the reluctant design strategist: the story of a ux team of 1.5 failing forward
Post on 18-Oct-2014
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DESCRIPTION
In a nonprofit organization like mine, resources are often sparse. My team is one and half people strong. We do more with less every day. And despite our best efforts, sometimes we fail.While reflecting on our successes and failures a theme has emerged: our successes occurred when we spent time developing a clear strategy with our clients. And if we couldn’t work with them directly, we made one up.TRANSCRIPT
@mkellinger
The Reluctant Design Strategist:
Megan Ellinger@mkellingerNational Academy of Sciences
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The Story of a UX Team of 1.5 Failing Forward
@mkellinger@mkellinger 2Some rights reserved by jezarnoldhttp://www.flickr.com/photos/jezarnold/140044286
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@mkellinger@mkellinger 5Some rights reserved by Sea Frosthttp://www.flickr.com/photos/seafrost/515393926
@mkellinger@mkellinger 6Some rights reserved by Jeff Youngstromhttp://www.flickr.com/photos/jeffyoungstrom/510551658
@mkellinger@mkellinger 7Some rights reserved by david_shankbone http://www.flickr.com/photos/shankbone/4431033566/
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STARLET OR STREETWALKER
8Some rights reserved by tranchishttp://www.flickr.com/photos/tranchis/3987091996
@mkellinger@mkellinger 9Some rights reserved by mondopanno http://www.flickr.com/photos/mondopanno/388163211/
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WIN? OR BIN?
10Some rights reserved by tranchishttp://www.flickr.com/photos/tranchis/3498307799
@mkellinger@mkellinger 11Some rights reserved by Rafa from Brazilhttp://www.flickr.com/photos/teacherafael/2038442136
@mkellinger@mkellinger 12Some rights reserved by makelessnoisehttp://www.flickr.com/photos/makelessnoise/181685892
@mkellinger@mkellinger 13Some rights reserved by Mark Strozierhttp://www.flickr.com/photos/r80o/5549288
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INTRANET REDESIGN: THE LEMONS I ASKED FOR.
Win? Or Bin?
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@mkellinger@mkellinger 15Some rights reserved by Aaron Edwardshttp://www.flickr.com/photos/evill1/3061349899
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WIN? OR BIN?
16Some rights reserved by ....Timhttp://www.flickr.com/photos/tim_norris/2789759648
@mkellinger@mkellinger 17Some rights reserved by clurrhttp://www.flickr.com/photos/clurr/376444203
@mkellinger@mkellinger 18Some rights reserved by John&Fishhttp://www.flickr.com/photos/johnfish/3592090719
@mkellinger@mkellinger 19Some rights reserved by Tayrawr Fortune http://www.flickr.com/photos/missfortune/4825485291
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I WAS NOT FAILING FORWARD.
The difference between average people and achieving people is their perception of and response to failure.-John C. Maxwell
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@mkellinger@mkellinger 21Some rights reserved by absolutezer0 http://www.flickr.com/photos/absolute0/3146282107/
@mkellinger@mkellinger 22Kate Rutter, Sticky Note Ninja
You can buy a LOT of sticky notes before anyone
notices.
@mkellinger@mkellinger
WHAT DO YOU DO (OR TRY TO DO) ON THE INTRANET?
23Some rights reserved by angelamaphonehttp://www.flickr.com/photos/angelamaphone/2663422833
@mkellinger
I am oneSPECIFIC task
Speling duz
not kount
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Handwriting DOES count
Cluster similar tasks
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@mkellinger@mkellinger 26Some rights reserved by .imeldahttp://www.flickr.com/photos/imelda/1812685246
@mkellinger@mkellinger 27
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@mkellinger@mkellinger
TELL ME! WHY DID IT FAIL?!?!
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@mkellinger
IS IT OUR NONPROFIT CULTURE?
The Academies appoint a group of distinguished scientists with varying expertise who meet to review research on a particular topic. These scientists, who often have diverse backgrounds and ideas, work together to reach consensus on timely, often controversial, topics.
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@mkellinger@mkellinger 30Some rights reserved by fotogailhttp://www.flickr.com/photos/gail/3402836023
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WE ARE NOT ALONE
In my experience, nonprofits have considerable difficulty in clearly defining their strategy…. Accustomed to reaching conclusions by consensus, they fail to accept some suggestions while rejecting others.- Robert S. Kaplan
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@mkellinger
WHO SAYS, “NO?”
The essence of strategy is in the activities—choosing to perform activities differently or to perform different activities than rivals.- Michael Porter, What is Strategy
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@mkellinger@mkellinger 33Some rights reserved by San Diego Shooterhttp://www.flickr.com/photos/nathaninsandiego/4063699426
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I AM JUST THE“USER EXPERIENCE ANALYST”
34Some rights reserved by tranchishttp://www.flickr.com/photos/tranchis/3704459597
@mkellinger@mkellinger 35Some rights reserved by Isaac Singleton Photographyhttp://www.flickr.com/photos/isaacsingleton/4441619541
Architect
Researcher
Designer
@mkellinger@mkellinger 36Some rights reserved by Brad Gillettehttp://www.flickr.com/photos/bradgillette/336485789
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STRATEGY: GET YOUR DUCKS IN A ROW
What’s worth doing?What are we creating?What value does it provide?How do we deliver it?- Brandon Schauer, Henning Fischer
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@mkellinger@mkellinger
HOMEPAGE REDESIGN: ANGRY MOB
Win? Or Bin?
38Some rights reserved by stuant63http://www.flickr.com/photos/stuant63/2256527206
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I FIGURED IT OUT WEEK BY WEEK
What’s worth doing?What are we creating?What value does it provide?How do we deliver it?
39Some rights reserved by CRASH:candyhttp://www.flickr.com/photos/crash-candy/2311427946
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WIN OR BIN?
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@mkellinger@mkellinger
WIN!
41Some rights reserved by tsuacctnthttp://www.flickr.com/photos/cedwardmoran/542701018
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GET MOVING! PIN THE DOT ON THE WALL.
42Some rights reserved by Chris Garrisonhttp://www.flickr.com/photos/christophergarrison/4282852589
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SILENCE IS GOLDEN (ESPECIALLY DURING A CRITIQUE)
What concerns you about the design?What do you enjoy?Is there anything missing?
43 Some rights reserved by tranchishttp://www.flickr.com/photos/tranchis/3634880569/in/photostream/
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MY NEW DUCK:MEASURABLE OBJECTIVES
What’s worth doing?What are we creating?What value does it provide?How do we deliver it?How will we know if we got it right?
44Some rights reserved by zoomarhttp://www.flickr.com/photos/zoomar/144298157
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VOLUNTEER MANAGEMENT:THE B.O.T. (BOSS ORDERED THIS)
Win? Or Bin?
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A BIT OF BOTH!
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@mkellinger@mkellinger 47Some rights reserved by spinsterhttp://www.flickr.com/photos/spinster/864003067
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@mkellinger@mkellinger 49Some rights reserved by Greg Mileshttp://www.flickr.com/photos/gregbm/1086966522
@mkellinger@mkellinger 50Some rights reserved by Vitóhttp://www.flickr.com/photos/janeladeimagens/138748458
@mkellinger@mkellinger 51Some rights reserved by San Diego Shooterhttp://www.flickr.com/photos/nathaninsandiego/4063699426
@mkellinger@mkellinger 52Some rights reserved by *~Dawn~*http://www.flickr.com/photos/naturesdawn/4441404620
Architect
Researcher
Designer
Strategist
@mkellinger@mkellinger
GET OUT THERE AND FAIL FORWARD.
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@mkellinger
RECOMMENDED READING Michael E. Porter, What is Strategy? Robert S. Kaplan, Strategic Performance Measurement
and Management in Nonprofit Organizations Michael E. Porter and Mark R. Kramer, Philanthropy’s
New Agenda: Creating Value John C. Maxwell, Failing Forward: Turning Mistakes Into
Stepping Stones for Success Kate Rutter, Become a Stickynote Ninja (available on
Slideshare) David Straker, Rapid Problem Solving with Post-It Notes Jared Spool, What Goes into a Well-Done Critique
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