The Revolution Will Be Tracked, Blogged, Vlogged, Chatted, Texted, & IM’d

by Joan Van Tassel, National University

First, there was blogging

• www.raisingkaine.com

• www.dailykos.com

• www.bearingdrift.com

• www.redstate.com

Then there was vlogging (videoblogging)

Too bad it didn’t work…in 2004– 3.5” AC-powered hard drives– 1.7 GHz PCs– Slow (or non-existent) Wi-Fi– Glacially slow FTP– Expensive hosting for video– Website woes

’04 Kerry videos: http://www.roadette.com

2006: Instant Vlogging Kit

Tracking and Trackers

• All campaigns have video• A video tracker covers

every public event• Shoot candidate’s arrival,

speeches, leave-taking, and interviews with reporters.

http://www.youtube.com/watch?v=r90z0PMnKwI

Towards a Viral Video Model:The Source-Message-Channel Receiver

(SMCR Model)

The Schramm-Osgood Model-Interpersonal Comm

Schramm Model – Mass Comm

From Source to Re-Source

FEEDFORWARDFEEDFORWARD

………….... >>

Feedforward Process

• Reveals the bias of ‘source’

• Explains how memes are diffused across social networks with n-layers.

• Meme = Analogous to ‘gene,’ a meme is a unit of cultural information that is transferable from one mind to another. (R. Dawkins, 1976)

Feedforward – Stage Process Model

• Identification: Cultural recognition

• Replication: Create and recreate

• Contagion: Contact, social networking

• Uptake: View, listen, use

Feedforward – Stage Process Model

• Identification: Means of understanding

• Replication: Means of production

• Contagion: Means of distribution

• Uptake: Means of reception

Characteristics of feedforwarded content

• Replicable

• Memetic (memes)

• Personal

• Incomplete

• Imperfect

• Direct

The Lazy’s

• SNL: Chronicles of Narnia – Lazy Sundayhttp://www.nbc.com/Saturday_Night_Live/video/#mea=2921

• Lazy West Coasthttp://www.youtube.com/watch?v=YSgV4vGamzs

• Lazy Munciehttp://youtube.com/watch?v=8FUr4jNS1_k&search=

%26quot%3Blazy%20muncie%26quot%3B

• Lazy Ramadihttp://www.youtube.com/watch?v=5k3L-_Snu7k

Spinning the Debate:Spinning the Debate: Chatting, Texting and IM’ingChatting, Texting and IM’ing

A visit to the

Spin Room

(also, War Room or

Opposition Research)

Press Release WriterPress Release Writer

Point PersonPoint Person

1-Page Writer1-Page Writer

CoordinatorCoordinator(IM & SMS)(IM & SMS)

(Chat Room)(Chat Room)

(Email)(Email)

((Internet & Internet & Campaign DB)Campaign DB)

The War RoomThe War Room

________5K Reporters5K Reporters

>>

Joan Van TasselJoan Van Tassel

Assoc. Professor National

University310/472-4574

jvantassel@nu.edu