the rise and rise of tablets by oomph
Post on 17-Oct-2014
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A brief on the current market opportunity presented by digital publishing as it relates to Tablet and Mobile.TRANSCRIPT
Rich content media and the enterprise - the rise and rise of Tablet Publishing
January 2014
Wednesday, 22 January 14
Tablets in Business - Embrace the Opportunities
Re-thinking your tablet strategy
What’s all the noise about?
Enterprise as Publishers
Wednesday, 22 January 14
What is Oomph?
Oomph is a versatile tablet and mobile publishing platform that allows print and web designers to create and publish rich media apps for touch screen devices with absolutely no
programming required.
Wednesday, 22 January 14
InDesignAuthor layouts and
add interactivity.
Oomph ViewerPreview your files
regularly in Oomph Viewer.
Oomph BundleGenerate an Oomph
bundle ready for submission to the Apple App Store.
Apple App StoreApp is submitted
to Apple.
!
Oomph Viewer
THE OOMPH PROCESS
Wednesday, 22 January 14
Why do I need to care about
tablets?
Wednesday, 22 January 14
Smartphones and tablets are changing the way that we live and
work.
Consumer IT is driving innovation within the enterprise.
This has profound implications for organisations and particularly
their communications strategies, both internal and external.
Wednesday, 22 January 14
The Rise and Rise and Rise
of Tablets
Wednesday, 22 January 14
300,000The number of iPads sold on the first
day they were released in 20101
Wednesday, 22 January 14
327MThe total number of tablets globally
20132
Wednesday, 22 January 14
795MThe predicted total number of tablets
globally by 20173
Wednesday, 22 January 14
1 in 8people in the world will own a tablet by
20173
Wednesday, 22 January 14
76%The predicted level of tablet
penetration in the Australian Market by mid 20144
Wednesday, 22 January 14
56%The current level of tablet penetration
in the Australian Market4
Wednesday, 22 January 14
3rdThe global ranking of Australia in terms
of tablet penetration5
Wednesday, 22 January 14
68%The iPad market share in Australia4
Wednesday, 22 January 14
Device market share in Oz5
Wednesday, 22 January 14
2015The year that tablet shipments will
overtake PCs6
Wednesday, 22 January 14
2013The year that tablets drove more
website traffic than mobile7
Wednesday, 22 January 14
34%The percentage of people who spend
more time on tablet than watch TV8
Wednesday, 22 January 14
71%number of Australians use a second
device while they watch TV8
Wednesday, 22 January 14
44%number of Australians use a tablet
while they watch TV8
Wednesday, 22 January 14
The Lean Back device:
“12 months ago tablets were described as the device you look
down at from your television. Now TV is the device that you look up at from
your tablet.”
Wednesday, 22 January 14
It’s a brave new worldWednesday, 22 January 14
So what does this mean for your organisation?
Wednesday, 22 January 14
And what is tablet publishing?
Wednesday, 22 January 14
Consumer Tablet Channel
Consumer Magazines
Brochures & Catalogues
Wednesday, 22 January 14
Consumer Tablet Channel
By leveraging the personalised, interactive nature of the tablet, you are able to create an experience that is quite simply unparalleled through other channels.
Wednesday, 22 January 14
Corporate Publications
Training & Development
Retail & Kiosk
Sales Tools
Enterprise Tablet Channel
Wednesday, 22 January 14
Enterprise Tablet Mobility solutions can deliver a competitive advantage across a range of activities including:
•More effective sales, marketing and communications campaigns
•Faster, more informed decision making capability• Increased staff productivity and efficiency•Brand recognition as technological and
innovation leading•Lower cost of hardware rollout using BYOD
Wednesday, 22 January 14
So what’s happening in the enterprise?
Wednesday, 22 January 14
92%of Fortune 500 companies were testing
or using iPads by 20119
Wednesday, 22 January 14
85%of current enterprise usage is on iPads,
with Samsung at 7%3
Wednesday, 22 January 14
18%of tablet sales will come from
enterprise by 20173
Wednesday, 22 January 14
Wednesday, 22 January 14
So what results are being achieved in the enterprise?
Wednesday, 22 January 14
18%increase in sales for Aflac Insurance 6 weeks after converting sales material
to iPads10
Wednesday, 22 January 14
250number of hours per year each rep will save following transition to iPad based sales material, according to Novartis
CEO Joe Jiminez11
Wednesday, 22 January 14
35,000number of additional customer visits
per year that will enable11
Wednesday, 22 January 14
29%of doctors reported that they more
likely to prescribe a drug after seeing an iPad based sales pitch11
Wednesday, 22 January 14
15%of online retail purchases came from
mobile last Black Friday12
Wednesday, 22 January 14
10%of online retail purchases came from
iPad last Black Friday12
Wednesday, 22 January 14
85%prefer mobile apps over mobile
websites, based on performance, speed and convenience14
Wednesday, 22 January 14
60Bnumber of cumulative app downloads
from Apple app store
Wednesday, 22 January 14
So what about
Strategy?
Wednesday, 22 January 14
Wednesday, 22 January 14
INDUSTRY TRENDS CONSUMER INSIGHTS
BUSINESS DRIVER STRATEGY
Increasing growth and maturation of tablet and mobile market; Rise
of the Multi-device journey; unified customer experience;
tablet commerce
...... TBD by Customer and Oomph
Increase Sales, Customer Engagement and Loyalty, Industry
Leadership, Brand Activation
Wednesday, 22 January 14
What are we doing ?
8
Consumer at Centre
App Build
Considered UX
Business Driver
Clear Value Prop
Marketing/ PR
Implementing a Tablet StrategyIntegrate with the Business
Optimise & ReviewWednesday, 22 January 14
Launch parties are a thing of the past
Wednesday, 22 January 14
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal Desai
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
email: [email protected]
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
email: [email protected]: +61 2 8039 0501
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
email: [email protected]: +61 2 8039 0501
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
email: [email protected]: +61 2 8039 0501
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
email: [email protected]: +61 2 8039 0501
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
email: [email protected]: +61 2 8039 0501
FIND OUT MORE
Wednesday, 22 January 14
CONTACT:
Zachary KingBusiness Development Manager
email: [email protected]: +61 2 8039 0508
Pranjal DesaiAccount Manager
email: [email protected]: +61 2 8039 0501
FIND OUT MORE
Wednesday, 22 January 14
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multi-screen-world-australia.html
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multi-screen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-and-deploying-the-ipad/
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multi-screen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-and-deploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/pressreleasestory.aspx?rid=1576889
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multi-screen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-and-deploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/pressreleasestory.aspx?rid=1576889
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartis-ceo-ipad-saves-time-keeps-reps-honest/2011-03-29
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multi-screen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-and-deploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/pressreleasestory.aspx?rid=1576889
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartis-ceo-ipad-saves-time-keeps-reps-honest/2011-03-29
12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012-benchmark-reports-_-press-release-_-wire-_-text-link
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multi-screen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-and-deploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/pressreleasestory.aspx?rid=1576889
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartis-ceo-ipad-saves-time-keeps-reps-honest/2011-03-29
12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012-benchmark-reports-_-press-release-_-wire-_-text-link
13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http://offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf
References
Wednesday, 22 January 14
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends
3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0
4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA
5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf
6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413
7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/
8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multi-screen-world-australia.html
9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-and-deploying-the-ipad/
10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/pressreleasestory.aspx?rid=1576889
11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartis-ceo-ipad-saves-time-keeps-reps-honest/2011-03-29
12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012-benchmark-reports-_-press-release-_-wire-_-text-link
13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http://offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf
14.Apple Presentation by Tim Cook as reported by Endgagdet website on 22/10/2013 http://www.engadget.com/2013/10/22/apple-ios-7-downloaded-over-200-million-times-in-5-days/
References
Wednesday, 22 January 14