the reverse review media kit 2012
DESCRIPTION
The 2012 Media Kit for The Reverse ReviewTRANSCRIPT
MEDIA KIT
R E V E R S E M O R T G A G E I N D U S T R Y | R E V E R S E R E V I E W . C O M
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R E V E R S E R E V I E W. C O M
2012MEDIA KIT REVERSETHE
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MISSIONThe Reverse Review’s mission is geared toward the continued education of
professionals within the reverse mortgage industry. Our goal each month is
to provide our readership with insight into the rapidly growing and changing
reverse mortgage industry through our monthly publication. We do so by
providing our audience with thoughtful and educational articles authored by
prominent members in the reverse sector who offer insight based on their
personal experiences and professional expertise.
DISTRIBUT IONWHERE IT’S GOING
Readers of The Reverse Review range across all areas of the reverse mortgage community. As a nationally distributed publication, our readers look to the magazine for up-to-date, intelligent and valuable information relevant to the industry as a whole.
Readership: 12,500
10%New business entering the
reverse mortgage industry
30%Brokers
50%Lenders
10%Other services
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DEADLINESWHEN IT’S DUE
Calendar represents The Reverse Review deadline dates for advertisements.
ISSUE SPACE CLOSE ARTWORK DEADLINE
JANUARY December 1st December 7th
FEBRUARY January 2nd January 6th
MARCH February 1st February 7th
APRIL March 1st March 7th
MAY April 2nd April 6th
JUNE May 1st May 8th
JULY/AUGUST June 1st June 7th
SEPTEMBER August 1st August 7th
OCTOBER September 3rd September 7th
NOVEMBER/DECEMBER October 1st October 5th
SPECSg Live area on all bleed ads should be at least ½ in (13mm) from the trim
edge.
g Spread advertisements should be prepared and submitted as one file. All
fonts and images should be embedded in your output file.
g Images submitted in RGB color will be converted to CMYK. There is not a
CMYK equivalent for many RGB colors.
g File name must include advertiser company name and month ad is running.
( example: CompanyName_2-2012.pdf )
MATCHES WILL BE AS CLOSE AS POSSIBLE
g For best print quality, digital images used in the PDF file should have a
resolution of 300dpi or greater and embed all fonts.
g Any images placed in a document at sizes larger than 100% will have their
resolution by the same percentage. We cannot guarantee printed quality or
acceptability of materials that do not comply with these specifications.
Full Page with Bleed8.625”x11.125”
0.25” Bleed
1/2 Page Horizontal7.8125”x4.6875”
1/4 Page Vertical3.875”x5.125”
1/2 Page Vertical3.625”x9.8125”
Spread with Bleed17.25”x11.125”
0.25” Bleed
Live Area: 16.25”x9.875”Gutter: 0.75”
Live Area: 7.75”x9.875”
* Cancellation of previously contracted ads must be made in writing no less than 15 business days prior to the published space close date. All cancellations will be subjected to a fee of 30% of the remaining contracted issues not fulfilled.
* If you are running an extended contract and fail to the meet material deadline, TRR will use your most recent artwork.
FOR MORE INFORMATION PLEASE CONTACT:
Jessica LinnEditor-in-Chief
Email [email protected] 949.269.1600
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EDITORIALWANT TO WRITE FOR US?
The Reverse Review is always looking for new contributors and will review any article that
is submitted to the publication. Articles that don’t make the print edition may appear on
reversereview.com, or featured in our weekly newsletter.
WORD COUNT:
g Columns: 500-1200 words
g Feature-length articles: 1800-2300 words
FORMAT:
g Microsoft Word document
AUDIENCE:
g Geared toward reverse mortgage industry professionals.
COMPANY/PROPRIETARY PRODUCT REFERENCES:
g Unless otherwise approved by Editor-in-Chief, not allowed within article text but okay to
publish information in bio.
EXCLUSIVITY:
g All articles submitted to The Reverse Review are exclusive to the publication and may
not be republished unless authorized by the Editor-in-Chief of the magazine.
SUBMIT:
g Contact [email protected] to begin the conversation.
ISSUE MATERIAL DEADLINE
JANUARY December 1st
FEBRUARY January 2nd
MARCH February 1st
APRIL March 1st
MAY April 2nd
JUNE May 1st
JULY/AUGUST June 1st
SEPTEMBER August 1st
OCTOBER September 3rd
NOVEMBER/DECEMBER October 1st
FOR MORE INFORMATION PLEASE CONTACT:
Jessica LinnEditor-in-Chief
Email [email protected] 949.269.1600
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ONLINEwww.reversereview.com
The Reverse Review magazine is distributed electronically to over
5,000 reverse mortgage professionals who can read and download
the publication in its entirety, directly from our website.
With 5,000+ visits a month, the conversation at reversereview.com is constantly sparking new thoughts and ideas.
WEB RATES*
MONTHS 3 6 12 PIXELS
HORIZ. BANNER 1795 1595 1295 910x100
LARGE BANNER 1395 1195 995 180x390
SMALL BANNER 995 795 595 180x50
* Discounts are available on bundling packages.
910X100
180X390
180X50
WEB BANNER FILE FORMATg RGB, 72 ppi
g .GIF, .JPEG
g Maximum file size: 30K
g Animations: Ads cannot incorporate any rapid-flashing motion
including text, visuals or backgrounds.
g Audio-edabled: No
180X390
180X390 180X390
180X390 180X390
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SOCIAL MEDIAIN THE LOOP
Our weekly e-newsletters keep our 5,000+ opt in subscribers
up-to-date on latest industry trends. With an average open rate of
15% (well above the industry’s average), our newsletters are sure
to make an impression on your potential clients.
E-NEWSLETTER RATES
MONTHS 3 6 12 PIXELS
VERTICAL 750 650 500 180x260
The Reverse Review magazine is rapidly growing in today’s social media
avenues as well. Members of the industry are liking us on Facebook,
following us on Twitter, and connecting with us on LinkedIn everyday.
Contact us to find out how we can incorporate your company into our daily
posts and tweets!
180X260
180X260
* The Reverse Review magazine will edit submissions if copy does not adhere to the publication’s mission and
intent. Client will then approve all copy.
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RATESMOVING FORWARD
PRINT RATES
* Two premium spots available
Prepay three months and save 5%; six months, save 10%; and
a year, save 15%. Additional discounts available for first-time
advertisers.
NEED YOUR AD DESIGNED?
Our Creative Director, Traci Knight, will work closely with you to
make your vision a reality. $200/design
FOR MORE INFORMATION PLEASE CONTACT:
Jessica LinnEditor-in-Chief
Email [email protected] 949.269.1600
ISSUES 3 6 10
BACK COVER 2995 2695 2395
INSIDE FRONT COVER 2795 2495 2195
PAGE 1 2795 2495 2195
OPPOSITE TOC* 2695 2395 2095
INSIDE BACK COVER 2595 2295 1995
2 PAGE SPREAD 2995 2695 2395
FULL PAGE 1995 1795 1595
HALF PAGE 1395 1195 995
QUARTER PAGE 895 795 695