8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

1/12

Sej {jbhsf`o}efq kjs|jjo {jshfb }s`{jjotf{`ogjos hoc mz}s`gj{ b`vhbsv

H Ghbj kh}jc }szcv

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

2/12

F} Sej{j h [jbhsf`o}efq Kjs|jjo [jshfb ]s`{j

Jotf{`ogjos hoc Mz}s`gj{ b`vhbsv0 H GhbjKh}jc ]szcv

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

3/12

Sej {j}jh{me f} d`mz}j} `o sej {jshfbjotf{`ogjos `d Ghbcftj} mhqfshb mfsv Ghbj'

sej mjos{hb q`fos `d }e`qqfol fo sej m`zos{v

]zme h }szcv |fbb lftj h}}f}shos d`{ sej{jshfbj{} kv m{jhsfol h|h{joj}} hg`ol sejg

{jlh{cfol sej fgq`{shomj `d mz}s`gj{{jsjosf`o hoc sej }flofdfmhomj `d sejf{ }s`{j}jotf{`ogjos fo m{jhsfol b`vhb mz}s`gj{}

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

4/12

Xzj}sf`o}

E`| fgq`{shos f} sej }s`{j

jotf{`ogjos `d h {jshfbj{ s`

m{jhsj mz}s`gj{ b`vhbsv0

\ehs h{j sej {jshfb }s{hsjlfj}

sehs h{j mh{{fjc `zs kv {jshfbj{}

s` hmefjtj b`vhbsv se{`zle

joehomjgjos `d jotf{`ogjos0

E`| dh{ ehtj sej {jshfbj{} kjjo

}zmmj}}dzb fo kzfbcfol }zme

}s{hsjlfj}0

\ehs h{j sej ijv dhms`{} fo sej

jotf{`ogjos sehs jddjms

mz}s`gj{ b`vhbsv0

@knjmsftj}

Zocj{}shocfol sej }flofdfmhomj

`d }s`{j jotf{`ogjos s` m{jhsj

mz}s`gj{ b`vhbsv

S` juhgfoj sej {jshfb }s{hsjlfj}

se`}j h{j mh{{fjc `zs kv {jshfbj{

s` hmefjtj b`vhbsv se{`zlejoehomjgjos `d jotf{`ogjos

H}}j}}fol s` jusjos s` |efme

{jshfbj{} ehtj hmefjtjc sef}

se{`zle }zme }s{hsjlfj}

S` {jm`lof~j sej ijv dhms`{} fo

sej jotf{`ogjos sehs jddjms

mz}s`gj{ b`vhbsv

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

5/12

E`| fgq`{shos f} sej }s`{j jotf{`ogjos `d h{jshfbj{ s` m{jhsj mz}s`gj{ b`vhbsv0

Sej m`lofsftj jthbzhsf`o} `d }s`{j dhms`{} ehtj h cf{jmsfgqhms `o jg`sf`ohb {j}q`o}j}/ Sej }szcv dfocfol }e`|}sehs fo'}s`{j h{`gh eh} h cf{jms hddjms `o }s`{j}hsf}dhmsf`o" bjhcfol s` mz}s`gj{ b`vhbsv \hb}e" ]efz"Eh}}ho" js hb/" %;116&

Mez $ Bhg" %;118&" Focfmhsjc sehs ho hqq{`q{fhsjbvcj}flojc }s`{j jotf{`ogjos h} h q`|j{dzb gjho} d`{q{`tfcfol h qbjh}hos }e`qqfol juqj{fjomj d`{m`o}zgj{}" hoc johkbfol sej {jshfbj{ s` `kshfo hm`gqjsfsftj hcthoshlj `tj{ fs} m`gqjsfs`{}

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

6/12

\ehs h{j sej {jshfb }s{hsjlfj} mh{{fjc `zs kv {jshfbj{} s`hmefjtj b`vhbsv se{`zle joehomjgjos `d jotf{`ogjos0

Hmm`{cfol s` Lfbkj{s" %;11=&" mz}s`gj{} nzclj h {jshfbj{} }j{tfmj xzhbfsvse{`zle sej gjh}z{j} `d sej d`bb`|fol cfgjo}f`o}9 Sholfkfbfsv&"[jbfhkfbfsv" [j}q`o}ftjoj}} hoc H}}z{homj

Fo'}s`{j h{`gh eh} h cf{jms hddjms `o }s`{j }hsf}dhmsf`o" bjhcfol s`mz}s`gj{ b`vhbsv \hb}e" ]efz" Eh}}ho" js hb/" %;116&

L{jgbj{h $ K{`|ok" %8664&" }zllj}sjc sehs }jbjmsftj jgqb`vjj{jm{zfsgjos hoc q{`qj{ s{hfofol `d qj{}`oojb ejbq s` }s{jolsejo sejfosj{qj{}`ohb {jbhsf`o}efq}

]fgfbh{ {jm`ggjochsf`o} kv> Kj{gho $ Jtho}" %;113& hoc Qjlbj{%866

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

7/12

\ehs h{j sej ijv dhms`{} fo sej jotf{`ogjos sehs jddjmsmz}s`gj{ b`vhbsv0

B`mhsf`o ]s`{j Hsg`}qej{fm} ]s`{j cj}flo ]hbj} qj{}`o

Kj{gho $ Jtho}" %;113&" h {jshfbj{} hsg`}qej{j ghv fodbzjomjqj`qbj} jon`vgjos" h} |jbb h} sejf{ sfgj }qjos k{`|}fol"|fbbfoloj}} s` m`o}j{tj |fse qj{}`oojb" sjocjomv s` }qjoc g`{jseho `{flfohbbv qbhoojc" hoc bfijbfe``c `d dzsz{j qhs{`ohlj

[j}jh{me }e`|} sehs fs} tfshb s` fotj}s `o s{hfofol q{`l{hg}d`mz}fol fo q{`czms io`|bjclj hoc fo kzfbcfol fosj{qj{}`ohb}ifbb}" Vhth} $ Khkhiz}" %o/c&

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

8/12

\ejo cjtjb`qfol sej xzj}sf`oohf{j fs |fbb kj qh{sbvkh}jc `o sej h}qjms} eflebflesjc fo sej khmil{`zoc}jmsf`o |fse {jlh{c s` }s`{j jotf{`ogjos

Q{fgh{v {j}jh{me |fbb kj c`oj s` h}}j}} sej mz}s`gj{b`vhbsv fo sj{g} `d {jshfb }s`{j jotf{`ogjos hoc hb}`s` jthbzhsj }s{hsjlfj} zocj{shijo {jshfbj{} hoc

}hbj}gjo,} fosj{qj{}`ohb }ifbb} hb}` |fbb kj juhgfojc

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

9/12

]hgqbj d{hgj> Sej qh{sfmfqhos} `d sej }szcv |fbb sej {jshfb }s`{j}b`mhsjc fo sej Ghbj hoc sej qj{}`oojb hoc mz}s`gj{} `d se`}j}s`{j}

]hgqbj gjse`c z}jc>

]s{hsfdfjc }hgqbfol> Sej q`qzbhsf`o |fbb cftfcjc fo s` s|` }flofdfmhos }s{hshkh}jc `o |ejsej{ fs f} h L{`mj{v }s`{j `{ h Lh{gjos }s`{j

Jhme `d sej mh}j} |fsefo sej }s{hszg |h} lftjo h zofxzj ozgkj{ hoc sejoh }hgqbj `d ;:1 {jshfb }s`{j} |fbb kj shijo }fgqbj {hoc`gbv d{`g k`se `dsej }s{hsh

]z{tjv gjse`c}> Sej {jshfbj{} |fbb kj h}ijc `qjo'jocjc xzj}sf`o} se{`zle fosj{tfj|} [j}q`o}j `d }hbj}qj{}`o} hoc mz}s`gj{} |fbb kj }mhbjc `o {hsfol} `o xzj}sf`oohf{j}

hoc |fbb kj d`mz}jc `o g`}sbv mb`}jc xzj}sf`o}/

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

10/12

Sej {j}`z{mj} {jxzf{jc s` zocj{shij sef}{j}jh{me fombzcj} hmmj}} s` m`gqzsj{ hoc}`ds|h{j" hzcf`'shqj" qe`s`m`qvfol hocq{fosfol

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

11/12

Chsj Cj}m{fqsf`o d sej h}}flogjos

Nzoj' Nzbv ;181 [jhc bfsj{hsz{j

Hzlz}s ;181> Cjdfoj knjmsftj} d`{ sej }szcv

@ms`kj{ ;181> Gjse`c`b`lv bfsj{hsz{j {jhc hoc cjtf}fol d {j}jh{me }s{hsjlv

]jqsjgkj{ ;181C{hds bfsj{hsz{j {jtfj|

O`tjgkj{'Cjmjgkj{ ;181Cjtjb`q xzj}sf`oohf{j" qfb`s sj}s hoc {jtf}j xzj}sf`oohf{j}

Nhozh{v ;188

Q{fgh{v chsh m`bbjmsjc hoc hohbv}f} d chsh

Djk{zh{v'Gh{me;188C{hds dfocfol mehqsj{ hoc dfohb hohbv}f} d chsh

Hq{fb'Nzoj[jtf}j c{hds hoc dfohb |{fsfol `d sej q{`njms

8/7/2019 The relationship between retail store environment and customer loyalty - A Male based study

12/12