the rise (and fall) of information networks. business information networks so….we’ve learned...

The Rise (and Fall) of Information Networks

Business Information Networks

So….we’ve learned about how business networks form and how they behave.

Let’s now look at some examples of business networks comprised entirely of information and see if we can find out where there is money to be made?

Information Networks

Which highly valued businesses are almost entire comprised of information?

http://images.google.com/imgres?imgurl=http://adweek.blogs.com/photos/uncategorized/google_logo.jpg&imgrefurl=http://adweek.blogs.com/adfreak/2005/week22/&h=140&w=180&sz=7&tbnid=D1n8O1elsgwJ:&tbnh=74&tbnw=96&hl=en&start=2&prev=/images%3Fq%3Dgoogle%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLD,GGLD:2005-09,GGLD:en%26sa%3DN

http://images.google.com/imgres?imgurl=http://www.mbc-syria.com/images/mcgrawhill-logo-s.jpg&imgrefurl=http://www.mbc-syria.com/book_store.htm&h=46&w=100&sz=17&tbnid=L1Z-0CvFK2EJ:&tbnh=35&tbnw=77&hl=en&start=10&prev=/images%3Fq%3Dmcgrawhill%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLD,GGLD:2005-09,GGLD:en

http://images.google.com/imgres?imgurl=http://newsfromrussia.com/images/newsline/ebay_logo.gif&imgrefurl=http://newsfromrussia.com/economics/2005/09/09/62595.html&h=150&w=150&sz=3&tbnid=MyV9XfKtvvIJ:&tbnh=90&tbnw=90&hl=en&start=2&prev=/images%3Fq%3Debay%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLD,GGLD:2005-09,GGLD:en%26sa%3DN

http://images.google.com/imgres?imgurl=http://www.inhope.org/conf/images/aol_logo.jpg&imgrefurl=http://www.inhope.org/conf/sponsors.html&h=415&w=392&sz=12&tbnid=B-GFWTOiTycJ:&tbnh=121&tbnw=114&hl=en&start=3&prev=/images%3Fq%3Daol%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLD,GGLD:2005-09,GGLD:en%26sa%3DN

http://images.google.com/imgres?imgurl=http://www.plaxo.com/images/about/pix/res/Plaxo-Logo.jpg&imgrefurl=http://www.plaxo.com/about/news%3Fshow%3Dgraphics&h=403&w=1000&sz=69&tbnid=MLoosTgMbEEJ:&tbnh=60&tbnw=149&hl=en&start=3&prev=/images%3Fq%3Dplaxo%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLD,GGLD:2005-09,GGLD:en%26sa%3DN

http://images.google.com/imgres?imgurl=http://www.rusadult.com/uploads/mediapool/news_images/yahoo/yahoo-logo-normal.jpg&imgrefurl=http://www.rusadult.com/&h=160&w=240&sz=7&tbnid=LD2IL8-CUpY6BM:&tbnh=73&tbnw=110&prev=/images%3Fq%3Dyahoo%2Blogo&start=1&ei=0gGKRa-SMoP8wQKu-42XDw&sig2=OxUIU9BFbtWSD8IiXc3FSg&sa=X&oi=images&ct=image&cd=1


Newly forming information networks…

People

Tickets

Jobs

Business Contacts / Leads

http://www.zoominfo.com/Search/default.aspx

http://www.fatlens.com/main/index.php

https://www.linkedin.com/home;jsessionid=48621CDFE3F85C54F99C29F7BD80A058.app05


Consider how fast they can form…

Acquisition by News Corp Corp for $580mm


And how fast they can fall…

Languishing startup hoping for an exit.

http://images.google.com/imgres?imgurl=http://img23.photobucket.com/albums/v68/alya_alysa/oTheRs/friendster_logo.jpg&imgrefurl=http://ahada.blogdrive.com/&h=48&w=216&sz=3&tbnid=ZnQl3Wfr2cgJ:&tbnh=22&tbnw=101&hl=en&start=23&prev=/images%3Fq%3Dfriendster%2Blogo%26start%3D20%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLD,GGLD:2005-09,GGLD:en%26sa%3DN


Recall all the things we discussed re: network based business economics:

- Declining cost curves- Network effects- Customer lock-in / switching costs

But what would happen if eBay, MySpace lost the trust of it’s customers…


“And yet all is not well with Wikipedia. Earlier this year, legendary journalist John Seigenthaler discovered that a Wikipedia article about him included the assertion that he had been a suspect in the assassinations of both John and Robert Kennedy.” - By Matthew Battles, The Boston Globe

Claiming Space on the Value Chain of Information Networks

THE NETWORK

Network of Companies – Transportation

Co. A

iSAPOracle

QuestAriba

i2 Cisco

HireCo. A

i2Oracle

QuestAriba

i2 Cisco

Hire

Co. A

SAPOracle

QuestAriba

i2 Cisco

Hire

AirlineReservation

Systems

Sabre

SAPOracle

QuestAriba

i2 Cisco

Hire

Amedeus

SAPOracle

QuestAriba

i2 Cisco

Hire Galileo

SAPOracle

QuestAriba

i2 Cisco

Hire

- Who are the participants?

- Which garner the most money?- Own the customer

- Fulfillment

- Unique asset (information database of preferences)

Value Chain: “Where’s the $?” Selling Books Online

Access Content Commerce Commerce Fulfillment

http://images.google.com/imgres?imgurl=www.csiro.au/helix/DHShop/images/dhtrolley2.gif&imgrefurl=http://www.csiro.au/helix/DHShop/&h=291&w=232&prev=/images%3Fq%3Dcartoon%2Bperson%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26oe%3DUTF-8%26sa%3DN

http://images.google.com/imgres?imgurl=spacelink.nasa.gov/Educator.Focus/Articles/003_Curriculum_Materials/book.gif&imgrefurl=http://spacelink.nasa.gov/Educator.Focus/Articles/003_Curriculum_Materials/&h=143&w=166&prev=/images%3Fq%3Dbook%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26oe%3DUTF-8

http://www.amazon.com/exec/obidos/subst/home/redirect.html/ref=nh_gateway/102-8904074-5463332

http://images.google.com/imgres?imgurl=www.webchallenge.org/grphx/earthlink_big_logo.gif&imgrefurl=http://www.webchallenge.org/sponsorsbody.html&h=142&w=178&prev=/images%3Fq%3Dearthlink%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26oe%3DUTF-8%26sa%3DN

http://images.google.com/imgres?imgurl=www.ricardo.com/software_conference/ups-logo.gif&imgrefurl=http://www.ricardo.com/software_conference/partners.htm&h=200&w=200&prev=/images%3Fq%3Dups%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26oe%3DUTF-8%26sa%3DN

http://images.google.com/imgres?imgurl=www.caucus.com/logos/doubleclick_logo.gif&imgrefurl=http://www.caucus.com/ourclients.html&h=63&w=177&prev=/images%3Fq%3Ddoubleclick%2Blogo%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26oe%3DUTF-8%26sa%3DN

- Who are the participants?

- Which garner the most money?- Own the customer?

- Fulfillment?

- Unique assets??

- Copyright holders?

- Is everyone getting paid enough? (Duncan Buttler)

Value Chain: “Where’s the $?” Selling Content Online

http://images.google.com/imgres?imgurl=http://www.newridersatvclub.com/images/clip-cartoon-computer.jpg&imgrefurl=http://www.newridersatvclub.com/polls/results.asp&h=150&w=272&sz=8&hl=en&sig2=dWMv4uLkBPkXnSdNiceQ_Q&start=8&tbnid=wLtKte7ZkCn3_M:&tbnh=62&tbnw=113&ei=JgOKRY22K6KwaMi_6awN&prev=/images%3Fq%3Dcartoon%2Bcomputer%26svnum%3D10%26hl%3Den%26lr%3D%26rls%3DGGLJ,GGLJ:2006-37,GGLJ:en%26sa%3DX

the rise (and fall) of information networks. business information networks so….we’ve learned...

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