the rise of online community marketing in international education
TRANSCRIPT
The Rise of Online Community Marketing in International Education
Andrew Jackson - IT Manager - Community & Marketing Boris Remes - Assistant Director of Admissions
Bodwell High School, 955 Harbourside Drive, North Vancouver, BC www.bodwell.edu
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3#BodwellBears
#BodwellBears4
#BodwellBears
5#BodwellBears
6#BodwellBears
International EducationWhy is Community Marketing so relevant?
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Community Stakeholders1. Students
1. Current 2. Alumni 3. Prospective
2. Parents 1. Current 2. Alumni 3. Prospective
3. Staff 4. Marketers, Educational Consultants & Agents 5. Neighbours & Local Community 6. Interested Parties
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Inbound Versus Outbound Marketing
Marketer-driven Disruptive
Product-based Hard Sell
e.g. Traditional Marketing such as print media, school fairs
Consumer-driven Content-rich
Solution-based
e.g. Online Community Marketing such as blogging, social media, SEO
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Online Inbound Marketing Strategies
1. Content Marketing (e.g. blog, webinars)
2. SEO - Search Engine Optimization
3. SEM - Search Engine Marketing
4. Referral and/or Affiliate Marketing
5. Email Marketing
6. SMM - Social Media Marketing
7. SMO - Social Media Optimization
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Bodwell High School | Case Study
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Online Marketing Goals1. Increase Online Applications
2. Increase Online Reviews
3. Increase Online Inquiries
4. Increase Size of Community (Fans, Followers, Emails)
5. Increase Community Engagement
6. Increase Traffic to Website
7. Increase Goal Conversions on Website
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It All Starts Here…14
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Website Traffic16
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Goal: Apply Online18
Online Reviews19
Online Inquiries
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Online Community Challenges
1. Languages & Locations
2. Measuring What Matters
3. Managing Online Reputation
4. Earned Media, UGC & Referrals
5. Mobile Marketing
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Thank You & Please Connect
Bodwell Boris Andrew
bodwell.edu [email protected] [email protected]
@MyBodwell @BorisRemes @MrVanDigital
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