Applying GAME THINKING in Consumer Apps Ricardo Leon ricardo @pactica.com

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Games can extend far beyond entertainment

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Encourage a desire behavior

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Reach an objective

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What is a game?

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0

Players not users

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Humans have a natural desire to play

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Humans have a capacity to pretend

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A game has rules that dictate how to play

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A game has a particular goal that a player needs to achieve

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Play Pretend

Goals Rules

PLAYER

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Playing is enjoyment

Play

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fun capture attention &

motivate participation

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inspires exploration and role play

provides the excuse to hang around with friends

purposely play changes how players think, feel, behave, or make a difference in the

real world

easy fun

people fun

serious fun

provides the opportunity to challenge, mastery, and feelings of accomplishments

hard fun

* Nicole Lazzaro, XeoDesign: 4Keys 2Fun

fun capture attention &

motivate participation

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Playing is more interesting when you make meaningful choices

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Players are always free to quit

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Magic Circle Physical space for playing

Johan Huizinga

Pretend

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Magic Circle Real World

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Inside the magic circle, real-world events have special meanings

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Playing games can be an immersive experience

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The magic circle is a place of dreams and fantasy

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A story drives everything

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ted | andrew staton

make me care make me

a promise

make me follow make me

wonder

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The Player Journey Progression from novice to expert

Goals

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Onboardingget players into the game as quickly and easily as possible

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Scaffoldingprovide training wheels and increase difficulty through progression

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FeedbackFrequent encouragement and visualize performance

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Variable RewardsStipulate positive feelings by offering unexpected rewards the user

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Pathway to Masteryget to the point where player has conquer and achieve a real skill

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Framework Define the context

Rules

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Rules have to be clear to the players

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Players agree to the rules, but can redefine them

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Play Pretend

Goals Rules

PLAYER

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Players Behaviors Objective

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ricardo@pactica.com

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