What is The Regular Group

Companies forget that customers keep them in business. Customers who love companies grow them. To understand this, think of customer math — a rigorous way to track incoming customers by volume and value and then reconcile that number with the lost customers in that same period, comparing incoming and outgoing customer volume and value. The ‘aha moment’ comes when the math reveals that company marketing dollars are spent replacing customers lost rather than growing the business with the addition of new customers. In essence, many companies are running in place.

The Regular Group believes in elevating customers as the asset of the business.

That means creating a competency for rigor around:

1. Identifying and getting rid of those things driving customers away; and then…

2. Getting really great at specific things that create a distinct memory and impression about a company and its people

We forget the fact that it’s the creation of those memories that we make on purpose or accidentally through our operations, decisions or policy choices that connect or repel us from customers.

The REGULAR Group Stages

1. Assess The REGULAR Group takes an in-depth look at your business model from top to bottom and determines if you are customer connected.

2. Identify Who are your customers or clients? What do they look like? Are they Regular? Do they speak highly of your organization or business?

3. Revitalize The Regular Group essentially “Wakes Up” your customer or client by bringing extreme relevancy to the brand. Word of Mouth begins to kick in!

4. Electrify This is the growth stage of your business or organization. Marketing Mothers are creating a frenzy about your brand. Your Regular customers or clients are more than willing to spread the good news about your business or organization. Your Customer base quadrupled seemingly overnight.

5. Legitimize Sometimes known as “Street Cred”. This is the stage where your business or organization is on solid ground. The REGULAR Group will now continually focus on keeping your brand at the forefront by maintaining your relevancy in the marketplace.

Customer plus-delta Continuously gather customer feedback.

Napsterize knowledge Make it a point to share knowledge freely.

Build the buzz Expertly build word-of-mouth networks.

Create community Encourage communities of customers to meet and share.

Make bite-size chunks Devise specialized, smaller offerings to get customers to bite.

Create a cause Focus on making the world, or your industry, better

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Small Business ConsultingThe Regular Group is there for you as you grow your business, providing you with the resources you need as you scale up to meet your clients’ needs.

What’s the cost of a mistake? Or of a lost opportunity?

When you need top-notch business consulting, we have on-staff consultants highly skilled in business development and management. They will work with you to diagnose your problems, develop solutions, and get your business going again to the next level of success.

Your business is unique, so we concentrate on what we know best!

• Strategic & Business Planning • Management & Operations

• Leadership Training • Human Resources

• Small Business Insurance • Business Brokerage (Exit Strategy)

• Purchasing Audit • Lease Audit

Communication with your customers Video, Email, SMS

The Regular Group “Video Mail” is tailored to small businesses who are looking for a more personal, more powerful alternative to typical text or emails. The Regular Group crafts a video email message and sends to any email recipients in your list.

Unlike regular text-based email, your video email will engage recipients like never before. They’ll see and hear you delivering your message directly to them, and they

will appreciate the personal touch. You’ll also save valuable time.

The Regular Group “Video Mail” is much more than just video email delivery. We offer a video marketing framework that includes: Contact management, customized branding of your video URL’s, integrated Google Analytics, video embedding html, and a spam-free email sending engine...more than a dozen powerful social media tools, with immediate ROI and branding capabilities.

The Regular Group’s leading email marketing solution is designed specifically for small businesses. Our on-demand platform manages email lists, automates marketing activities, targets customer segments and provides analytical reporting. It overcomes the industry-specific challenges of supporting multiple locations and concepts, new customer acquisition and managing live guest replies.

Get the message out about your event or promotion FAST!

Need to quickly contact hundreds of people to promote your event, show, or performance? Want to know how many people are coming? The Regular Group creates text messages or voice announcement using your strategic list. In minutes, The Regular Group can call and text hundreds of people. Your message will be instantly heard or read by all the recipients on your list, giving them the option to respond with a simple click of a button.

• Reminder calls and texts for important events

• Follow-up calls & Press-1 campaigns

• Increase contact frequency & create loyalty

• Supports phone surveys and Text-To-Speech

List Building

The Regular Group has spent years perfecting its Customer Database Management solution. Our software and services make it simple for your small business to quickly acquire new customer email addresses, securely store and manage customer information, and monitor performance. With tools like custom sign-up slips, data entry services and online opt-in forms, The Regular Group provides the most complete customer management solution in the industry.

The Regular Group client services team provides ongoing account management and support of our customer contact strategy from development through implementation in order to meet our clients’ operational and marketing objectives. Our team members have years of experience in email marketing, promotion development and campaign analysis and will ensure that each and every campaign achieves optimal results.

Blogging

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business –including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.

To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your market niche. Nothing works better than a blog to achieve that objective.

Over time, your blog will contain an increasingly rich and relevant reservoir of

information that serves as a Google magnet. Thus, you will become more and more findable by those customers you need to attract.

Brand Building

Branding is more than just a business buzzword. It has become the crux of selling in the new economy. If the old marketing mantra was, “Nothing happens until somebody sells something,” the new philosophy could be “Nothing happens until somebody brands something.”

In its simplest form, a brand is a noun. It is the name attached to a product or service. However, upon close inspection, a brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it.

You might infer, then, that if you build a powerful brand, you will in turn be able to create a powerful marketing program. However, if you can’t convince customers

that your product is worthy of purchasing, no amount of advertising dollars, fancy packaging or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization. We BRAND your organization!

Customer Relations

Customer relationships are at the heart of every business: how the people who keep your company afloat are treated.

That’s what customers do: they pay your wages.

But too often we see customers as a nuisance, as difficult, even as incidental to the business.

We all go back to the people and places who make an effort, extend themselves and create some kind of connection with us.

When we have been well ‘managed’ we become good customers.

Because loyalty and trust are built, dealing with those who treat us well is something we look forward to and appreciate.

In turn, when you manage your customers well they will want to come back; they will want to deal with you or your company.

They will know that if they present you with a difficulty they’re not going to get a blank stare, you won’t get defensive or respond with, “Well, it’s not really my problem.”

Actually, we believe that if you create good, healthy customer relationships, people will even forgive your mistakes (as long as mistakes aren’t the norm!).

Restaurant Regulars Customer Relations specialists personally reply to any guest inquiry resulting from an email campaign. Email-related questions are answered and resolved seamlessly and operations-

related questions are forwarded to a client-designated email address.

List Building

The success of any marketing program is list-building. That’s why list-building assistance is a part of every Restaurant Regular solution.

Restaurant Regulars provides full-service data entry, preference & demographic collection, secure database hosting and ongoing list management services, including list hygiene.

Every Restaurant Regular marketing solution includes an online enrollment capability, allowing small business consumers to join our marketing programs via the web.

Social Networking

Social media is helping to forge a new era in business transparency and engagement, creating both new

challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the best in the field. In the age of social media, the rules have changed radically, and people today demand a more honest and direct relationship with the companies or clients with which they do business.

We generate positive conversation about our clients’ businesses. Through the strategic implementation of a client’s message we are able to gain an audience and maintain engagement. We use Social Media as the primary tools to successfully market a company. We offer an objective perspective, which allows us to achieve a company’s desired goals.

Companies now face a clear choice: wall themselves in and become increasingly controlled and hidden, or use social media and other means to reveal their human

side, welcome transparency, and forge new relationships with their customers. The old game is undoubtedly over, and the question now is, “what can businesses do to transition and succeed in this new era?”

Surveys

The biggest obstacle to knowing what customers really think about us? Fear.

We fear they’ll tell us our product or service stinks,that we’re horrible people and we should never have set foot on earth.

Yet most companies never hear that type of painful feedback. Our research finds that companies with strong word of mouth and customer devotion behave like high-performance athletes when it comes to focusing on customer feedback. In effect, they are feedback machines. Customer feedback drives their marketing strategies, product development and service expectations.

WHAT’S THE MOTOR THAT DRIVES CUSTOMERS THROUGH YOUR DOOR?

We create awareness and influence the way people think and act. We connect people to your products, services, ideas and brand in a way that causes them to choose you over all others. We ensure our success by ensuring our client’s success. We believe in building strong, lasting partnerships. Many of our clients have been with us for a decade or more. They came to us because we promised results. They stay because we deliver. Smart branding starts with getting the message right. We use research to understand our customers and to test messages to determine which are the most compelling. We develop that compelling idea into a smart creative strategy that cuts through the clutter with emotion, power and conviction. Then we develop plans designed to reach your audience and teach the message through repetition.

As a company, we help our clients reach their goals by making the most of their investment in marketing and advertising. Our resources include an experienced, professional staff with state-of-the-art

equipment to assist you with strategic development, market research, message development, creative development, media planning, and public relations.

WHY MOMS YOU ASK?

Moms are passionate about what they do and are committed to excellence. Moms love WORD OF MOUTH....83% of all mothers surveyed consider other mothers to be the best source of advice about products or services.

Women are three times more likely to share personal stories-and recommendations-with Friends!

WHY WE DO IT?

Companies forget that customers keep them in business. Customers who love companies grow them. To understand this, think of customer math — a rigorous way to track incoming customers by volume and value and then reconcile that number

with the lost customers in that same period, comparing incoming and outgoing customer volume and value. The ‘aha moment’ comes when the math reveals that company marketing dollars are spent replacing customers lost rather than growing the business with the addition of new customers. In essence, many companies are running in place.

Consumers are increasingly ignoring corporate marketing. “Word of Mouth” has become the consumers preferred method of trusted information. They are relying on the experiences and recommendations of friends, family, coworkers, and online associates who they simply trust more than mainstream marketing initiatives.

Simply put, Marketing Mothers create loyal advocates that are more than willing to spread the good word about your brand.

BOGO Printing brings you the one-stop shop for all your printing needs and more.....

BOGO Printing, your convenient resource for online printing services, is focused on providing high quality, environmentally conscious printing at affordable prices. BOGO Printing integrates “Buy One, Get One” marketing promotions with an environmental leadership position to create the best online green opportunities.

Equipped with offset and digital presses, we offer fast turnaround with competitive costs. This allows us to provide customers with consistent high-quality printing at low prices. BOGO Printing offers complementary support services such as design, list acquisition, and direct mailing processing to help businesses grow. Whatever your promotional needs, from business card printing to full color brochure printing to postcard printing services and beyond, we have the solution.

Why waste the time visiting your printer when online help is at hand? BOGO Printing brings you the one-stop shop for all your printing needs and more.....

- Large range of popular products for creating Business Card, Envelope, Letterhead, Greeting Card, Postcard, Flyer, Poster, Brochure and many more.

- Thousands of pre-loaded templates and customizable products. Let our professional experts create custom print products for you.

- Enjoy freedom from hassles of constant designing, redesigning and proofing.

- Pick your own style, design, quantity, shipping and payment mode and leave the rest to BOGO Printing.

- Get your order printed on superior quality paper and card stocks using the modern offset printing technology.

- Get your order delivered quickly at your doorstep.

BOGO Printing helps you capitalize on the advantages afforded by the digital age. We assure affordability, flexibility and profitability like no other online print shop.

Leave Your Mark is a New and Innovative Way to Connect Your Brand to Your Local Community

Each time you “LEAVE YOUR MARK” you are building goodwill. Over time, customers become your best sales force, because they believe in your company, not just in your products or services.

Our mission is to connect locally owned, independent businesses in communities to maintain a unique community character, provide continuing opportunities for entrepreneurs, build community economic strength, and prevent the displacement of our most valuable asset....small business.

Support other companies in their endeavors. Small businesses are a healthy part of communities. Their success leads to a stronger economic climate that helps everyone; goodwill comes around to those that work to create it.

An inovative way for your business brand to get noticed throughout your target market area. Our programs are highly visible and effective all day, everyday, for months at a time.

We take your brand impression and partner it with other non-competing small businesses within your desired trade area. The possibilities are endless! Imagine your brand message on a drink cup, grocery bag, take-out container, that gets handled by thousands of customers everyday! That’s what “leave your mark” is all about!

Long impression times. 20-30 minutes in the hands (literally) of your target audience, per impression!

Exceptional read-through. 95% of patrons read the advertising, with near perfect recall.

Exclusive ads. Only one business specialty is allowed per set, with first rights for all renewals.

High frequency. Several months of highly repetitive exposure across multiple popular venues in a target market.

Precision targeting. Advertising packages are strategically grouped and clustered for pinpoint demographic control.

Low cost. Rates are a tiny fraction of what you pay for print, radio, billboards and mailers.

Key advantages of LEAVE YOUR MARK advertising include:

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