the rhetorical triangle. rhetor the persona—the “mask ” what aspects of the author’s...
TRANSCRIPT
The Rhetorical Triangle
RHETORthe persona—the “mask”
• What aspects of the author’s identity may influence the way he/she perceives the topic?
• Age• Education• Gender• Race• Ability
• What biases does the author hold?• How does the author wish to be
perceived?• What does the author assume about the
audience?
RHETORthe persona—the “mask”
AUDIENCE primary immediate secondary mediated
• What aspects of the author’s identity may influence the way he/she perceives the topic?
• Age• Education• Gender• Race• Ability
• What biases does the author hold?• How does the author wish to be
perceived?• What does the author assume about the
audience?
• Basic identifying features (race, age, education, etc)
• Knowledge• Attitudes• Beliefs
RHETORthe persona—the “mask”
AUDIENCE primary immediate secondary mediated
• What aspects of the author’s identity may influence the way he/she perceives the topic?
• Age• Education• Gender• Race• Ability
• What biases does the author hold?• How does the author wish to be
perceived?• What does the author assume about the
audience?
TOPIC/SUBJECT/MESSAGE
• Basic identifying features (race, age, education, etc)
• Knowledge• Attitudes• Beliefs
CONTEXTconvergence of time, people, place, events in which the topic merits attention
• Time • Place• People• Events• Motivating
force behind speaker/
narrator
RHETORthe persona—the “mask”
AUDIENCE primary immediate secondary mediated
• What aspects of the author’s identity may influence the way he/she perceives the topic?
• Age• Education• Gender• Race• Ability
• What biases does the author hold?• How does the author wish to be
perceived?• What does the author assume about the
audience?
TOPIC/SUBJECT/MESSAGE
• Basic identifying features (race, age, education, etc)
• Knowledge• Attitudes• Beliefs
CONTEXTconvergence of time, people, place, events in which the topic merits attention
• Time • Place• People• Events• Motivating
force behind speaker/
narrator
PURPOSE
Genre
RHETORthe persona—the “mask”
AUDIENCE primary immediate secondary mediated
TOPIC/SUBJECT/MESSAGE
PURPOSE
Genre
Appeal to Credibility/ Ethics How does the author create credibility?Education, religion, patriotism, Visual, verbal (way he speaks)Add information here because Linda had nothing
Appeal to Credibility / Ethics https://www.youtube.com/watch?v=a
MfSGt6rHos
Appeal to Credibility =/ Ethics https://www.youtube.com/watch?
v=7MV3HWQHl1s
RHETORthe persona—the “mask”
AUDIENCE primary immediate secondary mediated
TOPIC/SUBJECT/MESSAGE
PURPOSE
Genre
Appeal to Credibility/ Ethics How does the author create credibility?Education, religion, patriotism, Visual, verbal (way he speaks)Add information here because Linda had nothing
Appeal to emotionBe very specific with what emotion is being appealed to Fear and Anger are the most effective emotional appealsHumor is not an emotion
Appeal to Emotion
https://www.youtube.com/watch?v=9gspElv1yvc
RHETORthe persona—the “mask”
AUDIENCE primary immediate secondary mediated
TOPIC/SUBJECT/MESSAGE
PURPOSE
Genre
Appeal to Credibility/ Ethics How does the author create credibility?Education, religion, patriotism, Visual, verbal (way he speaks)Add information here because Linda had nothing
Appeal to emotionBe very specific with what emotion is being appealed to Fear and Anger are the most effective emotional appealsHumor is not an emotion
Appeal to logicLogical structure of argument, possibly created by:
observation statistics Testimonies (expert and personal) experience examples and details
Appeal to logic
https://www.youtube.com/watch?v=lo6G4Nmpxp0
Appeal to logic
https://www.youtube.com/watch?v=BWN2kOT4LYA
Other Appeals
Patriotism Key role (Mother, teacher tax payer,
parent, teenager) Religious identity (often is also an
appeal to credibility) Past experiences (if they are shared
experiences, this can also be an appeal to credibility)
Humor
What’s it doing?
https://www.youtube.com/watch?v=R4vkVHijdQk
What’s it doing?
https://www.youtube.com/watch?v=litXW91UauE
What’s it doing?
https://www.youtube.com/watch?v=XKfuS6gfxPY