. SOME STUFF, MORE AND LESS RELEVANT
D. NOTHING REALLY
“WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?”
YOUR ONLINE REPUTATION
USE GOOGLE AS YOUR WINGMAN
MAKE SURE YOUR ACHIEVEMENTS AND YOUR VISION ARE ON THE FIRST PAGE
I DON’T TELL WHAT I DOI TELL WHY I DO THE THINGS I DO
“I CREATE BRANDED CONTENT FOR BRANDS”
examples: Harley-DavidsonKempinski HotelsBrazilian Food Industry
“I HELP PEOPLE WITH THEIR ONLINE PERSONAL REPUTATION”
WEBSITE
IMAGES
AUTHOR
“BORN TO BE WILD”
“CREATING TALK VALUE”
“IN THE FOOTSTEPS OF THE GREAT EXPLORERS”
“NOTHING WILL EVER BE BLACK AND WHITE AGAIN”
IF YOU’RE LOOKING FOR …PARTNERS…INVESTORS
…NEW BUSINESS…A NEW JOB
WHAT WILL YOU DO? AND WHAT WILL HE DO?#COOLBRANDSPEOPLE
YOU MAY HAVE A GREAT
‘REAL WORLD’ REPUTATION
BUT IS IT REFLECTED ONLINE?
WHAT DO YOU SEE WHEN YOU GOOGLE…?
#COOLBRANDSPEOPLE
SOMETHING HAS CHANGED
SOMETHING THAT IS CHANGING
THE WAY WE DO BUSINESS
PEOPLE ASK US TO HELP THEM WITH THEIR ONLINE PERSONAL REPUTATION
“THE RISE OF THEREPUTATION ECONOMY”
LMC
“SPECIALIST LUXURY MARKETING”
“CONNECTING LUXURY BRANDS”
ACHIEVEMENTS
PRESS
HER VISION
COOLBRANDS
COOLBRANDS
COOLBRANDS
COOLBRANDS
COOLBRANDS
COOLBRANDS
CONTENT IS KING
YOUR ONLINE PERSONAL REPUTATION
MAY BECOME THE MOST IMPORTANT ASSET YOU HAVE
1. DEFINE WHAT YOU STAND FOR
2. CREATE CONTENT TO SUPPORT YOUR PERSONAL BRAND
3. USE GOOGLE AS YOUR WINGMAN
THREE STEPS TO HAPPINESS
PEOPLE WILL CONNECT WITH YOU…
BECAUSE OF
WHO YOU ARE AND
WHAT YOU STAND FORAND WHY YOU DO THE THINGS YOU DO
SO, WHAT DO YOU STAND FOR ?
GET PERSONALBE REAL
BE A PIRATEBE INSPIRING
I DON’T TELL WHAT I DOI TELL WHY I DO THE THINGS I DO
“I CREATE BRANDED CONTENT FOR BRANDS”
examples: Harley-DavidsonKempinski HotelsBrazilian Food Industry
“I HELP PEOPLE WITH THEIR ONLINE PERSONAL REPUTATION”
WEBSITE
IMAGES
AUTHOR
“BORN TO BE WILD”
“CREATING TALK VALUE”
“IN THE FOOTSTEPS OF THE GREAT EXPLORERS”
“NOTHING WILL EVER BE BLACK AND WHITE AGAIN”
ON
LIN
E IM
AG
E
1. DEFINE WHAT YOU STAND FOR
2. CREATE CONTENT TO SUPPORT YOUR PERSONAL BRAND
3. USE GOOGLE AS YOUR WINGMAN
THREE STEPS TO HAPPINESS
COOLBRANDS PEOPLEONLINE REPUTATION TOOL
COOLBRANDS PEOPLEONLINE REPUTATION TOOL
YOUR
‘ONLINE PERSONAL REPUTATION’IS THE MOST
IMPORTANT ASSET YOU HAVE
ANOUK PAPPERS MAARTEN SCHÄFERBRAND ANTHROPOLOGIST STORY ARCHITECT - PHOTOGRAPHERFOUNDER COOLBRANDS AUTHOR ‘AROUND THE WORLD IN 80 BRANDS’