the retailers guide to modernizing in-store shopping
TRANSCRIPT
THE ULTIMATE BUYERS GUIDE: WHAT RETAILERS WANT FROM THEIR MOBILE PRINTERS
IN-STORE SHOPPINGIN-STORE SHOPPINGIN-STORE SHOPPING
Guide to Modernizing
THE RETAILERSTHE RETAILERS
WHAT ARE RETAILERS DOING TO ENHANCE THE IN-STORE SHOPPING EXPERIENCE FOR THEIR TECH-SAVVY CUSTOMERS?
WITH ALL OF THIS INEXPENSIVE TECHNOLOGY READILY AVAILABLE, WHY HAVEN’T RETAILERS BEEN MORE EFFECTIVE MODERNIZING THE
CUSTOMER’S IN-STORE EXPERIENCE?
43% PLAN TO INVEST IN MOBILE POS HARDWARE
33% PLAN TO INVEST IN
DIGITAL SIGNAGE
30% PLAN TO INVEST IN “NON-POS ENABLED” MOBILE DEVICES FOR STORE
ASSOCIATES
STORE TECH ISSUES ABOUND:
A WAY OUT? TOP OPPORTUNITIES FOR IMPROVING THE IN-STORE EXPERIENCE
46%IS PREVENTING THEM FROM MOVING FORWARD
OF RETAILERS SAY EXISTING TECHNOLOGY
44% OF RETAILERS SAY THEIR STORES ALREADY HAVE TOO MUCH GOING ON TO ADD ANOTHER PROJECT
40% OF RETAILERS ARE CAN’T DECIDE IF NEW TECHNOLOGIES WILL BE TOOLS OR DISTRACTIONS
67% of retailers find ways to make employees more productive
77% of retailers have added self-service customer-facing technology
52% plan to invest in mobile printers
5 MOST IMPORTANT FEATURES
4 BEST CHARGING OPTIONS
5 TOP COST CONSIDERATIONS & BUYING CRITERIA
RELIABILITY - 75%DURABILITY – 60%SPEED – 52%SIZE – 46%WEIGHT – 42%
Direct connection to an AC power outlet – 58%
Charge via USB – 54%
Printer/battery charging cradle – 41%
Battery only charger – 24%
PRICE–53%EASE OF INTEGRATION – 43%USABILITY - 34%REPUTATION OF PRINTER – 28%SPECIFICATION–27%
*SOURCE: RSR RESEARCH, MOBILE IN RETAIL: THE NEW NORMAL, A SURVEY OF 72 RETAILERS, APRIL 2016*SOURCE: INNOVATIVE RETAIL TECHNOLOGIES, RETAIL TECH SPEND PRIORITIES, A SURVEY OF 500 RETAILERS, Q4 2015*SOURCE: BROTHER INTERNATIONAL, MOBILE PRINTER SURVEY, 100 MERCHANTS, Q2 2016
$50
free
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